Mi Pa LTD scorecard

Company Overview

Mi Pa LTD is a BPO company, founded in 2008, with approximately 1-49 employees. They specialize in Back Office. They serve the E-commerce & Retail industries.

This Business Process Outsourcing (BPO) firm delivers telephone, diary, and scheduling solutions for professionals, so they can focus on profit-making and business-building activities instead of being tied to their phones and email inboxes. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: professional. Voice: helpful. Voice: proactive. Voice: service-oriented. Tagline: Industry Leading PA & Call Answering Services. Imagery Style: service-focused corporate website imagery with promotional brochure-style content. Client Value Proposition: Summary: Mi PA positions its services as a way for business owners to reclaim time, reduce missed calls, and access flexible administrative support without committing to salaried staff or extra office resources.. Value Points: Title: More time for core work. Value Points: Description: The company emphasizes freeing business owners to focus on profit-making and business-building activities.. Value Points: Title: Reduced call loss. Value Points: Description: Its call answering service is designed to help businesses avoid missed calls and stay responsive.. Value Points: Title: Flexible support without contracts or minimum spend. Value Points: Description: Public LinkedIn copy states there are no contracts or minimum spend.. Value Points: Title: Cashflow-friendly back-office support. Value Points: Description: The service is framed as a flexible alternative to hiring salaried staff or adding office space.. Company Overview: Tagline: Industry leading PA and call answering services. Highlights: Award-winning virtual PA and call answering team. Highlights: Answers over 2,000 calls a day. Highlights: Based in Manchester, UK. Highlights: Offers UK-based, in-house support. Highlights: Serves 500+ businesses according to the company website. Description: Mi PA Ltd is a Manchester-based virtual PA and call answering provider serving UK businesses with administrative, telephone, diary, and back-office support.. Competitive Differentiators: Differentiators: Title: Award-winning positioning. Differentiators: Description: The company presents itself as an award-winning virtual PA and call answering team.. Differentiators: Title: Fixed-fee virtual assistant offering. Differentiators: Description: The website states that

Strengths

• Brand Profile: Voice: professional. Voice: helpful. Voice: proactive. Voice: service-oriented. Tagline: Industry Leading PA & Call Answering Services. Imagery Style: service-focused corporate website imagery with promotional brochure-style content. (public_web; observed 2026-08-07)
• Client Value Proposition: Summary: Mi PA positions its services as a way for business owners to reclaim time, reduce missed calls, and access flexible administrative support without committing to salaried staff or extra office resources.. Value Points: Title: More time for core work. Value Points: Description: The company emphasizes freeing business owners to focus on profit-making and business-building activities.. Value Points: Title: Reduced call loss. Value Points: Description: Its call answering service is designed to help businesses avoid. (public_web; observed 2026-08-26)
• Company Overview: Tagline: Industry leading PA and call answering services. Highlights: Award-winning virtual PA and call answering team. Highlights: Answers over 2,000 calls a day. Highlights: Based in Manchester, UK. Highlights: Offers UK-based, in-house support. Highlights: Serves 500+ businesses according to the company website. Description: Mi PA Ltd is a Manchester-based virtual PA and call answering provider serving UK businesses with administrative, telephone, diary, and back-office support.. (public_web; observed 2026-08-26)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 47

• egs: 39.8
• growth: 56.5
• reputation: 49.4
• ai_readiness: 50
• market_footprint: 29.6
• digital_readiness: 53.9

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Mi Pa LTD's structured service taxonomy includes Back Office. Competitive Landscape: Competitors: Name: Virtual receptionist and PA outsourcing firms. Competitors: Evidence: Mi PA is described as a virtual receptionist and Personal Assistant outsourcing company.. Competitors: Relationship: adjacent. Competitors: Name: Call answering service providers. Competitors: Evidence: The company markets call answering and diary management services.. Competitors: Relationship: direct. Competitors: Name: Virtual assistant service providers. Competitors: Evidence: The company offers UK-based virtual assistant services.. Competitors: Relationship: direct. Positioning: UK-based virtual PA, call answering, and executive assistant support provider with fixed-fee and flexible usage messaging. Market Signals: Claims of answering over 2,000 calls a day. Market Signals: Multiple service lines including property management and footballer personal assistant offerings. Market Signals: Manchester HQ and UK-based delivery emphasis. Differentiators: Fixed-fee positioning. Differentiators: UK-based support. Differentiators: Flexible, usage-based billing. Differentiators: Broad admin coverage across PA, call answering, diary, and business support. Key Firmographics: Founded Year: 2008. Revenue Display: Not publicly verified. Sectors Display: Business process outsourcing. Sectors Display: Office administrative services. Sectors Display: Virtual assistant services. Sectors Display: Call answering services. Headquarters Display: Universal Square, Devonshire Street North, Manchester, M12 6JH, United Kingdom. Employee Count Display: Not publicly verified. Ownership Type Display: Private limited company. Pricing & Engagement: Models: Name: Free trial. Models: Best For: Prospective clients evaluating service fit before committing. Models: Description: The call answering service advertises a free 1-week trial with no payment details required upfront.. Models: Name: Per-day fixed fee. Models: Best For: Small businesses seeking predictable recurring support costs. Models: Description: Third-party coverage reports the Mi Call answering service starting at £1.75 per day and Mi PA service starting as low as £6 per day, depending on client needs.. Models: Name: Fixed-fee virtual assistant service. Models: Best For: Clients wanting

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Manchester. Centers: Model: UK-based office and central headquarters. Centers: Country: United Kingdom. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public company materials identify Emma as the founder and managing director of Mi-PA and Mi-Call.. Executives: Name: Emma Mills. Executives: Title: Founder and Managing Director. Recent News: Articles: Date: 2026-08-07. Articles: Title: MiPA homepage updated with award-winning virtual PA and call answering messaging. Articles: Source: mi-pa.co.uk. Articles: Summary: The homepage highlighted award-winning virtual PA and call answering services, plus claims of handling over 2,000 calls daily.. Articles: Date: 2026-05-22. Articles: Title: Call answering service page updated with free trial and extended hours. Articles: Source: mi-pa.co.uk. Articles: Summary: The service page promoted a free 1-week trial, weekday and weekend coverage, and after-hours call forwarding.. Articles: Date: 2026-08-13. Articles: Title: Virtual assistant services page updated with fixed-fee positioning. Articles: Source: mi-pa.co.uk. Articles: Summary: The virtual assistant page emphasized UK-based in-house support and fixed-fee positioning.. Reputation & Reviews: Summary: Public review evidence is limited in the gathered sources. An Indeed employer listing shows a small sample of employee reviews with very high ratings, but no verified client review platform rating was established from public sources here.. Credentials: Detail: Employee review listing shows strong category scores, including work-life balance, pay and benefits, management, and culture.. Credentials: Rating: 5.0/5 overall from 11 reviews. Credentials: Platform: Indeed. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Call answering. Categories: Services: Inbound call answering. Categories: Services: Personalized voicemail handling. Categories: Services: Call forwarding outside

Methodology

Mi Pa LTD's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 22 distinct source URLs and retained 24 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.mi-pa.co.uk

Email: -

Phone: -

LinkedIn: http://www.linkedin.com/company/mi-pa-ltd

Frequently Asked Questions

Comparable BPO providers

• 1 Call Direct
• 100 Ninjas
• 123employee
• 13primes