Icm International Call Center Marketing Serbia scorecard

Company Overview

Icm International Call Center Marketing Serbia is a BPO company, founded in 2014, with approximately 50-99 employees. They specialize in Sales & Marketing, Customer Support, Back Office. They serve the E-commerce & Retail industries.

They work tirelessly to take additional responsibility off the shoulders of the corporation so that they can focus all of their efforts on the primary tasks at hand. As BPO’s continue to rise in need, it is likely that ICM International will take the same path as many others in the industry and will see themselves grow exponentially in coming years ICM International prides itself on being efficient and effective. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: professional. Voice: service-oriented. Voice: multilingual. Client Value Proposition: Summary: Public materials position ICM as a flexible outsourcing partner for companies needing inbound support, outbound sales support, and selected digital marketing services across multiple locations.. Value Points: Title: Customer contact coverage. Value Points: Description: Inbound services cover order intake, complaints, data capture, and support.. Value Points: Title: Revenue-support functions. Value Points: Description: Outbound services include lead generation, surveys, appointment setting, and telemarketing.. Value Points: Title: Broader campaign support. Value Points: Description: Marketing services extend the offer beyond voice-based outsourcing into social media, SEO, and brand promotion.. Value Points: Title: Regional delivery model. Value Points: Description: The company publicly presents a multi-site structure that may support continuity and language coverage.. Company Overview: Highlights: Founded in 2014. Highlights: International corporate structure. Highlights: Publicly listed locations in Belgrade, Niš, and Banja Luka. Highlights: Public materials describe inbound and outbound contact center services. Highlights: Website also lists social media marketing, production, SEO optimization, and brand promotion. Description: ICM International Call Center Marketing d.o.o. appears to be a Serbia-based outsourcing/BPO provider founded in 2014, operating from multiple locations in Serbia and Bosnia and Herzegovina, with public materials describing inbound and outbound customer contact services and broader marketing services.. Competitive Differentiators: Differentiators: Title: Multi-location regional footprint. Differentiators: Description: Public sources list operations in Belgrade, Niš, and Banja Luka, with an additional company reference to Linz, suggesting a distributed operating structure.. Differentiators: Title: Combination of BPO and marketing services. Differentiators: Description: The company publicly combines contact center outsourcing with social media, SEO, campaign, and brand

Strengths

• Brand Profile: Voice: professional. Voice: service-oriented. Voice: multilingual. (public_web; observed 2026-08-11)
• Client Value Proposition: Summary: Public materials position ICM as a flexible outsourcing partner for companies needing inbound support, outbound sales support, and selected digital marketing services across multiple locations.. Value Points: Title: Customer contact coverage. Value Points: Description: Inbound services cover order intake, complaints, data capture, and support.. Value Points: Title: Revenue-support functions. Value Points: Description: Outbound services include lead generation, surveys, appointment setting, and telemarketing.. Value Points: Title: Broader campaign support. Value Points: Description: Marketing services extend. (public_web; observed 2026-06-06)
• Company Overview: Highlights: Founded in 2014. Highlights: International corporate structure. Highlights: Publicly listed locations in Belgrade, Niš, and Banja Luka. Highlights: Public materials describe inbound and outbound contact center services. Highlights: Website also lists social media marketing, production, SEO optimization, and brand promotion. Description: ICM International Call Center Marketing d.o.o. appears to be a Serbia-based outsourcing/BPO provider founded in 2014, operating from multiple locations in Serbia and Bosnia and Herzegovina, with public materials describing inbound and outbound. (public_web; observed 2025-03-27)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-11)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-06-06)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-06-06)

Firmographics

GB100 score

Overall score: 42

• egs: 38
• growth: 46.7
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 30.3
• digital_readiness: 43.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Icm International Call Center Marketing Serbia's structured service taxonomy includes Sales & Marketing, Customer Support, Back Office. Competitive Landscape: Competitors: Name: Outsource Accelerator directory-listed BPOs in Serbia. Competitors: Evidence: Directory comparison context for Serbia-based BPO providers.. Competitors: Relationship: adjacent. Competitors: Name: Clutch-listed outsourcing providers. Competitors: Evidence: Third-party BPO profile placement and comparison context.. Competitors: Relationship: adjacent. Positioning: International BPO and call center provider with Serbian and regional delivery footprint.. Market Signals: Directory and marketplace profiles describe the company as a smaller to mid-sized outsourcing provider with roughly 50-249 employees or around 120 workstations, though the exact count is not independently verified on the company site.. Differentiators: Founded in 2014.. Differentiators: Presence across Belgrade, Nis, Linz, and Banja Luka.. Differentiators: Service mix includes inbound, outbound, customer service, telemarketing, and social media marketing.. Key Firmographics: Founded Year: 2014. Sectors Display: Business Process Outsourcing. Sectors Display: Call Center / Customer Support. Sectors Display: Telemarketing. Sectors Display: Marketing Services. Headquarters Display: Belgrade, Serbia (publicly listed HQ); also public locations in Niš and Banja Luka. Employee Count Display: 50-249 employees / around 120 workstations / 150+ jobs mentioned publicly. Ownership Type Display: Privately held / d.o.o. entity within an international corporate structure. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Inbound Contact Center. Categories: Services: Telephone service. Categories: Services: Order taking. Categories: Services: Secretarial service. Categories: Services: Complaint handling. Categories: Services: Data collection. Categories: Services: Customer support. Categories: Name: Outbound Contact Center. Categories: Services: Lead generation. Categories: Services: Customer surveys. Categories: Services: Appointment setting. Categories: Services: Telemarketing. Categories: Services: Sales-related outreach. Categories: Name: Marketing Services. Categories: Services: B2C and B2B social media marketing and management. Categories: Services: Marketing campaigns. Categories: Services: Promotion videos. Categories: Services: SEO optimization. Categories: Services: Brand promotion. Executive Summary: Summary: ICM

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Belgrade. Centers: Country: Serbia. Centers: City: Nis. Centers: Country: Serbia. Centers: City: Linz. Centers: Country: Austria. Centers: City: Banja Luka. Centers: Country: Bosnia and Herzegovina. Recent News: Articles: Date: 2026-08-11. Articles: Title: ICM website and contact pages updated. Articles: Source: ic-marketing.rs. Articles: Summary: The company homepage was last updated on 2026-08-11 and still lists contact details and business hours.. Articles: Date: 2026-08-20. Articles: Title: LinkedIn company profile activity updated. Articles: Source: LinkedIn. Articles: Summary: The public company profile shows updated company information and location details.. Articles: Date: 2026-08-23. Articles: Title: Employee profile update referencing ICM role history. Articles: Source: LinkedIn. Articles: Summary: A public professional profile shows a recent role history entry at ICM, but no company news event is verifiable from it.. Description Long: The company was founded in 2014 and is part of an international corporate structure. As a strong and reliable partner, we are represented in four locations: Belgrade, Nis, Linz and Banja Luka. Specialized in business process outsourcing (BPO), we work worldwide on projects of businesses clients of all sizes. Our mission is, together with our clients, to ensure their business has a secure future. The most important part of our success are the employees who contribute with their experience and unique personality. We combine personal support and the highest level of technical competence so our clients can orient themselves to their core competencies.. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Name: Tina Plemic. Executives: Title: Chief Human Resources Officer. Reputation & Reviews: Summary: Public directory listings and review

Methodology

Icm International Call Center Marketing Serbia's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 16 distinct source URLs and retained 21 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Customer Support
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.ic-marketing.rs

Email: office@ic-marketing.rs

Phone: 0333 015 5997

LinkedIn: http://www.linkedin.com/company/icm-international-call-center-marketing

Frequently Asked Questions

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