Centerfield scorecard

Company Overview

Centerfield is a BPO company, founded in 2011, with approximately 1,001-5,000 employees. They specialize in Sales & Marketing, Finance & Accounting. They serve the E-commerce & Retail industries.

Along with customer acquisition, they offer omnichannel presence for businesses, allowing for a seamless digital experience. Founded in 2011, Centerfield specializes in customer acquisition. It is one of the largest companies in digital, data-driven marketing, boasting prestigious and well-known brands in various markets, such as AT&T, Verizon, State Farm Insurance, Target, Home Depot, SNHU, Ring, and many others. Centerfield also delivers e-commerce experiences and sales agents to personalize experiences to their target audience. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: outcome-driven. Voice: performance-oriented. Voice: managed-service. Voice: B2B-friendly. Tagline: We supercharge your commerce. Imagery Style: Digital commerce and performance-marketing oriented; public site copy emphasizes consumers, signals, and full-funnel acquisition rather than lifestyle imagery.. Client Value Proposition: Summary: Centerfield’s value proposition is to improve customer acquisition outcomes through technology-enabled marketing, sales conversion, and omnichannel engagement, with an emphasis on performance and personalization.. Value Points: Title: Outcome-based acquisition. Value Points: Description: The company positions its platform to generate customers and improve return on ad spend through real-time optimization.. Value Points: Title: Omnichannel conversion support. Value Points: Description: Services span paid media, web experiences, calls, chat, SMS, and email to move prospects through the funnel.. Value Points: Title: Audience reach. Value Points: Description: Owned digital brands and proprietary audiences provide access to in-market shoppers and decision-makers.. Company Overview: Highlights: Technology-driven digital marketing and sales conversion business. Highlights: Proprietary platform and owned web properties. Highlights: Focus on customer acquisition and omnichannel engagement. Description: Centerfield is a technology-driven digital marketing and customer acquisition company founded in 2011 and headquartered in Playa Vista, California / Los Angeles, California, with a platform focused on real-time biddable media, customer acquisition, and omnichannel engagement.. Competitive Differentiators: Differentiators: Title: Proprietary acquisition platform. Differentiators: Description: Centerfield uses a proprietary platform, Dugout, to automate and optimize customer acquisition across the funnel.. Differentiators: Title: Owned-media and audience assets. Differentiators: Description: The company combines owned websites and proprietary audiences with marketing and sales operations to reach in-market consumers.. Differentiators: Title: AI-driven sales and communications. Differentiators: Description: Public reporting describes Centerfield as using

Strengths

• Brand Profile: Voice: outcome-driven. Voice: performance-oriented. Voice: managed-service. Voice: B2B-friendly. Tagline: We supercharge your commerce. Imagery Style: Digital commerce and performance-marketing oriented; public site copy emphasizes consumers, signals, and full-funnel acquisition rather than lifestyle imagery.. (public_web; observed 2026-08-24)
• Client Value Proposition: Summary: Centerfield’s value proposition is to improve customer acquisition outcomes through technology-enabled marketing, sales conversion, and omnichannel engagement, with an emphasis on performance and personalization.. Value Points: Title: Outcome-based acquisition. Value Points: Description: The company positions its platform to generate customers and improve return on ad spend through real-time optimization.. Value Points: Title: Omnichannel conversion support. Value Points: Description: Services span paid media, web experiences, calls, chat, SMS, and email to move prospects through the. (public_web; observed 2026-08-24)
• Company Overview: Highlights: Technology-driven digital marketing and sales conversion business. Highlights: Proprietary platform and owned web properties. Highlights: Focus on customer acquisition and omnichannel engagement. Description: Centerfield is a technology-driven digital marketing and customer acquisition company founded in 2011 and headquartered in Playa Vista, California / Los Angeles, California, with a platform focused on real-time biddable media, customer acquisition, and omnichannel engagement.. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 52

• egs: 41.3
• growth: 56.5
• reputation: 52.8
• ai_readiness: 50
• market_footprint: 50.7
• digital_readiness: 63

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Centerfield's structured service taxonomy includes Sales & Marketing, Finance & Accounting. Competitive Landscape: Competitors: Name: The Trade Desk. Competitors: Evidence: Listed by third-party competitor directories among Centerfield competitors, but it is a programmatic advertising platform rather than a direct BPO provider.. Competitors: Relationship: adjacent. Competitors: Name: MiQ. Competitors: Evidence: Listed by third-party competitor directories among Centerfield competitors; primarily a marketing intelligence and media services company.. Competitors: Relationship: adjacent. Competitors: Name: Viant. Competitors: Evidence: Listed by third-party competitor directories among Centerfield competitors; primarily an omnichannel DSP and ad-tech platform.. Competitors: Relationship: adjacent. Competitors: Name: Ogury. Competitors: Evidence: Listed by third-party alternative/competitor directories as a comparable company in the advertising technology space.. Competitors: Relationship: adjacent. Positioning: Centerfield presents as a fully managed, performance-based acquisition and sales organization for high-intent consumer and business categories, with emphasis on owned media, AI-driven sales conversations, and end-to-end funnel execution.. Market Signals: Public site says the company reaches more than 250 million consumers across media it built and owns.. Market. Hiring & Workforce Signals: Open Positions: Title: Sales Manager. Open Positions: Location: Fully remote. Open Positions: Seniority: Manager. Open Positions: Department: Sales. Workforce Signals: Company Headcount Claim: Note: Presented on Centerfield Jamaica careers page. Workforce Signals: Company Headcount Claim: Scope: Jamaica operations. Workforce Signals: Company Headcount Claim: Value: 2000. Key Firmographics: Founded Year: 2011. Sectors Display: digital marketing. Sectors Display: customer acquisition. Sectors Display: sales conversion. Sectors Display: home services. Sectors Display: e-commerce. Sectors Display: insurance. Sectors Display: business services. Headquarters Display: Playa Vista, California / Los Angeles, California. Employee Count Display: over 1,000 employees. Ownership Type Display: Private company; acquired by Platinum Equity in 2020. Employee & Client Sentiment: Red Flags: Some employee feedback reports micromanagement, disorganized training, and limited support resources.. Green Flags: Some employee feedback

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Los Angeles. Centers: Country: United States. Centers: City: Boston. Centers: Country: United States. Centers: City: Fort Lauderdale. Centers: Country: United States. Centers: City: New York. Centers: Country: United States. Centers: City: Kingston. Centers: Country: Jamaica. Centers: City: Montego Bay. Centers: Country: Jamaica. Leadership & Executives: Executives: Bio: Referenced publicly as CTO in connection with Centerfield's AI and communications experimentation.. Executives: Name: Aniketh Parmar. Executives: Title: Chief Technology Officer. Executives: Bio: Named in a public leadership update as a senior business executive.. Executives: Name: Cali Tran. Executives: Title: Chief Business Officer. Executives: Bio: Named in a public leadership update as a senior marketing executive.. Executives: Name: Jaimie Clark. Executives: Title: Vice President of SEO. Executives: Bio: Named in a public leadership update as a senior technology executive.. Executives: Name: Kuntal Shah. Executives: Title: Executive Vice President of Technology. Recent News: Articles: Date: 2026-04-08. Articles: Title: Centerfield joins Twilio 2026 Excellence in Engagement Awards coverage. Articles: Source: Business Wire. Articles: Summary: Centerfield was highlighted for AI-driven commerce work and use of Twilio products to unify communications and data infrastructure.. Articles: Date: 2021-05-06. Articles: Title: Centerfield leadership update featuring new executives. Articles: Source: Yahoo Finance. Articles: Summary: Centerfield announced additions to its leadership team, including business, SEO, and technology executives.. Articles: Date: 2020-02-26. Articles: Title: Sale of Centerfield to Platinum Equity. Articles: Source: Business Wire. Articles: Summary: H.I.G. Growth Partners completed the sale of Centerfield, described as a technology-driven digital marketing and sales conversion business, to Platinum Equity.. Executive Summary: Summary: Centerfield appears to operate as a technology-enabled

Methodology

Centerfield's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 51 distinct source URLs and retained 51 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Finance & Accounting

Industries Served

• E-commerce & Retail

Contact

Website: https://www.centerfield.com/

Email: info@centerfield.com

Phone: 310-341-4420

LinkedIn: https://www.linkedin.com/company/centerfield-media/

Frequently Asked Questions

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