Sales Focus INC scorecard

Company Overview

Sales Focus INC is a BPO company headquartered in 10290 Old Columbia Rd, 21046, Columbia, MD, founded in 1998, with approximately 100-249 employees. They specialize in Sales & Marketing, Human Resources, Finance & Accounting, Outbound Sales, Recruitment. They serve the Fintech & Financial Services, SaaS & Software, Healthcare & Life Sciences, E-commerce & Retail, Gaming & Entertainment, Government & Public Sector, Media & Publishing industries.

They’ve generated more than $1.2 billion for their clients. Sales Focus has roughly 34 employees; their last reported revenue was $5.7 million. Since 1998, Sales Focus has been providing outsourcing solutions to companies in various industries, with a 97.8% satisfaction rate, according to their website. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: professional. Voice: sales-led. Voice: service-oriented. Voice: growth-focused. Colors: blue. Colors: white. Tagline: Intelligent Sales Outsourcing. Typography: clean sans-serif. Imagery Style: Corporate marketing imagery with website-redesign emphasis and service-oriented visual presentation.. Client Portfolio: Clients: Segment: staffing and technology solutions. Clients: Industry: IT services. Clients: Client Name: IT services provider (unnamed). Clients: Segment: dermatologist-supported brands. Clients: Industry: Consumer health / beauty. Clients: Client Name: Skin care solutions provider (unnamed). Clients: Segment: SMB-focused utility/services. Clients: Industry: Energy. Clients: Client Name: Enron Energy Services. Industry Concentration: IT services. Industry Concentration: Energy. Industry Concentration: Skin care / consumer health. Client Value Proposition: Summary: Sales Focus positions its value around increasing leads, closing deals, improving revenue performance, and lowering cost of acquisition through a fully managed outsourced sales model.. Value Points: Title: Sales capacity without in-house buildout. Value Points: Description: The company says it can provide one inside sales agent or build a sales department from scratch.. Value Points: Title: Brand extension. Value Points: Description: Public messaging says its teams act as a direct extension of the client’s brand.. Value Points: Title: Revenue and pipeline support. Value Points: Description: The company says it helps clients get more leads, close more deals, and increase revenue.. Value Points: Title: Process and execution support. Value Points: Description: The company highlights recruiting, training, management, and process improvement as part of its delivery model.. Company Overview: Tagline: Sales outsourcing solutions. Highlights: Presents core offering as fully managed sales outsourcing. Highlights: States it can build or augment inside and outside sales teams. Highlights: Expanded its public service positioning in

Strengths

• Brand Profile: Voice: professional. Voice: sales-led. Voice: service-oriented. Voice: growth-focused. Colors: blue. Colors: white. Tagline: Intelligent Sales Outsourcing. Typography: clean sans-serif. Imagery Style: Corporate marketing imagery with website-redesign emphasis and service-oriented visual presentation.. (public_web; observed 2026-08-25)
• Client Portfolio: Clients: Segment: staffing and technology solutions. Clients: Industry: IT services. Clients: Client Name: IT services provider (unnamed). Clients: Segment: dermatologist-supported brands. Clients: Industry: Consumer health / beauty. Clients: Client Name: Skin care solutions provider (unnamed). Clients: Segment: SMB-focused utility/services. Clients: Industry: Energy. Clients: Client Name: Enron Energy Services. Industry Concentration: IT services. Industry Concentration: Energy. Industry Concentration: Skin care / consumer health. (public_web; observed 2026-08-25)
• Client Value Proposition: Summary: Sales Focus positions its value around increasing leads, closing deals, improving revenue performance, and lowering cost of acquisition through a fully managed outsourced sales model.. Value Points: Title: Sales capacity without in-house buildout. Value Points: Description: The company says it can provide one inside sales agent or build a sales department from scratch.. Value Points: Title: Brand extension. Value Points: Description: Public messaging says its teams act as a direct extension of the client’s. (public_web; observed 2026-08-25)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website_asset; observed 2026-08-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 49

• egs: 43.7
• growth: 56.5
• reputation: 50.4
• ai_readiness: 50
• market_footprint: 35.1
• digital_readiness: 56.5

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Sales Focus INC's structured service taxonomy includes Sales & Marketing, Human Resources, Finance & Accounting, Outbound Sales, Recruitment. Competitive Differentiators: Differentiators: Title: Managed sales teams as an extension of the client. Differentiators: Description: Public materials emphasize that Sales Focus recruits, trains, and manages sales teams to function as an extension of the client’s brand and business.. Differentiators: Title: Broad outsourced sales coverage. Differentiators: Description: The company offers both inside and outside sales support, plus lead generation, appointment setting, and full sales execution.. Differentiators: Title: Expanded lifecycle support. Differentiators: Description: In 2026, the company publicly added or highlighted sales consulting, digital marketing, and recruiting alongside core outsourced sales services.. Differentiators: Title: Process-driven launch model. Differentiators: Description: About-page materials describe a structured approach to transferring client knowledge, planning and recruiting, launching, and managing performance.. Competitive Landscape: Competitors: Name: SalesHive. Competitors: Evidence: Public vendor profile describes a similar B2B sales outsourcing and SDR/inside-sales offering.. Competitors: Relationship: direct. Competitors: Name: PureB2B. Competitors: Evidence: Adjacent B2B lead generation and appointment-setting services overlap with Sales Focus Inc.'s stated offerings.. Competitors: Relationship: direct. Competitors: Name: CIENCE. Competitors: Evidence: Overlapping outsourced SDR, lead generation, and sales development services.. Competitors: Relationship: direct. Positioning: B2B sales outsourcing provider offering outside and inside sales solutions, lead generation, appointment setting, and sales team augmentation across industries.. Market Signals: The website states Sales Focus provides outside and inside sales solutions for businesses of every size and in every industry.. Market Signals: Public case studies span energy, IT services, and skin care, suggesting cross-industry delivery experience.. Differentiators: Case-study evidence shows multi-channel outreach including call, email, chat, networking events, and social media.. Differentiators: Public materials emphasize representing the client as an extension of its sales team.. Differentiators: Brand messaging. Recent News: Articles: Date: 2026-01-22. Articles: Title: Sales Focus Inc. Announces New Brand Identity

Geography

The public profile records headquarters as 10290 Old Columbia Rd, 21046, Columbia, MD. Countries listed in the structured record include -. Delivery Center Details: Centers: City: North Charleston. Centers: Model: office. Centers: Country: United States. Centers: City: Charleston. Centers: Model: office. Centers: Country: United States. Centers: City: Columbia. Centers: Model: office. Centers: Country: United States. Centers: City: Marriottsville. Centers: Model: office. Centers: Country: United States. Hiring & Workforce Signals: Open Positions: Title: Sales opportunities. Open Positions: Location: across the country. Open Positions: Seniority: unspecified. Open Positions: Department: Sales. Workforce Signals: Career Page Present: true. Workforce Signals: Broad National Recruiting Claim: true. Key Firmographics: Founded Year: 1998. Sectors Display: B2B sales outsourcing. Sectors Display: Lead generation. Sectors Display: Sales consulting. Sectors Display: Digital marketing. Sectors Display: Recruitment. Headquarters Display: North Charleston, South Carolina, United States. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public profile identifies him as Founder and CEO of Sales Focus Inc.; public company and LinkedIn materials associate him with the company since 1998.. Executives: Name: Tony Horwath. Executives: Title: Founder, President & CEO. Executives: Bio: Public LinkedIn profile identifies him as Director of Operations at Sales Focus Inc. since 2022.. Executives: Name: Howard Jay Lindt. Executives: Title: Director of Operations. Reputation & Reviews: Summary: Public review platforms show mixed employee sentiment, but no independently verified client review score was confirmed from the sources gathered for this profile.. Credentials: Detail: Employee reviews page shows 3.3 out of 5 stars based on 81 reviews.. Credentials: Rating: 3.3/5. Credentials: Platform: Indeed. Credentials: Detail: Company overview indicates 51% would recommend to a friend based on 125 reviews.. Credentials: Rating: 3.2/5. Credentials: Platform: Glassdoor. Credentials: Detail: Public listing shows an average

Methodology

Sales Focus INC's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 89 distinct source URLs and retained 118 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

No additional coverage gaps were identified in the published fields.

Services

• Sales & Marketing
• Human Resources
• Finance & Accounting
• Outbound Sales
• Recruitment

Industries Served

• Fintech & Financial Services
• SaaS & Software
• Healthcare & Life Sciences
• E-commerce & Retail
• Gaming & Entertainment
• Government & Public Sector
• Media & Publishing

Contact

Website: https://www.salesfocusinc.com

Email: jtrac@salesfocusinc.com

Phone: 8436071414

LinkedIn: http://www.linkedin.com/company/sales-focus-inc

Frequently Asked Questions

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