A Better Answer scorecard

Company Overview

A Better Answer is a BPO company, founded in 1971, with approximately 50-99 employees. They specialize in Sales & Marketing, Customer Support. They serve the E-commerce & Retail industries.

A Better Answer prides itself on being a Certified Minority-Owned Business, as it is 100% female-owned and operated. A Better Answer is available 24/7/365 to cover overflow, after-hours, vacation coverage, and more. Their dedicated staff has worked hard to earn their 14th consecutive Association of TeleServices International’s Award of Excellence and the Dallas Business Journal’s Best Places to Work Award. A Better Answer operates offices in Fort Worth, Dallas, and Houston, TX. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: professional. Voice: courteous. Voice: service-oriented. Imagery Style: Service-focused web branding with bilingual answering and 24/7 availability emphasized in page copy.. Client Value Proposition: Summary: A Better Answer positions itself as a live communications partner that helps clients stay reachable, route requests, and handle inbound interactions without staffing an in-house team around the clock.. Value Points: Title: Improved responsiveness. Value Points: Description: 24/7 live answering and overflow support help businesses avoid missed calls.. Value Points: Title: Operational flexibility. Value Points: Description: Service tiers and custom options support basic answering through more complex workflows.. Value Points: Title: Multilingual communication. Value Points: Description: Bilingual service supports organizations serving English- and Spanish-speaking callers.. Value Points: Title: Administrative offload. Value Points: Description: Scheduling, messaging, order processing, and dispatch services reduce internal workload.. Company Overview: Tagline: Award-winning bilingual call center and answering services.. Highlights: Bilingual answering services. Highlights: 24/7 live coverage. Highlights: Woman-owned and minority-owned business. Highlights: Texas-based operations. Description: A Better Answer is a bilingual call center and answering services provider that offers 24/7 messaging and call handling. Public sources describe it as a woman-owned, minority-owned business with Texas-based operations.. Competitive Differentiators: Differentiators: Title: Bilingual coverage. Differentiators: Description: Public materials emphasize English-Spanish service capability for live answering and customer communications.. Differentiators: Title: 24/7 availability. Differentiators: Description: The company states that it provides round-the-clock answering and messaging support.. Differentiators: Title: Long operating history. Differentiators: Description: Public sources indicate the business has operated since 1971.. Differentiators: Title: Ownership status. Differentiators: Description: Public sources describe the company as woman-owned and a Certified Minority-Owned Business.. Differentiators:

Strengths

• Brand Profile: Voice: professional. Voice: courteous. Voice: service-oriented. Imagery Style: Service-focused web branding with bilingual answering and 24/7 availability emphasized in page copy.. (public_web; observed 2026-08-25)
• Client Value Proposition: Summary: A Better Answer positions itself as a live communications partner that helps clients stay reachable, route requests, and handle inbound interactions without staffing an in-house team around the clock.. Value Points: Title: Improved responsiveness. Value Points: Description: 24/7 live answering and overflow support help businesses avoid missed calls.. Value Points: Title: Operational flexibility. Value Points: Description: Service tiers and custom options support basic answering through more complex workflows.. Value Points: Title: Multilingual communication. Value. (public_web; observed 2026-08-24)
• Company Overview: Tagline: Award-winning bilingual call center and answering services.. Highlights: Bilingual answering services. Highlights: 24/7 live coverage. Highlights: Woman-owned and minority-owned business. Highlights: Texas-based operations. Description: A Better Answer is a bilingual call center and answering services provider that offers 24/7 messaging and call handling. Public sources describe it as a woman-owned, minority-owned business with Texas-based operations.. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-25)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-25)

Firmographics

GB100 score

Overall score: 49

• egs: 46.1
• growth: 56.5
• reputation: 52.8
• ai_readiness: 50
• market_footprint: 31.4
• digital_readiness: 55.9

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

A Better Answer's structured service taxonomy includes Sales & Marketing, Customer Support. Competitive Landscape: Competitors: Name: Answerphone - A Better Answer. Competitors: Evidence: A separate public entity with similar answering-service positioning and overlapping service descriptions on a distinct domain.. Competitors: Relationship: alternative. Competitors: Name: Outsource Accelerator directory listings. Competitors: Evidence: Public directory listing positions A Better Answer among broader BPO/answering-service providers.. Competitors: Relationship: adjacent. Positioning: Bilingual 24/7 answering services and call center provider focused on live operator coverage and related back-office call handling.. Market Signals: Public service pages emphasize low-volume startup tiers alongside enhanced and premier offerings. Market Signals: Directory descriptions characterize the firm as a long-running answering-service provider since 1971. Market Signals: Public profiles emphasize female-owned/minority-owned positioning, but no independent verification was found in the gathered public sources. Differentiators: Bilingual English/Spanish coverage. Differentiators: 24/7/365 availability. Differentiators: Regional Texas office footprint. Differentiators: Service breadth spanning answering, dispatch, order entry, and customer service management. Pricing & Engagement: Models: Name: Basic Service. Models: Best For: Startups and low-volume callers. Models: Description: Entry-level tier for low-volume or startup needs, including voicemail, telephone answering, vacation services, wake-up calls, text or email delivery, live call recording, overflow and after-hours support, and 24-hour availability.. Models: Name: Enhanced Service. Models: Best For: Businesses needing operational support beyond basic answering. Models: Description: Mid-tier offering that includes reservations, virtual secretary support, customer service management, emergency and maintenance dispatch, disaster planning and recovery, email response, and appointment scheduling and reminders.. Models: Name: Premier Service. Models: Best For: Organizations needing broader inbound operations support. Models: Description: Higher-tier package covering order taking and processing, ad campaign call management, dealer locate, lead qualification, database verification and management, CRM, web-enabled data entry, employment applications hotline, help desk/trouble tickets, and event registration.. Summary: Public pricing is tiered

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Plano. Centers: Country: United States. Centers: Timezone: America/Chicago. Centers: Languages: English. Centers: Languages: Spanish. Centers: City: Fort Worth. Centers: Country: United States. Centers: Timezone: America/Chicago. Centers: Languages: English. Centers: Languages: Spanish. Centers: City: Houston. Centers: Country: United States. Centers: Timezone: America/Chicago. Centers: Languages: English. Centers: Languages: Spanish. Key Firmographics: Founded Year: 1971. Sectors Display: Healthcare. Sectors Display: Legal. Sectors Display: Retail. Sectors Display: Small business. Sectors Display: Startups. Headquarters Display: Plano, Texas, United States. Ownership Type Display: 100% woman-owned and operated; Certified Minority-Owned Business. Leadership & Executives: Executives: Name: Hildie. Executives: Title: Customer Care. Executives: Name: Debbie. Executives: Title: Manager, Houston Regional Office. Services & Offerings: Categories: Name: Answering and call handling. Categories: Services: Telephone answering services. Categories: Services: Live call handling. Categories: Services: Overflow and after-hours support. Categories: Services: Voicemail services. Categories: Services: 24/7/365 coverage. Categories: Name: Messaging and communications. Categories: Services: Text message delivery. Categories: Services: Email message delivery. Categories: Services: Voicemail message delivery. Categories: Services: Virtual receptionist services. Categories: Name: Scheduling and customer support. Categories: Services: Appointment scheduling and reminders. Categories: Services: Reservations. Categories: Services: Customer service management. Categories: Services: Help desk and trouble tickets. Categories: Name: Dispatch and operations support. Categories: Services: Emergency and maintenance dispatch. Categories: Services: Escalated dispatch. Categories: Services: Disaster planning and recovery. Categories: Name: Sales and back-office support. Categories: Services: Order taking and processing. Categories: Services: Lead qualification. Categories: Services: Database verification and management. Categories: Services: Web-enabled data entry. Categories: Services: Ad campaign call management. Categories: Services: Employment applications hotline. Categories: Services: Event registration. Executive Summary: Summary:

Methodology

A Better Answer's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 49 distinct source URLs and retained 69 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Customer Support

Industries Served

• E-commerce & Retail

Contact

Website: https://www.abetteranswer.com

Email: customercare@abetteranswer.com

Phone: 1-866-442-9500

LinkedIn: http://www.linkedin.com/company/a-better-answer

Frequently Asked Questions

Comparable BPO providers

• 1 Call Direct
• 100 Ninjas
• 123employee
• 13primes