Salesroads scorecard

Company Overview

Salesroads is a BPO company, founded in 2007, with approximately 100-249 employees. They specialize in Sales & Marketing, Finance & Accounting, Outbound Sales, Back Office. They serve the E-commerce & Retail industries.

Just a few years later, the organization was on the INC 5000 list. It now stands out as one of the top business process outsourcing (BPO) solutions in the United States After placing third in the competition, Kreiger used the $500 prize as seed money. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: professional. Voice: sales-focused. Voice: results-oriented. Client Value Proposition: Summary: SalesRoads presents itself as a partner that helps companies grow through appointment setting and lead generation, with public client-review language emphasizing collaboration with internal teams and calendar-ready meetings.. Value Points: Title: Growth support. Value Points: Description: The company says it helps clients grow through appointment setting and lead generation.. Value Points: Title: Calendar-ready meetings. Value Points: Description: Public site copy highlights uniquely qualified appointments booked directly on a client calendar.. Value Points: Title: Collaboration with internal teams. Value Points: Description: Client-review page states customers appreciate collaboration with internal teams to drive sales performance.. Company Overview: Tagline: Sales outsourcing company focused on appointment setting, lead generation, and outsourced SDR support.. Highlights: Public directory listing identifies SalesRoads with website, phone, email, and social links.. Highlights: Official site describes award-winning appointment setting and lead generation solutions.. Highlights: Public pages emphasize B2B sales outsourcing and outsourced SDR support.. Description: SalesRoads is a B2B sales outsourcing firm that provides appointment setting and lead generation services, with public materials also describing outsourced SDR support and smart email appointment setting.. Competitive Differentiators: Differentiators: Title: Specialized B2B focus. Differentiators: Description: Public positioning centers on B2B sales outsourcing rather than broad back-office services.. Differentiators: Title: Appointment-setting specialization. Differentiators: Description: Materials consistently emphasize appointment setting as a core offering.. Differentiators: Title: Lead-generation plus SDR model. Differentiators: Description: Public descriptions connect lead generation with outsourced SDR support, indicating a sales-development-led service model.. Competitive Landscape: Competitors: Name: G2-listed outsourced B2B sales providers. Competitors: Evidence: SalesRoads is categorized publicly as a

Strengths

• Brand Profile: Voice: professional. Voice: sales-focused. Voice: results-oriented. (public_web; observed 2026-08-26)
• Client Value Proposition: Summary: SalesRoads presents itself as a partner that helps companies grow through appointment setting and lead generation, with public client-review language emphasizing collaboration with internal teams and calendar-ready meetings.. Value Points: Title: Growth support. Value Points: Description: The company says it helps clients grow through appointment setting and lead generation.. Value Points: Title: Calendar-ready meetings. Value Points: Description: Public site copy highlights uniquely qualified appointments booked directly on a client calendar.. Value Points: Title: Collaboration. (public_web; observed 2026-08-26)
• Company Overview: Tagline: Sales outsourcing company focused on appointment setting, lead generation, and outsourced SDR support.. Highlights: Public directory listing identifies SalesRoads with website, phone, email, and social links.. Highlights: Official site describes award-winning appointment setting and lead generation solutions.. Highlights: Public pages emphasize B2B sales outsourcing and outsourced SDR support.. Description: SalesRoads is a B2B sales outsourcing firm that provides appointment setting and lead generation services, with public materials also describing outsourced SDR support and smart. (public_web; observed 2026-08-26)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (company_website; observed 2026-08-25)

Firmographics

GB100 score

Overall score: 49

• egs: 41
• growth: 56.5
• reputation: 53.8
• ai_readiness: 50
• market_footprint: 34.9
• digital_readiness: 56

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Salesroads's structured service taxonomy includes Sales & Marketing, Finance & Accounting, Outbound Sales, Back Office. Pricing & Engagement: Summary: Publicly visible pricing details were not fully verifiable from the sources used in this run. SalesRoads does publish client-facing review content, but a confirmed pricing model breakdown was not available from the directory page and official pages retrieved here.. Reputation & Reviews: Summary: Public review signals are mixed across platforms, with strong client-facing testimonial claims on the company site and employee-review ratings visible on Indeed and Glassdoor-related pages.. Credentials: Detail: Company states client reviews average 4.9/5 stars with most reviews being 5/5.. Credentials: Rating: 4.9/5 average. Credentials: Platform: SalesRoads client reviews page. Credentials: Detail: Indeed shows 38 employee reviews with an overall rating of 4.1.. Credentials: Rating: 4.1/5. Credentials: Platform: Indeed. Credentials: Detail: Glassdoor-related results show an employee rating of 3.6/5 based on 82 company reviews.. Credentials: Rating: 3.6/5. Credentials: Platform: Glassdoor. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Appointment setting. Categories: Services: B2B appointment setting. Categories: Services: smart email appointment setting. Categories: Name: Lead generation. Categories: Services: Lead generation. Categories: Services: market research lead generation. Categories: Name: SDR outsourcing. Categories: Services: Outsourced SDR support. Categories: Services: outsourced sales development representative teams. Service: Finance & Accounting. Description Long: Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical. Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical. Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Boca Raton. Centers: Model: remote-first / 100% remote delivery model. Centers: Country: United States. Centers: City: Remote. Centers: Model: distributed remote workforce. Centers: Country: Global. Hiring & Workforce Signals: Open Positions: Title: B2B Appointment Setter - Remote. Open Positions: Location: Remote. Open Positions: Seniority: null. Open Positions: Department: Sales. Open Positions: Title: Remote WFH B2B Sales Representative – Base+ Commission | South Africa. Open Positions: Location: Remote. Open Positions: Seniority: Mid-level. Open Positions: Department: Sales. Open Positions: Title: Sales Development Representative (SDR) - B2B Outbound. Open Positions: Location: Remote. Open Positions: Seniority: null. Open Positions: Department: Sales. Workforce Signals: Hq: Boca Raton, Florida, USA. Workforce Signals: Remote Model: 100% remote workforce is publicly stated. Workforce Signals: Employee Count: 76. Key Firmographics: Founded Year: 2006. Sectors Display: B2B sales outsourcing. Sectors Display: appointment setting. Sectors Display: lead generation. Sectors Display: SDR outsourcing. Headquarters Display: N/A in public directory listing; Crunchbase lists Greater Miami Area / East Coast / Southern US. Ownership Type Display: For profit. Financial Health: Risk Factors: No public revenue, funding, debt, or liquidity disclosures were found in the available sources.. Risk Factors: Financial event history is not publicly verified in the gathered sources.. Overall Health: unknown. Leadership & Executives: Executives: Bio: Publicly referenced as the founder in company and directory-adjacent materials.. Executives: Name: David Kreiger. Executives: Title: Founder. Executive Summary: Summary: SalesRoads appears as a U.S.-based B2B sales outsourcing provider best known for appointment setting and lead generation, with directory and company pages positioning it as a specialist in outsourced SDR and sales

Methodology

Salesroads's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 52 distinct source URLs and retained 56 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Finance & Accounting
• Outbound Sales
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.salesroads.com

Email: info@salesroads.com

Phone: 1-800-836-4033

LinkedIn: http://www.linkedin.com/company/salesroads

Frequently Asked Questions

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