Affinity Solutions scorecard

Company Overview

Affinity Solutions is a BPO company. They specialize in Sales & Marketing.

Executive summary

Brand Profile: Voice: data-led. Voice: insights-focused. Voice: professional. Imagery Style: Not verifiable from the available public sources.. Client Value Proposition: Summary: Affinity Solutions’ public value proposition is to help brands and financial services organizations understand consumer spending, target audiences more precisely, measure marketing impact, and improve growth outcomes using purchase data.. Value Points: Title: Smarter targeting. Value Points: Description: Uses transaction-level insights to help brands and banks target audiences more effectively.. Value Points: Title: Proving impact. Value Points: Description: Positions purchase data as a way to measure marketing effectiveness and outcomes.. Value Points: Title: Continuous optimization. Value Points: Description: Frames its platform as supporting ongoing campaign and media optimization.. Value Points: Title: Customer growth and retention. Value Points: Description: Public statements connect the data platform to new customer acquisition and lasting customer relationships.. Company Overview: Highlights: Website messaging emphasizes deterministic transaction data from 100M+ consumers in real time.. Highlights: Public materials describe access to fully permissioned consumer purchase data and an AI platform called Comet.. Highlights: The company presents itself as focused on purchase-based outcomes and customer-growth use cases.. Description: Affinity Solutions is a consumer purchase insights and marketing analytics company that uses permissioned transaction data to help brands, banks, marketers, and financial services organizations target audiences, measure impact, and optimize outcomes.. Competitive Differentiators: Differentiators: Title: Deterministic transaction data scale. Differentiators: Description: Public messaging emphasizes real-time deterministic transaction data from a large consumer base, positioned as a way to predict purchase behavior and prove impact.. Differentiators: Title: Permissioned spending data. Differentiators: Description: The company highlights fully permissioned transaction data, which

Strengths

• Brand Profile: Voice: data-led. Voice: insights-focused. Voice: professional. Imagery Style: Not verifiable from the available public sources.. (public_web; observed 2026-08-19)
• Client Value Proposition: Summary: Affinity Solutions’ public value proposition is to help brands and financial services organizations understand consumer spending, target audiences more precisely, measure marketing impact, and improve growth outcomes using purchase data.. Value Points: Title: Smarter targeting. Value Points: Description: Uses transaction-level insights to help brands and banks target audiences more effectively.. Value Points: Title: Proving impact. Value Points: Description: Positions purchase data as a way to measure marketing effectiveness and outcomes.. Value Points: Title: Continuous. (public_web; observed 2026-08-19)
• Company Overview: Highlights: Website messaging emphasizes deterministic transaction data from 100M+ consumers in real time.. Highlights: Public materials describe access to fully permissioned consumer purchase data and an AI platform called Comet.. Highlights: The company presents itself as focused on purchase-based outcomes and customer-growth use cases.. Description: Affinity Solutions is a consumer purchase insights and marketing analytics company that uses permissioned transaction data to help brands, banks, marketers, and financial services organizations target audiences, measure impact, and. (public_web; observed 2026-08-19)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website; observed 2026-08-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-25)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2025-09-16)

Firmographics

GB100 score

Overall score: 47

• egs: 36
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 50
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Affinity Solutions's structured service taxonomy includes Sales & Marketing. Competitive Landscape: Competitors: Name: Affinity. Competitors: Evidence: Search results surfaced a different company named Affinity (publisher/advertising software) that is not the same entity as Affinity Solutions.. Competitors: Relationship: alternative. Positioning: Purchase-data and consumer-insights platform rather than a traditional BPO provider.. Market Signals: Hiring across technology, analytics, client services, and marketing suggests an analytics/data-product operating model.. Differentiators: Claims access to bank-direct purchase data from 150M+ credit and debit cards.. Differentiators: States its consumer purchase data covers more than 18 billion annual purchases.. Hiring & Workforce Signals: Open Positions: Title: Senior Data and Software Engineer I (API). Open Positions: Location: New York, NY. Open Positions: Seniority: Senior. Open Positions: Department: Technology. Open Positions: Title: Sr. Data Quality Engineer I. Open Positions: Location: New York, NY. Open Positions: Seniority: Senior. Open Positions: Department: Technology. Open Positions: Title: Associate Product Sales Specialist, Audiences (Brands and Agencies). Open Positions: Location: New York, NY. Open Positions: Seniority: Associate. Open Positions: Department: Client Services. Open Positions: Title: UX Designer. Open Positions: Location: San Jose, CA. Open Positions: Seniority: Mid. Open Positions: Department: Technology. Open Positions: Title: Senior Manager, Partner Marketing. Open Positions: Location: New York, NY. Open Positions: Seniority: Senior. Open Positions: Department: Marketing. Open Positions: Title: Senior Data and Software Engineer (Integrations). Open Positions: Location: San Jose, CA. Open Positions: Seniority: Senior. Open Positions: Department: Technology. Open Positions: Title: Agency and Platform Revenue Development Representative. Open Positions: Location: New York, NY.. Key Firmographics: Founded Year: 2005. Sectors Display: Media and Information Services (B2B). Sectors Display: Marketing analytics. Sectors Display: Financial services data. Headquarters Display: New York, NY, United States. Employee Count Display: 228 total employees (PitchBook listing). Ownership Type Display: Private. Employee & Client Sentiment: Sentiment

Geography

Delivery Center Details: Centers: City: New York. Centers: Country: United States. Centers: City: San Jose. Centers: Country: United States. Executive Summary: Summary: Affinity Solutions appears to be a private U.S.-based data and marketing analytics company founded in 2005, headquartered in New York, and centered on consumer transaction data for marketing, measurement, and customer retention use cases.. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Name: Jonathan Silver. Executives: Title: Founder and CEO. Recent News: Articles: Date: 2024-08-22. Articles: Title: Affinity Solutions strengthens leadership team with new hires. Articles: Source: Affinity Solutions newsroom. Articles: Summary: Company announced additions to its leadership team.. Articles: Date: 2025-09-16. Articles: Title: Affinity Solutions launches Outcomes Marketing Council. Articles: Source: Yahoo Finance. Articles: Summary: Company announced an Outcomes Marketing Council to advance ad measurement approaches.. Services & Offerings: Categories: Name: Consumer purchase insights. Categories: Services: Transaction data analytics. Categories: Services: Consumer spending visibility. Categories: Services: Purchase behavior segmentation. Categories: Services: Audience insights. Categories: Name: Marketing measurement and optimization. Categories: Services: Media planning support. Categories: Services: Campaign measurement. Categories: Services: Outcome optimization. Categories: Services: Targeting smarter audiences. Categories: Name: Data-led intelligence platform. Categories: Services: Comet AI platform. Categories: Services: Actionable insights generation. Categories: Services: Purchase-based outcomes analysis. Categories: Name: Client vertical support. Categories: Services: Marketing solutions for retailers. Categories: Services: Marketing solutions for financial institutions. Categories: Services: Marketing solutions for publishers. Categories: Services: Marketing solutions for processors. Asset Logo: Visibility: public. Service: Sales & Marketing.

Methodology

Affinity Solutions's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 26 distinct source URLs and retained 36 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Sales & Marketing

Contact

Website: https://www.affinity.solutions/

Phone: 2204384733

Frequently Asked Questions

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