Strategic Sales And Marketing scorecard

Company Overview

Strategic Sales And Marketing is a BPO company, founded in 1989, with approximately 50-99 employees. They specialize in Sales & Marketing, Outbound Sales.

The company offers various services to help businesses generate more revenue, but its two key services are lead generation and appointment setting. SSM helps its clients save time and effort by allowing them to focus on closing sales while they look for qualified leads. One of the biggest benefits of working with Strategic Sales and Marketing is their experienced team. Their team has over 30 years of experience in the B2B lead generation industry, which gives them an incredible depth of knowledge and expertise. This experience makes them a valuable resource for businesses looking to expand their reach and grow their business.

Executive summary

Brand Profile: Voice: professional. Voice: sales-oriented. Voice: B2B-focused. Client Value Proposition: Summary: SSM positions its services around helping B2B clients identify and prioritize more qualified leads, reach decision-makers, set more appointments, and improve sales pipeline efficiency.[2][3][6]. Value Points: Title: Improve lead quality. Value Points: Description: Lead management services are described as helping qualify leads and capture prospect data and metrics.. Value Points: Title: Save sales team time. Value Points: Description: The company frames its services as allowing clients to focus on closing sales while SSM handles lead development and qualification.. Value Points: Title: Increase appointment volume. Value Points: Description: Appointment setting is presented as a core service for building the pipeline.. Value Points: Title: Support pipeline follow-up. Value Points: Description: SSM says it helps manage leads for ranking, nurturing, and follow-up.. Company Overview: Highlights: Founded in 1989.[2]. Highlights: Positions itself as an industry-founding B2B lead generation company.[2][11]. Highlights: States it has generated more than 3 million qualified B2B sales leads since 1989.[2][11]. Description: Strategic Sales & Marketing (SSM) is a U.S.-based B2B lead generation and lead management company founded in 1989, focused on lead generation, appointment setting, and sales lead management for complex B2B offerings.[1][2]. Competitive Differentiators: Differentiators: Title: U.S.-based turnkey programs. Differentiators: Description: The company states it provides U.S.-based turnkey lead generation and support rather than relying on international representatives.. Differentiators: Title: Long operating history. Differentiators: Description: SSM states it has operated since 1989 and presents itself as an established, industry-founding provider.. Differentiators: Title: Lead management alongside generation. Differentiators: Description: SSM emphasizes that it does more than generate leads,

Strengths

• Brand Profile: Voice: professional. Voice: sales-oriented. Voice: B2B-focused. (public_web; observed 2025-02-19)
• Client Value Proposition: Summary: SSM positions its services around helping B2B clients identify and prioritize more qualified leads, reach decision-makers, set more appointments, and improve sales pipeline efficiency.[2][3][6]. Value Points: Title: Improve lead quality. Value Points: Description: Lead management services are described as helping qualify leads and capture prospect data and metrics.. Value Points: Title: Save sales team time. Value Points: Description: The company frames its services as allowing clients to focus on closing sales while SSM handles. (public_web; observed 2026-08-26)
• Company Overview: Highlights: Founded in 1989.[2]. Highlights: Positions itself as an industry-founding B2B lead generation company.[2][11]. Highlights: States it has generated more than 3 million qualified B2B sales leads since 1989.[2][11]. Description: Strategic Sales & Marketing (SSM) is a U.S.-based B2B lead generation and lead management company founded in 1989, focused on lead generation, appointment setting, and sales lead management for complex B2B offerings.[1][2]. (public_web; observed 2026-08-26)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2025-02-19)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 47

• egs: 47.8
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 32.2
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Strategic Sales And Marketing's structured service taxonomy includes Sales & Marketing, Outbound Sales. Competitive Landscape: Competitors: Name: Outsource Accelerator listed BPO and lead generation providers. Competitors: Evidence: Public directory coverage places the company in the lead generation / outsourced sales services category.. Competitors: Relationship: adjacent. Positioning: B2B lead generation and appointment-setting provider focused on complex B2B products and services.. Market Signals: Public materials emphasize lead generation, inbound lead qualification, and appointment setting services. Market Signals: Directory and profile sources consistently frame the company as a long-running B2B lead generation specialist. Differentiators: Founded in 1989. Differentiators: Claims more than 3 million qualified B2B sales leads generated. Differentiators: Focus on lead generation, appointment setting, and lead management. Pricing & Engagement: Models: Name: Free test drive. Models: Best For: Prospects evaluating fit before committing. Models: Description: A no-obligation test drive is offered for lead generation services.. Models: Name: Free quote. Models: Best For: Buyers seeking custom pricing discussion. Models: Description: The company invites prospects to request a free quick quote or free quote for services.. Models: Name: Month-to-month terms. Models: Best For: Clients wanting short commitment cycles. Models: Description: A public LinkedIn post references flexible month-to-month terms and no long contracts, but this is not confirmed on the main website.. Summary: Public sources indicate free quotes and a free no-obligation test drive, but do not provide published rate cards or standardized pricing models.[3][9][12]. Reputation & Reviews: Summary: Publicly accessible review-platform evidence in the gathered sources is limited; no authoritative third-party rating was verified from the available public sources.[8][13]. Credentials: Detail: Company listing summarizes services and experience, but no verified numeric review rating was captured in the available source.. Credentials: Platform: Outsource Accelerator. Credentials: Detail: Company profile lists headcount and revenue estimates, but this is not a

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Avon. Centers: Country: United States. Key Firmographics: Founded Year: 1989. Sectors Display: B2B lead generation. Sectors Display: lead management. Sectors Display: appointment setting. Headquarters Display: Avon, Connecticut, United States (HQ). Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public professional profile identifies him as President of Strategic Sales & Marketing, Inc. and group owner of ManageYourLeads on LinkedIn.. Executives: Name: Al Davidson. Executives: Title: President. Executives: Bio: Referenced in public company contact material as Vice President.. Executives: Name: Gregg Schwartz. Executives: Title: Vice President. Recent News: Articles: Date: 2026-06-22. Articles: Title: LinkedIn post reiterates 3 million+ qualified B2B sales leads and founding history. Articles: Source: LinkedIn. Articles: Summary: Public company post restates SSM's 1989 founding and more than 3 million qualified B2B sales leads generated.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Lead generation. Categories: Services: B2B lead generation. Categories: Services: qualified lead development. Categories: Services: decision-maker outreach. Categories: Name: Sales development. Categories: Services: Appointment setting. Categories: Services: sales pipeline support. Categories: Services: sales lead management. Categories: Name: Lead management. Categories: Services: Lead ranking and prioritization. Categories: Services: lead qualification. Categories: Services: prospect data capture and metrics. Categories: Name: Research and marketing support. Categories: Services: Marketing research and surveys. Categories: Services: phone customer satisfaction surveys. Categories: Services: email programs. Categories: Name: Specialty and fulfillment services. Categories: Services: Integrated marketing services. Categories: Services: website lead generation. Categories: Services: social media lead generation. Categories: Services: sales coaching. Executive Summary: Summary: SSM is a long-running B2B lead generation

Methodology

Strategic Sales And Marketing's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 14 distinct source URLs and retained 15 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Sales & Marketing
• Outbound Sales

Contact

Website: https://www.strategicsalesandmarketing.com/

Email: info@manageyourleads.com

Phone: -

LinkedIn: https://www.linkedin.com/company/strategic-sales-and-marketing-inc/

Frequently Asked Questions

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