Ubase Asia scorecard

Company Overview

Ubase Asia is a BPO company headquartered in 345 Ttukseom-ro, Seongdong-gu, Seoul, South Korea, 04780, Seoul, Seongdong-gu, founded in 1999, with approximately 9000 employees. They specialize in Finance & Accounting.

Executive summary

Brand Profile: Voice: customer-focused. Voice: professional. Voice: multilingual. Voice: service-oriented. Imagery Style: Public-facing materials emphasize customer support and multilingual BPO operations, but no verifiable public brand style guide, color system, or typography details were found.. Client Value Proposition: Summary: UBASE Asia’s value proposition is multilingual customer experience delivery combined with back-office support from a Kuala Lumpur hub backed by a larger Korean BPO parent.. Value Points: Title: Multilingual support. Value Points: Description: The company highlights service delivery across 15+ Asian and global languages.. Value Points: Title: Regional proximity. Value Points: Description: Its Kuala Lumpur location is designed to serve Southeast Asian and global customers from a centralized hub.. Value Points: Title: Omni-channel and back-office coverage. Value Points: Description: Public service pages describe both customer engagement and administrative support capabilities.. Company Overview: Tagline: From Korea’s largest BPO to Asia’s multilingual CX hub.. Highlights: Established in Kuala Lumpur in 2017. Highlights: Multilingual delivery center serving Asian and global languages. Highlights: Positioned as part of Korea’s largest BPO provider. Description: U BASE Asia is the Malaysian expansion of UBASE, positioned as a multilingual delivery center and customer experience hub in Kuala Lumpur. Public sources describe it as part of Korea’s largest BPO provider, established in 2017 to serve regional and global clients across multiple Asian and global languages.. Competitive Differentiators: Differentiators: Title: Multilingual delivery hub. Differentiators: Description: Public materials state the Kuala Lumpur center supports more than 15 Asian and global languages, positioning it as a multilingual CX hub.. Differentiators: Title: Korean operating standards. Differentiators: Description: The company says it combines Korea’s technical

Strengths

• Brand Profile: Voice: customer-focused. Voice: professional. Voice: multilingual. Voice: service-oriented. Imagery Style: Public-facing materials emphasize customer support and multilingual BPO operations, but no verifiable public brand style guide, color system, or typography details were found.. (public_web; observed 2026-03-25)
• Client Value Proposition: Summary: UBASE Asia’s value proposition is multilingual customer experience delivery combined with back-office support from a Kuala Lumpur hub backed by a larger Korean BPO parent.. Value Points: Title: Multilingual support. Value Points: Description: The company highlights service delivery across 15+ Asian and global languages.. Value Points: Title: Regional proximity. Value Points: Description: Its Kuala Lumpur location is designed to serve Southeast Asian and global customers from a centralized hub.. Value Points: Title: Omni-channel and. (public_web; observed 2026-08-24)
• Company Overview: Tagline: From Korea’s largest BPO to Asia’s multilingual CX hub.. Highlights: Established in Kuala Lumpur in 2017. Highlights: Multilingual delivery center serving Asian and global languages. Highlights: Positioned as part of Korea’s largest BPO provider. Description: U BASE Asia is the Malaysian expansion of UBASE, positioned as a multilingual delivery center and customer experience hub in Kuala Lumpur. Public sources describe it as part of Korea’s largest BPO provider, established in 2017 to serve regional. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-03-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 51

• egs: 45.9
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 60.8
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Ubase Asia's structured service taxonomy includes Finance & Accounting. Competitive Landscape: Competitors: Name: Teleperformance. Competitors: Evidence: Direct BPO/CX provider competing in multilingual customer support and outsourcing services.. Competitors: Relationship: direct. Competitors: Name: Concentrix. Competitors: Evidence: Direct CX/BPO provider serving enterprise customer support and operations.. Competitors: Relationship: direct. Competitors: Name: Foundever. Competitors: Evidence: Direct customer experience outsourcing competitor in multilingual service delivery.. Competitors: Relationship: direct. Competitors: Name: Other Malaysia-based BPO providers. Competitors: Evidence: UBASE Asia publicly framed its local goal as becoming a top-three BPO provider in Malaysia.. Competitors: Relationship: direct. Positioning: UBASE Asia is positioned as a Malaysia-based multilingual BPO/CX delivery hub tied to Korea's larger UBASE group, with emphasis on regional expansion and multilingual support.. Market Signals: Public materials describe UBASE Asia as operating from Kuala Lumpur, Malaysia.. Market Signals: The company states a multilingual hub model with support across 15+ languages.. Market Signals: Public reporting in 2022 said the company aimed to be among Malaysia's top three BPO providers. Key Firmographics: Founded Year: 2017. Revenue Display: Null. Sectors Display: Retail. Sectors Display: Financial services. Sectors Display: Platform companies. Headquarters Display: Level 10, Menara KEN TTDI, Kuala Lumpur, Malaysia. Employee Count Display: Null. Ownership Type Display: Private. Recent News: Articles: Date: 2022-10-14. Articles: Title: UBASE Asia aims to be top three BPO provider in Malaysia by 2025. Articles: Source: Bernama. Articles: Summary: Reported UBASE Asia’s launch in Malaysia and its goal to rank among the top three BPO players locally by 2025.. Articles: Date: 2022-10-21. Articles: Title: South Korea's U BASE Enters Malaysian Market To Lead Global Digital Innovation, Outsourcing Industry. Articles: Source: BusinessToday. Articles: Summary: Covered U BASE’s entry into the Malaysian market and its stated focus on cost-effective outsourcing solutions.. Employee & Client Sentiment: Sentiment Trend:

Geography

The public profile records headquarters as 345 Ttukseom-ro, Seongdong-gu, Seoul, South Korea, 04780, Seoul, Seongdong-gu. Countries listed in the structured record include Japan, Malaysia. Delivery Center Details: Centers: City: Kuala Lumpur. Centers: Model: multilingual delivery center. Centers: Country: Malaysia. Reputation & Reviews: Summary: Public review or credential data was not sufficiently verified from the sources reviewed. One job-listing site references the company as a call center/BPO employer, but that is not a performance review or third-party rating.. Services & Offerings: Categories: Name: Customer Experience / Contact Center. Categories: Services: Omni-channel engagement. Categories: Services: Customer care. Categories: Services: Customer support. Categories: Name: Back-Office Services. Categories: Services: Administrative support. Categories: Services: Data management. Executive Summary: Summary: U BASE Asia is the Malaysia-based regional arm of UBASE, focused on multilingual BPO and customer experience delivery from Kuala Lumpur. Public-facing materials emphasize its role in omni-channel customer engagement and back-office support, with a heritage linked to UBASE’s Korean BPO operations.. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public coverage quotes Song as describing UBASE Asia’s market strategy and target industries in Malaysia. A full title is not consistently available in the public sources reviewed.. Executives: Name: Song. Executives: Title: Representative / executive cited in public coverage. Pricing & Engagement: Summary: No public pricing, contract structure, or engagement model details were verified from the sources reviewed.. Asset Logo: Visibility: public. Compliance: COPC. Compliance: ISO 27001. Service: Finance & Accounting. Monthly Search Volume: 1918. Domain Authority: 54.

Methodology

Ubase Asia's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 31 distinct source URLs and retained 35 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for industry taxonomy coverage.

Services

• Finance & Accounting

Contact

Website: https://www.ubase.co.kr/asia/

Email: aweshad.shariff@ubaseasia.com

Phone: +60128112127

Frequently Asked Questions

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