Ant Marketing scorecard

Last updated: 2026-08-26

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Over the years, the firm has grown to 3,500 phone lines, 2,000 employees, and four office locations. Ant Marketing has earned a reputation for providing its clients with effective marketing, research, sales, and customer support programs. Ant Marketing’s success focuses on these two significant people: its clients and its employees. They believe one cannot exist without the other, which explains why the organization retained so many employees and clients for so long. The firm can maintain a welcoming and hardworking workplace culture by treating every employee — from telesales executives to account directors with the same level of respect and admiration. Ant Marketing is devoted to fostering an inclusive, transparent, and responsible workplace. This is why employers in the United Kingdom with over 250 employees are required by new legislation to publicize their gender pay gap. In 1989, Anthony Hinchliffe operated one phone line from his kitchen table in Sheffield; this is where Ant Marketing started. The focus remains on delivering consistent service quality and dependable outcomes.

Company Overview

Ant Marketing is a BPO company headquartered in Antenna House, St. Mary’s Gate, Sheffield, S2 4QA, GB., founded in 1989, with approximately 250-499 employees. They specialize in Sales & Marketing, Outbound Sales, Customer Support. They serve the E-commerce & Retail industries.

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Executive summary

Brand Profile: Voice: professional. Voice: sales-and-marketing-oriented. Voice: consultative. Voice: technology-driven. Tagline: UK Contact Centre Services | Intelligent Solutions. Imagery Style: Not publicly verifiable from the available source text alone.. Logo Variants: Rebranded logo and website referenced in a 2024 rebrand announcement.. Client Value Proposition: Summary: Ant Marketing positions itself as a scalable contact centre and BPO partner for brands needing customer engagement, sales, and research support across channels and languages.. Value Points: Title: Scalable engagement delivery. Value Points: Description: Markets smart, scalable contact centre services for customer engagement needs across channels and geographies.. Value Points: Title: Growth-oriented support. Value Points: Description: Highlights outbound sales, lead generation, and telesales capabilities aimed at helping grow brands.. Value Points: Title: Flexible operational coverage. Value Points: Description: States 24/7 contact centre support and multilingual service capability.. Value Points: Title: Consultative approach. Value Points: Description: A third-party profile notes service across multiple sectors and niche requirements using a consultative approach.. Company Overview: Tagline: UK Contact Centre Services | Intelligent Solutions. Highlights: UK contact centre services provider. Highlights: Outbound sales and omnichannel customer service. Highlights: Business process outsourcing services. Highlights: Support in 20+ languages. Description: Ant Marketing is a UK-based contact centre and business process outsourcing provider offering scalable customer engagement services, including outbound sales, omnichannel customer service, and related BPO support.. Competitive Differentiators: Differentiators: Title: Long operating history. Differentiators: Description: Public sources indicate the company has operated since 1989, giving it more than three decades of experience in contact centre services.. Differentiators: Title: Multichannel and multilingual delivery. Differentiators: Description: The company presents omnichannel customer engagement

Strengths

Brand Profile: Voice: professional. Voice: sales-and-marketing-oriented. Voice: consultative. Voice: technology-driven. Tagline: UK Contact Centre Services | Intelligent Solutions. Imagery Style: Not publicly verifiable from the available source text alone.. Logo Variants: Rebranded logo and website referenced in a 2024 rebrand announcement.. (public_web; observed 2026-08-24)
Client Portfolio: Clients: Segment: Mid-market. Clients: Industry: Travel/Hospitality. Clients: Client Name: Leading independent holiday cottage rental agency. Clients: Segment: Enterprise. Clients: Industry: Food and Beverage. Clients: Client Name: Major food and beverage company. Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Prominent European sports retailer. Clients: Segment: Enterprise. Clients: Industry: Food and Beverage. Clients: Client Name: Leading European frozen food company. Industry Concentration: Media & Events. Industry Concentration: Publishing. Industry Concentration: iGaming. Industry Concentration: IT. Industry. (public_web; observed 2024-10-23)
Client Value Proposition: Summary: Ant Marketing positions itself as a scalable contact centre and BPO partner for brands needing customer engagement, sales, and research support across channels and languages.. Value Points: Title: Scalable engagement delivery. Value Points: Description: Markets smart, scalable contact centre services for customer engagement needs across channels and geographies.. Value Points: Title: Growth-oriented support. Value Points: Description: Highlights outbound sales, lead generation, and telesales capabilities aimed at helping grow brands.. Value Points: Title: Flexible operational. (public_web; observed 2026-08-24)

Gaps

The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-24)
The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2024-10-23)

Firmographics

Headquarters	Antenna House, St. Mary’s Gate, Sheffield, S2 4QA, GB.
Founded	1989
Employees	250-499
Revenue	$100 mil. - $250 mil.
Ownership	private

GB100 score

Overall score: 50

egs: 45
growth: 56.5
reputation: 49.9
ai_readiness: 50
market_footprint: 39.5
digital_readiness: 56.2

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Ant Marketing's structured service taxonomy includes Sales & Marketing, Outbound Sales, Customer Support. Client Portfolio: Clients: Segment: Mid-market. Clients: Industry: Travel/Hospitality. Clients: Client Name: Leading independent holiday cottage rental agency. Clients: Segment: Enterprise. Clients: Industry: Food and Beverage. Clients: Client Name: Major food and beverage company. Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Prominent European sports retailer. Clients: Segment: Enterprise. Clients: Industry: Food and Beverage. Clients: Client Name: Leading European frozen food company. Industry Concentration: Media & Events. Industry Concentration: Publishing. Industry Concentration: iGaming. Industry Concentration: IT. Industry Concentration: Training. Industry Concentration: Automotive. Industry Concentration: Utilities. Industry Concentration: Logistics 3PL. Industry Concentration: Financial Services. Industry Concentration: Third Sector. Industry Concentration: Public Sector. Competitive Landscape: Competitors: Name: Unknown direct competitors. Competitors: Evidence: No public source in the gathered material names specific competitors.. Competitors: Relationship: direct. Positioning: A UK-based BPO/contact centre provider positioning itself as an experienced, technology-driven partner for customer engagement, sales, and marketing solutions, with 24/7 contact centre operations and a Sheffield footprint.. Market Signals: Public website copy references BPO services, customer engagement, and contact centre solutions.. Market Signals: A public profile snippet describes the company as a provider of market research, lead generation, telemarketing, inbound, outbound, and multichannel marketing services.. Market Signals: Public contact page states head office and additional Sheffield locations.. Market Signals: A public LinkedIn snippet attributes 2,000 staff and 3,500 phone lines to the CEO profile, but this is not independently verified by a separate public source in the gathered material and should be treated cautiously.. Differentiators: Rebranded public presence with an emphasis on a newly designed website and updated. Hiring & Workforce Signals: Open Positions: Title: Outbound B2B Appointment Setter - Insurance. Open Positions: Location: Sheffield, South Yorkshire. Open Positions: Seniority: Entry. Open Positions: Department: Sales.

Geography

The public profile records headquarters as Antenna House, St. Mary’s Gate, Sheffield, S2 4QA, GB.. Countries listed in the structured record include -. Delivery Center Details: Centers: City: Sheffield. Centers: Model: contact centers / head office. Centers: Country: United Kingdom. Centers: City: Liverpool. Centers: Model: contact center location. Centers: Country: United Kingdom. Centers: City: Sheffield. Centers: Model: contact center locations listed at multiple Sheffield addresses. Centers: Country: United Kingdom. Key Firmographics: Founded Year: 1989. Revenue Display: $119 Million (ZoomInfo). Sectors Display: Contact centres. Sectors Display: Telemarketing. Sectors Display: Customer service. Sectors Display: Lead generation. Sectors Display: Market research. Headquarters Display: Sheffield, England, United Kingdom. Employee Count Display: 250-999 (Clutch); 410 (PitchBook); 350 (ZoomInfo). Ownership Type Display: Private limited company / privately held. Services & Offerings: Categories: Name: Customer contact services. Categories: Services: Inbound customer service. Categories: Services: Outbound sales. Categories: Services: Omnichannel customer engagement. Categories: Services: 24/7 customer service support. Categories: Name: Telemarketing and sales. Categories: Services: Telemarketing. Categories: Services: Lead generation. Categories: Services: Telesales. Categories: Services: Appointment generation. Categories: Name: Research and data services. Categories: Services: Market research. Categories: Services: CATI research. Categories: Services: Data enrichment. Categories: Services: Profiling. Categories: Name: International support. Categories: Services: Support in 20+ languages. Categories: Services: Multilingual customer support. Executive Summary: Summary: Ant Marketing is a private UK contact centre company founded in 1989 and headquartered in Sheffield, with services spanning inbound, outbound, and multichannel customer engagement, telemarketing, lead generation, and market research.. Financial Health: Overall Health: unknown. Reputation & Reviews: Summary: Public employee-review data is available on Indeed, where the company has an overall rating around 2.5 out of 5 based on hundreds of reviews; no verified public client-review platform rating was confirmed here.. Credentials: Detail:

Methodology

Ant Marketing's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 28 distinct source URLs and retained 43 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

No additional coverage gaps were identified in the published fields.

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Services

Sales & Marketing
Outbound Sales
Customer Support

Industries Served

E-commerce & Retail

Contact

Website: https://www.antmarketing.com

Email: sales@antmarketing.com

Phone: 800-073-7300.

LinkedIn: https://www.linkedin.com/company/ant-marketing/

Frequently Asked Questions

What services does Ant Marketing offer?

Ant Marketing provides Sales & Marketing, Outbound Sales, Customer Support.

Where is Ant Marketing located?

Ant Marketing is headquartered in Antenna House, St. Mary’s Gate, Sheffield, S2 4QA, GB..