Marketing Call Center scorecard

Company Overview

Marketing Call Center is a BPO company headquartered in 28, avenue Al Abtal, Agdal Rabat, 10120, Rabat, founded in 2005, with approximately 500-999 employees. They specialize in Sales & Marketing, Outbound Sales, Customer Support, Back Office. They serve the Fintech & Financial Services, E-commerce & Retail, Travel & Hospitality, Insurance industries.

To meet the needs of each client, the Marketing Call Center forms and trains dedicated teams led by managers responsible for monitoring output against predetermined key performance indicators and reports. The organization’s multichannel customer relations management permits them to handle clients’ business-to-consumer and business-to-business needs. The organization’s mission is to track its clients’ development of key performance metrics. Presently, Marketing Call Center has around 500 full-time employees. An expert project manager analyzes client requirements, specifies desired outcomes, and works closely with the customer to establish which business assets and procedures are essential for outsourcing. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: French-language corporate/marketing tone. Client Value Proposition: Summary: The public-facing value proposition is centered on outsourced customer interaction and related operational support across inbound, outbound, after-sales, scheduling, and analytics functions.. Value Points: Title: Outsourced customer engagement. Value Points: Description: Supports customer-facing processes such as call center handling, telemarketing, and service client activities.. Value Points: Title: Sales-support capabilities. Value Points: Description: Includes télévente and appointment setting, indicating support for outbound commercial workflows.. Value Points: Title: Operational support. Value Points: Description: Public listings mention business intelligence, omnichannel handling, and crisis management.. Company Overview: Highlights: Public profiles identify the company as a call center, telemarketing, and BPO provider.. Highlights: The company is associated with Rabat, Morocco.. Highlights: Publicly visible service materials indicate a broad contact-center offering.. Highlights: LinkedIn lists the company name as Marketing Call Center and references consumer services.. Description: Marketing Call Center appears to be a Morocco-based telemarketing and customer relationship management company offering call center and BPO-related services through its website marketingcallcenter.net and public company profiles.. Competitive Differentiators: Differentiators: Title: Broad service mix. Differentiators: Description: Public materials show a wide mix of contact-center and BPO-related functions rather than a single narrow specialty.. Differentiators: Title: Omnichannel and operations-oriented scope. Differentiators: Description: Publicly listed capabilities include omnichannel handling, activity management, business intelligence, and crisis management.. Differentiators: Title: Morocco-based delivery location. Differentiators: Description: Public profiles place the company in Rabat, Morocco, which may be relevant for buyers seeking nearshore or offshore delivery options.. Competitive Landscape: Competitors: Name: Oasis Marketing Solutions. Competitors: Evidence: Listed as a call center solutions and BPO provider

Strengths

• Brand Profile: Voice: French-language corporate/marketing tone. (public_web; observed 2026-08-20)
• Client Value Proposition: Summary: The public-facing value proposition is centered on outsourced customer interaction and related operational support across inbound, outbound, after-sales, scheduling, and analytics functions.. Value Points: Title: Outsourced customer engagement. Value Points: Description: Supports customer-facing processes such as call center handling, telemarketing, and service client activities.. Value Points: Title: Sales-support capabilities. Value Points: Description: Includes télévente and appointment setting, indicating support for outbound commercial workflows.. Value Points: Title: Operational support. Value Points: Description: Public listings mention. (public_web; observed 2026-08-20)
• Company Overview: Highlights: Public profiles identify the company as a call center, telemarketing, and BPO provider.. Highlights: The company is associated with Rabat, Morocco.. Highlights: Publicly visible service materials indicate a broad contact-center offering.. Highlights: LinkedIn lists the company name as Marketing Call Center and references consumer services.. Description: Marketing Call Center appears to be a Morocco-based telemarketing and customer relationship management company offering call center and BPO-related services through its website marketingcallcenter.net and public company profiles.. (public_web; observed 2026-08-20)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-20)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2025-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-25)

Firmographics

GB100 score

Overall score: 48

• egs: 41.6
• growth: 56.1
• reputation: 51.4
• ai_readiness: 50
• market_footprint: 34.9
• digital_readiness: 53.4

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Marketing Call Center's structured service taxonomy includes Sales & Marketing, Outbound Sales, Customer Support, Back Office. Key Firmographics: Sectors Display: Consumer services. Sectors Display: Telemarketing. Sectors Display: Call center. Sectors Display: BPO. Headquarters Display: Rabat, Agdal, Morocco. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Customer relationship management. Categories: Services: Customer relationship management. Categories: Name: Call center and telemarketing. Categories: Services: Call center. Categories: Services: Telemarketing. Categories: Services: Télévente. Categories: Services: Business process outsourcing. Categories: Name: Customer support and after-sales. Categories: Services: After-sales service. Categories: Services: Customer service. Categories: Services: Assistance technique. Categories: Services: Service client. Categories: Name: Sales and scheduling. Categories: Services: Prise de rendez-vous. Categories: Services: Appointment scheduling. Categories: Services: Lead-related outreach. Categories: Name: Operations and analytics. Categories: Services: Conduite d'activité. Categories: Services: Business intelligence. Categories: Services: Omnicanal. Categories: Services: Gestion de crise. Executive Summary: Summary: Marketing Call Center is a call center and BPO-oriented service provider in Rabat, Morocco, with publicly visible offerings spanning customer relationship management, telemarketing, after-sales support, appointment setting, technical assistance, business intelligence, and crisis management.. Service: Back Office. Description Long: Nous transformons chaque interaction en expérience mémorable qui fidélise, séduit et fait la différence. au service de relations durables et performantes pour propulser votre activité vers de nouveaux sommets. Détection des irritants, résolution accélérée, performance pilotée par la donnée. Une IA utile, renforcée par l’expertise opérationnelle MCC.. Delivery Center Details: Centers: City: Rabat. Centers: Country: Morocco. Financial Health: Overall Health: unknown. Coverage Hours: 24/7. Contact Phone: 2026082410. Contact Email: contact@mcc.ma. Asset Logo: Visibility: public.

Geography

The public profile records headquarters as 28, avenue Al Abtal, Agdal Rabat, 10120, Rabat. Countries listed in the structured record include France, Morocco.

Methodology

Marketing Call Center's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 31 distinct source URLs and retained 31 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

No additional coverage gaps were identified in the published fields.

Services

• Sales & Marketing
• Outbound Sales
• Customer Support
• Back Office

Industries Served

• Fintech & Financial Services
• E-commerce & Retail
• Travel & Hospitality
• Insurance

Contact

Website: https://www.marketingcallcenter.net

Email: contact@mcc.ma

Phone: 212 6 61 100 110

LinkedIn: https://www.linkedin.com/company/mcc-bpo

Frequently Asked Questions

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