Customer Benefit Services INC Cbs scorecard

Last updated: 2026-08-26

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The founders created CBS in November 2010 in the Philippines, but Ron Johnson laid the firm’s bedrock in 1972. CBS grew to be a renowned business process outsourcing center over the years. Customer Benefit solutions Incorporated (CBS) is an information technology and solutions provider based in Cebu. The focus remains on delivering consistent service quality and dependable outcomes.

Company Overview

Customer Benefit Services INC Cbs is a BPO company, founded in 2010, with approximately 250-499 employees. They specialize in Customer Support, Recruitment Process Outsourcing, Recruitment, Back Office. They serve the E-commerce & Retail industries.

CBS focuses on enabling businesses to reach their full operations capacities. Without requiring back-breaking investments, the firm delivers flexibility and global reach based on its pool of existing clients. Through its decades of experience in the industry, CBS has expanded its operations while retaining its core principles. The organization’s current organization size is 11-50 employees. The BPO organization delivers call center solutions to international clients, an offshore aspect of their organization solutions. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: professional. Voice: service-oriented. Client Value Proposition: Summary: CBS presents itself as a BPO partner that helps foreign businesses expand operational capacity without large capital investment while providing customer contact and sales support.. Value Points: Title: Operational flexibility. Value Points: Description: Public language says CBS enables businesses to reach full operational potential by adding outsourcing flexibility.. Value Points: Title: Growth without heavy investment. Value Points: Description: The company states that clients can expand global reach and growth without needing huge investments.. Value Points: Title: Revenue-supporting contact center work. Value Points: Description: Services such as sales, telemarketing, retention, and answering support are positioned to help clients manage customer interactions and conversions.. Company Overview: Tagline: Cloud-Based Accounting Solutions Cebu City, Philippines. Highlights: American owned and operated offshore firm. Highlights: Cebu City Business Park location. Highlights: Call center outsourcing and offshore services. Description: CBS Offshore / Customer Benefit Services Inc. is a Cebu-based offshore BPO and call center services provider that presents itself as an American owned and operated firm located in Cebu City’s Business Park.. Competitive Differentiators: Differentiators: Title: Cebu Business Park location. Differentiators: Description: The company publicly emphasizes being strategically situated in Cebu City’s Business Park.. Differentiators: Title: American-owned and operated. Differentiators: Description: Public pages describe the firm as American owned and operated, which may be positioned as a trust and governance signal.. Differentiators: Title: End-to-end call center focus. Differentiators: Description: Public listings emphasize a mix of sales, customer service, retention, telemarketing, and QA review support.. Differentiators: Title: International client orientation. Differentiators: Description: Public descriptions state that the company

Strengths

  • Brand Profile: Voice: professional. Voice: service-oriented. (public_web; observed 2026-01-28)
  • Client Value Proposition: Summary: CBS presents itself as a BPO partner that helps foreign businesses expand operational capacity without large capital investment while providing customer contact and sales support.. Value Points: Title: Operational flexibility. Value Points: Description: Public language says CBS enables businesses to reach full operational potential by adding outsourcing flexibility.. Value Points: Title: Growth without heavy investment. Value Points: Description: The company states that clients can expand global reach and growth without needing huge investments.. Value. (public_web; observed 2025-08-05)
  • Company Overview: Tagline: Cloud-Based Accounting Solutions Cebu City, Philippines. Highlights: American owned and operated offshore firm. Highlights: Cebu City Business Park location. Highlights: Call center outsourcing and offshore services. Description: CBS Offshore / Customer Benefit Services Inc. is a Cebu-based offshore BPO and call center services provider that presents itself as an American owned and operated firm located in Cebu City’s Business Park.. (public_web; observed 2025-11-03)

Gaps

  • The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-01-28)
  • The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2025-11-03)
  • The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2025-08-05)

Firmographics

Founded2010
Employees250-499
Revenue$1 mil. - $5 mil.
Ownershipprivate

GB100 score

Overall score: 44

  • egs: 39.7
  • growth: 50
  • reputation: 45.5
  • ai_readiness: 50
  • market_footprint: 31.3
  • digital_readiness: 46

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Customer Benefit Services INC Cbs's structured service taxonomy includes Customer Support, Recruitment Process Outsourcing, Recruitment, Back Office. Competitive Landscape: Competitors: Name: Outsourcing and offshoring providers in Cebu. Competitors: Evidence: Directory listings describe CBS as a Cebu-based BPO/call center provider serving international clients.. Competitors: Relationship: direct. Competitors: Name: Telemarketing and call center firms in Cebu City. Competitors: Evidence: Public directory listings place CBS among Cebu City telemarketing and call center services providers.. Competitors: Relationship: direct. Competitors: Name: Accounting and back-office service providers. Competitors: Evidence: The company website headline references cloud-based accounting solutions, which suggests an adjacent service category.. Competitors: Relationship: adjacent. Positioning: Cebu-based American owned and operated offshore/BPO provider focused on call center and support services.. Market Signals: Listed in BPO and telemarketing directories. Market Signals: Positioned for international client support. Market Signals: Small-firm market framing in public directories. Differentiators: American owned and operated branding. Differentiators: Cebu Business Park / central Cebu location signal. Differentiators: Broad support-service positioning across sales, customer service, and QA. Key Firmographics: Founded Year: 2010. Sectors Display: Information technology and services. Sectors Display: Business process outsourcing. Sectors Display: Call center outsourcing. Headquarters Display: Cebu City, Philippines. Employee Count Display: 11-50 employees. Ownership Type Display: American owned and operated; privately held. Pricing & Engagement: Models: Name: Hourly plus commission reference. Models: Best For: Not verifiable from public sources. Models: Description: A directory listing reports approximately $7 per hour plus commission for call center employees, but this is a compensation reference rather than a client pricing model.. Summary: Public sources do not provide a formal pricing sheet or engagement model beyond a reported call-center pay reference in a directory listing, so commercial terms remain insufficiently documented publicly.. Reputation & Reviews: Summary: Public review platforms and directories provide limited, mostly descriptive visibility, but no robust aggregate rating

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Cebu City. Centers: Country: Philippines. Services & Offerings: Categories: Name: Sales support. Categories: Services: Sales. Categories: Services: Telemarketing. Categories: Services: Sales Training. Categories: Name: Customer support. Categories: Services: Answering services. Categories: Services: Customer service and retention. Categories: Name: Quality and compliance. Categories: Services: Quality Assurance Reviews for calls. Categories: Name: Offshore/BPO support. Categories: Services: Call center services. Categories: Services: Offshore support for international clients. Executive Summary: Summary: Public sources identify CBS as a Cebu-based BPO/call center outsourcing provider serving international clients, with services centered on sales, answering services, telemarketing, quality assurance reviews, customer service and retention, and related offshore support.. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Name: Rhobi Lyn Virganio. Executives: Title: Chief Financial Officer. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown.

Methodology

Customer Benefit Services INC Cbs's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 11 distinct source URLs and retained 14 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

  • Insufficient public evidence for headquarters coverage.

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Services

  • Customer Support
  • Recruitment Process Outsourcing
  • Recruitment
  • Back Office

Industries Served

  • E-commerce & Retail

Contact

Website: https://www.mycbscebu.com

Email: glen@mycbscebu.com

Phone: 1-404-973-2078

LinkedIn: https://www.linkedin.com/company/cbs-outsourcing-offshoring

Frequently Asked Questions

What services does Customer Benefit Services INC Cbs offer?

Customer Benefit Services INC Cbs provides Customer Support, Recruitment Process Outsourcing, Recruitment, Back Office.

How many employees does Customer Benefit Services INC Cbs have?

Customer Benefit Services INC Cbs has approximately 250-499 employees.

What industries does Customer Benefit Services INC Cbs serve?

Customer Benefit Services INC Cbs serves the E-commerce & Retail industries.

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