Cpm International scorecard

Company Overview

Cpm International is a BPO company, founded in 1936, with approximately 10000+ employees. They specialize in Sales & Marketing, Customer Support, Recruitment. They serve the E-commerce & Retail industries.

It acquired its first telemarketing contact center in the 1990s and began expanding globally in the late 2000s. CPM International operates under the Omnicom Group, a global network of prominent marketing communications companies. As part of Omnicom, CPM International receives all the benefits of a fully integrated agency. The firm’s mission is to remain at the forefront of innovation in its industry. Its leaders are always prepared to diversify into new markets and seize the opportunities of rising technologies. Field sales Contact centers Digital innovations Creative commerce Data sources The organization was established as an agency offering “salesmen for hire” in the fields of Fast Moving Consumer Goods (FMCG), pharmaceuticals, government, and utilities. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: people-centric. Voice: inspiring. Voice: integrated. Voice: insight-led. Voice: global. Tagline: Sales outsourcing and customer experience agency. Imagery Style: Not publicly verifiable from the retrieved sources.. Client Value Proposition: Summary: CPM International positions its value around helping brands influence customers across the journey and deliver sales and customer experience outcomes through coordinated, multi-channel execution.[1][2]. Value Points: Title: End-to-end customer journey support. Value Points: Description: The company emphasizes connected solutions across selling, support, commerce, events, and insights.. Value Points: Title: Brand growth and conversion focus. Value Points: Description: Messaging centers on helping customers try, buy, and love brands and on accelerating sales.. Value Points: Title: Insight-led execution. Value Points: Description: Data, analytics, and technology-led services are presented as tools to improve decision-making and commercial performance.. Company Overview: Tagline: Sales Outsourcing & Customer Experience Agency. Highlights: International sales outsourcing and customer experience agency. Highlights: Part of Omnicom and CPM Group. Highlights: Connected, multi-channel solutions across the customer journey. Description: CPM International describes itself as an international sales outsourcing and customer experience agency, offering connected, multi-channel solutions across the customer journey as part of Omnicom.[1][2]. Competitive Differentiators: Differentiators: Title: Integrated multi-channel model. Differentiators: Description: The company presents a combined offering across field sales, contact centres, digital innovations, creative commerce, experiential, and AI-powered data science.. Differentiators: Title: Global network and Omnicom affiliation. Differentiators: Description: CPM states it is part of Omnicom and benefits from a fully integrated global network enabling connected solutions across the customer journey.. Differentiators: Title: Breadth of execution capabilities. Differentiators: Description: Public pages highlight sales, customer support, merchandising, auditing,

Strengths

• Brand Profile: Voice: people-centric. Voice: inspiring. Voice: integrated. Voice: insight-led. Voice: global. Tagline: Sales outsourcing and customer experience agency. Imagery Style: Not publicly verifiable from the retrieved sources.. (public_web; observed 2026-08-24)
• Client Value Proposition: Summary: CPM International positions its value around helping brands influence customers across the journey and deliver sales and customer experience outcomes through coordinated, multi-channel execution.[1][2]. Value Points: Title: End-to-end customer journey support. Value Points: Description: The company emphasizes connected solutions across selling, support, commerce, events, and insights.. Value Points: Title: Brand growth and conversion focus. Value Points: Description: Messaging centers on helping customers try, buy, and love brands and on accelerating sales.. Value Points: Title:. (public_web; observed 2026-08-23)
• Company Overview: Tagline: Sales Outsourcing & Customer Experience Agency. Highlights: International sales outsourcing and customer experience agency. Highlights: Part of Omnicom and CPM Group. Highlights: Connected, multi-channel solutions across the customer journey. Description: CPM International describes itself as an international sales outsourcing and customer experience agency, offering connected, multi-channel solutions across the customer journey as part of Omnicom.[1][2]. (public_web; observed 2026-08-23)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-23)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-20)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-17)

Firmographics

GB100 score

Overall score: 54

• egs: 48.9
• growth: 56.5
• reputation: 50.4
• ai_readiness: 50
• market_footprint: 57
• digital_readiness: 58.1

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Cpm International's structured service taxonomy includes Sales & Marketing, Customer Support, Recruitment. Competitive Landscape: Competitors: Name: Teleperformance. Competitors: Evidence: Direct customer experience and outsourced contact-center provider competing for similar CX/BPO budgets.. Competitors: Relationship: direct. Competitors: Name: Concentrix. Competitors: Evidence: Direct customer experience and outsourcing provider in the same broader CX/BPO market.. Competitors: Relationship: direct. Competitors: Name: Foundever. Competitors: Evidence: Direct customer experience outsourcing provider competing in contact center and CX services.. Competitors: Relationship: direct. Competitors: Name: Majorel. Competitors: Evidence: Direct CX outsourcing competitor in the same service category.. Competitors: Relationship: direct. Competitors: Name: Webhelp. Competitors: Evidence: Direct customer experience and contact-center competitor in the same market.. Competitors: Relationship: direct. Positioning: CPM International presents itself as an international sales outsourcing and customer experience agency focused on helping clients get new customers, grow sales and distribution, and keep customers happy and loyal through integrated services.. Market Signals: Global locations are publicly listed across Europe, North America, and Asia.. Market Signals: The site emphasizes sales outsourcing and. Key Firmographics: Founded Year: 1936. Sectors Display: Retail. Sectors Display: Consumer brands. Sectors Display: Sales and customer experience services. Headquarters Display: London, United Kingdom (company and third-party directory listings reference London; site contact details point to London).[1][2]. Employee Count Display: Not publicly verified on the company site; third-party profiles conflict and should not be treated as authoritative.. Ownership Type Display: Part of Omnicom / CPM Group. Pricing & Engagement: Models: Name: Custom engagement. Models: Best For: Clients seeking tailored outsourced sales or customer experience programs. Models: Description: Services are described as bespoke or personalized solutions across sales, support, experiential, and data offerings.. Summary: No public pricing sheet or contractual rate card was verified on the company site. Public sources indicate custom, solution-based engagement rather than standardized published pricing..

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Klagenfurt. Centers: Country: Austria. Centers: City: Amsterdam. Centers: Country: Netherlands. Centers: City: Prague. Centers: Country: Czech Republic. Centers: City: Copenhagen. Centers: Country: Denmark. Centers: City: Neuilly-sur-Seine. Centers: Country: France. Centers: City: Barcelona. Centers: Country: Spain. Centers: City: Stockholm. Centers: Country: Sweden. Centers: City: Thalwil. Centers: Country: Switzerland. Centers: City: Stokenchurch. Centers: Country: United Kingdom. Centers: City: Plano. Centers: Country: United States. Centers: City: Ho Chi Minh City. Centers: Country: Vietnam. Centers: City: Davao City. Centers: Country: Philippines. Financial Health: Overall Health: unknown. Recent News: Articles: Date: 2025-12-17. Articles: Title: CPM International site updates its homepage positioning. Articles: Source: CPM International. Articles: Summary: Homepage positions the company as a sales outsourcing and customer experience agency.. Articles: Date: 2026-08-20. Articles: Title: About page updated with Omnicom network positioning. Articles: Source: CPM International. Articles: Summary: About page emphasizes Omnicom affiliation and global network capabilities.. Articles: Date: 2026-08-17. Articles: Title: What we do page lists expanded solution set. Articles: Source: CPM International. Articles: Summary: The company lists sales, support, merchandising, auditing, digital commerce, and experiential services.. Reputation & Reviews: Summary: Public review-platform information exists, but it is not sufficient to establish an authoritative reputation profile from verified company sources alone. Trustpilot shows a low rating on the listed review page, while other third-party directories describe the company as award-winning.[1][2]. Credentials: Detail: Listed review page for CPM International Contact Centres shows a 2.2 rating.. Credentials: Rating: 2.2. Credentials: Platform: Trustpilot. Credentials: Detail: Third-party profile describes the company as an award-winning omnichannel outsourced contact centre agency.. Credentials: Rating: Not verified. Credentials:

Methodology

Cpm International's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 88 distinct source URLs and retained 98 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Customer Support
• Recruitment

Industries Served

• E-commerce & Retail

Contact

Website: https://www.cpm-int.com

Email: -

Phone: -

LinkedIn: https://www.linkedin.com/company/cpm-international/

Frequently Asked Questions

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