Atento scorecard

Company Overview

Atento is a BPO company headquartered in Luxembourg, founded in 1999, with approximately 150,000 employees. They specialize in Finance & Accounting, Back Office. They serve the E-commerce & Retail industries.

Atento combines data technology and digital tools with its vast experience in consumer relationships to provide valuable insights for every step of the customer’s journey. The end result operates as valuable and satisfying experience for both consumers and the organization. Knowledge is its distinctive trait. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: customer-experience focused. Voice: innovation-led. Voice: enterprise-professional. Voice: collaborative. Voice: global. Colors: red. Colors: white. Colors: dark gray. Tagline: Technology with human touch. Typography: clean sans-serif. Typography: modern corporate. Imagery Style: Corporate CX imagery with people-centered service scenes and technology-forward visuals.. Logo Variants: wordmark. Company Overview: Tagline: Empowering Customer Experience through Consulting. Highlights: Positions BTO as a core operating model. Highlights: Focuses on customer experience and digital customer care. Highlights: Describes omnichannel and human-plus-technology delivery. Description: Atento presents itself as a customer experience company focused on Business Transformation Outsourcing (BTO), combining consulting, AI, EX, and operational excellence.. Competitive Differentiators: Differentiators: Title: BTO positioning. Differentiators: Description: Atento explicitly frames itself as a pioneer in Business Transformation Outsourcing, pairing consulting with technology and operational execution.. Differentiators: Title: Human touch plus automation. Differentiators: Description: The company highlights integrated and omnichannel experiences by combining automation technologies with a human touch.. Differentiators: Title: Augmented CX focus. Differentiators: Description: Its digital customer care messaging emphasizes faster, more efficient service at scale while improving satisfaction.. Executive Summary: Summary: Atento is a global customer experience and BPO provider that emphasizes consulting-led transformation, omnichannel customer engagement, and digital customer care.. Asset Fact Document Signal: Role: other_document. Statement: At Atento, we expect all decisions to be guided by the same ethical standards, aligned with our values. Therefore, this "Code of Ethics" applies to each and every employee.. Asset Fact Document Summary: Role: other_document. Summary: ATENTO ## Code of Ethics * * * ## Code of Ethics Summary * * * ## Atento Code of Ethics Summary At Atento,

Strengths

• Brand Profile: Voice: customer-experience focused. Voice: innovation-led. Voice: enterprise-professional. Voice: collaborative. Voice: global. Colors: red. Colors: white. Colors: dark gray. Tagline: Technology with human touch. Typography: clean sans-serif. Typography: modern corporate. Imagery Style: Corporate CX imagery with people-centered service scenes and technology-forward visuals.. Logo Variants: wordmark. (public_web; observed 2026-08-24)
• Company Overview: Tagline: Empowering Customer Experience through Consulting. Highlights: Positions BTO as a core operating model. Highlights: Focuses on customer experience and digital customer care. Highlights: Describes omnichannel and human-plus-technology delivery. Description: Atento presents itself as a customer experience company focused on Business Transformation Outsourcing (BTO), combining consulting, AI, EX, and operational excellence.. (public_web; observed 2026-08-24)
• Competitive Differentiators: Differentiators: Title: BTO positioning. Differentiators: Description: Atento explicitly frames itself as a pioneer in Business Transformation Outsourcing, pairing consulting with technology and operational execution.. Differentiators: Title: Human touch plus automation. Differentiators: Description: The company highlights integrated and omnichannel experiences by combining automation technologies with a human touch.. Differentiators: Title: Augmented CX focus. Differentiators: Description: Its digital customer care messaging emphasizes faster, more efficient service at scale while improving satisfaction.. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 53

• egs: 45
• growth: 56.5
• reputation: 51.9
• ai_readiness: 50
• market_footprint: 54.2
• digital_readiness: 60.4

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Atento's structured service taxonomy includes Finance & Accounting, Back Office. Competitive Landscape: Competitors: Name: Teleperformance. Competitors: Evidence: Listed by third-party competitor coverage as an Atento alternative in enterprise BPO/CX.. Competitors: Relationship: direct. Competitors: Name: Concentrix. Competitors: Evidence: Listed by third-party competitor coverage as an Atento alternative in global CX and BPO services.. Competitors: Relationship: direct. Competitors: Name: Foundever. Competitors: Evidence: Listed by third-party competitor coverage as an Atento alternative in enterprise customer support/BPO.. Competitors: Relationship: direct. Competitors: Name: iQor. Competitors: Evidence: Named among Atento's top competitors by third-party competitive coverage.. Competitors: Relationship: direct. Competitors: Name: TELUS Digital. Competitors: Evidence: Named among Atento's top competitors by third-party competitive coverage.. Competitors: Relationship: direct. Competitors: Name: Ubiquity. Competitors: Evidence: Named among Atento's top competitors by third-party competitive coverage.. Competitors: Relationship: direct. Competitors: Name: TIVIT. Competitors: Evidence: Listed as a competitor/alternative in third-party competitor coverage, with broader digital services positioning.. Competitors: Relationship: adjacent. Competitors: Name: Capita. Competitors: Evidence: Listed as a competitor/alternative in third-party competitor coverage,. Services & Offerings: Categories: Name: Customer Engagement. Categories: Services: Omnichannel customer engagement. Categories: Services: Flexible CCaaS solution. Categories: Services: Customer journey support. Categories: Name: Digital Customer Care. Categories: Services: Digital customer care. Categories: Services: Augmented CX. Categories: Services: Service delivery designed to reduce cost and improve satisfaction. Description Long: We and our 1730 partners use cookies and other tracking technologies to improve your experience on our website. We may store and/or access information on a device and process personal data, such as your IP address and browsing data, for personalised advertising and content, advertising and content measurement, audience research and services development. Additionally, we may utilize precise geolocation data and identification through device scanning. Please note that your consent will be valid across all our subdomains. Once you

Geography

The public profile records headquarters as Luxembourg. Countries listed in the structured record include -. Description Long: We and our 1730 partners use cookies and other tracking technologies to improve your experience on our website. We may store and/or access information on a device and process personal data, such as your IP address and browsing data, for personalised advertising and content, advertising and content measurement, audience research and services development. Additionally, we may utilize precise geolocation data and identification through device scanning. Please note that your consent will be valid across all our subdomains. Once you give consent, a floating button will appear at the bottom of your screen, allowing you to change or withdraw your consent at any time. We respect your choices and are committed to providing you with a transparent and secure browsing experience. [Cookie Policy](https://atento.com/en/cookies-policy) Customise your consent preferences for Cookie Categories and advertising tracking preferences for Purposes & Features and Vendors below. You can give granular consent for each Third Party Vendor and Google Ad Tech Provider. Most vendors require explicit consent for personal data processing, while some rely on legitimate interest. However, you have the right to object to their use of legitimate interest. Additionally, please note that your preferences regarding purposes and vendors are saved in a cookie named 'euconsent' on your device and may be retained for up to 730 days to remember your choices.. Asset Fact Document Signal: Role: other_document. Statement: We expect constant attention to honest conduct from everyone. Therefore, any suspicion of malpractice must be reported to avoid harm to individuals or the company and its customers.. Asset Logo: Visibility: public. Asset Document: Visibility:

Methodology

Atento's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 12 distinct source URLs and retained 13 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

No additional coverage gaps were identified in the published fields.

Services

• Finance & Accounting
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.atento.com

Email: ktapiap@atento.com

Phone: (787)653-2000

LinkedIn: https://www.linkedin.com/company/atento/

Frequently Asked Questions

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