Advantage Solutions scorecard

Company Overview

Advantage Solutions is a BPO company. They specialize in Sales & Marketing.

Advantage Solutions shapes every way people shop as the high-value, low-cost supplier of labor solutions and strategic business services to consumer goods brands and retailers. We embrace innovation and technology-enabled insights to create powerful solutions that keep brands, retailers and shoppers moving. From product conception and manufacturing, to logistics, merchandising, product demonstrations, private brand strategy and marketing, we offer the services you need at every step. Leading with proprietary technology, artificial intelligence and unmatched insights and data, we uncover solutions and deliver results with unmatched speed and precision. Whether you need an end-to-end provider, or help with a few points along the way,we’re here for you.

Executive summary

Brand Profile: Voice: solutions-oriented. Voice: innovation-led. Voice: retail-focused. Imagery Style: corporate and retail-solutions oriented; public pages emphasize action, scale, and technology-enabled insights. Client Portfolio: Clients: Segment: brands. Clients: Industry: Consumer Packaged Goods. Clients: Client Name: consumer packaged goods brands. Clients: Segment: grocery. Clients: Industry: Retail. Clients: Client Name: grocery retailers. Clients: Segment: mass. Clients: Industry: Retail. Clients: Client Name: mass retailers. Clients: Segment: big box. Clients: Industry: Retail. Clients: Client Name: big box retailers. Clients: Segment: drug. Clients: Industry: Retail. Clients: Client Name: drug retailers. Clients: Segment: convenience. Clients: Industry: Retail. Clients: Client Name: convenience retailers. Total Clients Claimed: 4000. Industry Concentration: consumer packaged goods. Industry Concentration: retail. Client Value Proposition: Summary: Advantage Solutions publicly frames its value around helping CPG brands and retailers grow through retail execution, headquarter sales, experiential activation, workforce operations, and technology-enabled operational support.. Value Points: Title: Retail execution and sales support. Value Points: Description: Supports brands with headquarter sales services and retail services.. Value Points: Title: Experiential activation. Value Points: Description: Delivers product demonstrations and experiential programs that drove strong growth in 2026 public commentary.. Value Points: Title: Workforce operations support. Value Points: Description: Provides workforce operations tied to experiential services.. Value Points: Title: Technology-enabled delivery. Value Points: Description: Public company commentary highlights technology transformation and AI-driven enablement.. Company Overview: Highlights: Public company listed on NASDAQ as ADV.. Highlights: Positions itself at the intersection of CPG brands and retailers.. Highlights: Operates branded services, retailer services, and experiential/workforce operations businesses.. Description: Advantage Solutions is a North America-focused omnichannel retail solutions and business solutions provider serving consumer-packaged

Strengths

• Brand Profile: Voice: solutions-oriented. Voice: innovation-led. Voice: retail-focused. Imagery Style: corporate and retail-solutions oriented; public pages emphasize action, scale, and technology-enabled insights. (public_web; observed 2026-08-05)
• Client Portfolio: Clients: Segment: brands. Clients: Industry: Consumer Packaged Goods. Clients: Client Name: consumer packaged goods brands. Clients: Segment: grocery. Clients: Industry: Retail. Clients: Client Name: grocery retailers. Clients: Segment: mass. Clients: Industry: Retail. Clients: Client Name: mass retailers. Clients: Segment: big box. Clients: Industry: Retail. Clients: Client Name: big box retailers. Clients: Segment: drug. Clients: Industry: Retail. Clients: Client Name: drug retailers. Clients: Segment: convenience. Clients: Industry: Retail. Clients: Client Name: convenience retailers. Total Clients Claimed:. (public_web; observed 2026-08-05)
• Client Value Proposition: Summary: Advantage Solutions publicly frames its value around helping CPG brands and retailers grow through retail execution, headquarter sales, experiential activation, workforce operations, and technology-enabled operational support.. Value Points: Title: Retail execution and sales support. Value Points: Description: Supports brands with headquarter sales services and retail services.. Value Points: Title: Experiential activation. Value Points: Description: Delivers product demonstrations and experiential programs that drove strong growth in 2026 public commentary.. Value Points: Title: Workforce operations support.. (public_web; observed 2026-08-20)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website; observed 2026-08-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-03-12)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-25)

Firmographics

GB100 score

Overall score: 47

• egs: 36
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 50
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Advantage Solutions's structured service taxonomy includes Sales & Marketing. Competitive Differentiators: Differentiators: Title: Intersection of brands and retailers. Differentiators: Description: Public materials emphasize the company’s position between CPG brands and retailers across omnichannel solutions.. Differentiators: Title: Broad retail and branded service mix. Differentiators: Description: The company combines branded services, retailer services, and experiential/workforce operations in one platform.. Differentiators: Title: Operational focus on technology and AI. Differentiators: Description: 2026 leadership changes and company commentary highlight technology transformation and AI enablement as strategic priorities.. Differentiators: Title: North America omnichannel retail scale. Differentiators: Description: The company describes itself as the leading omnichannel retail solutions agency in North America in a 2026 release.. Competitive Landscape: Competitors: Name: Crossmark. Competitors: Evidence: Overlapping retail merchandising and field sales services; direct competitor category inferred from service overlap.. Competitors: Relationship: direct. Competitors: Name: Acosta. Competitors: Evidence: Overlapping consumer goods sales, merchandising, and retail execution services; direct competitor category inferred from service overlap.. Competitors: Relationship: direct. Competitors: Name: Advantage Marketing Partners. Competitors: Evidence: Potentially adjacent within the same broad retail and marketing services market, but not verified as a competitor from public sources used.. Competitors: Relationship: adjacent. Positioning: A large consumer goods and retail business-solutions provider emphasizing labor solutions, strategic business services, merchandising, marketing, and technology-enabled insights.. Market Signals: scale across consumer brands and retail locations. Market Signals: end-to-end retail and marketing service positioning. Market Signals: technology-enabled insights as part of brand narrative. Differentiators: claims more than 4,000 consumer packaged goods brands. Differentiators: claims reach spanning approximately 85,000 store locations. Differentiators: positions itself as a high-value, low-cost supplier. Differentiators: emphasizes. Leadership & Executives: Executives: Bio: Named CEO and board director in public company materials.. Executives: Name: Dave Peacock. Executives: Title: Chief Executive Officer. Executives: Bio: Listed as Chief

Geography

Delivery Center Details: Centers: City: Irvine. Centers: Country: United States. Centers: City: St. Louis. Centers: Country: United States. Key Firmographics: Revenue Display: Q2 2026 net revenues of $757 million were reported in public earnings commentary.. Sectors Display: Consumer-packaged goods. Sectors Display: Retail. Sectors Display: Omnichannel retail solutions. Sectors Display: Business process outsourcing. Headquarters Display: St. Louis, Missouri, United States. Ownership Type Display: Public company. Services & Offerings: Categories: Name: Branded Services. Categories: Services: Headquarter sales services. Categories: Services: Retail services. Categories: Services: Business process outsourcing. Categories: Name: Retailer Services. Categories: Services: Global retailer services. Categories: Services: Non-Costco experiential businesses. Categories: Services: End-to-end retail solutions. Categories: Name: Experiential Services. Categories: Services: Product demonstrations. Categories: Services: Workforce operations. Financial Health: Risk Factors: net losses. Risk Factors: revenue decline. Risk Factors: consumer sentiment weakness. Risk Factors: retailer inventory destocking. Overall Health: watch. Financial Events: Date: 2025-12-31. Financial Events: Event Type: net_loss. Financial Events: Description: Reported net loss of $227.7 million for fiscal year 2025, improved from a net loss of $378.4 million in the prior year.. Financial Events: Date: 2025-12-31. Financial Events: Event Type: revenue. Financial Events: Description: Reported fiscal year 2025 revenue of approximately $3.5 billion, down 0.7% year over year.. Financial Events: Date: 2025-03-31. Financial Events: Event Type: quarterly_revenue_decline. Financial Events: Description: Reported a 5% decline in first-quarter 2025 revenues to $696 million.. Hiring & Workforce Signals: Open Positions: Title: Not verifiable from the public sources used. Workforce Signals: Job Types: retail merchandising. Workforce Signals: Job Types: sampling. Workforce Signals: Job Types: product demonstration. Workforce Signals: Employment Model: flexible part-time roles

Methodology

Advantage Solutions's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 37 distinct source URLs and retained 41 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Sales & Marketing

Contact

Website: https://advantagesolutions.net/

Email: investorrelations@youradv.com

Phone: 1729520178

Frequently Asked Questions

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