Balat scorecard

Company Overview

Balat is a BPO company, founded in 1993, with approximately 201-500 employees.

Llevamos más de 30 años transformando el relacionamiento con los clientes. Combinamos tecnología de vanguardia y un BPO ágil con un equipo profesional que hace la diferencia real en cada contacto. Hablemos → Ver servicios Sin importar el canal ni la complejidad: diseñamos, operamos y optimizamos estrategias de Customer Service, ventas y Fundraising que cierran brechas entre las empresas y sus clientes. Tres pilares de especialización, una única promesa: convertir cada contacto en un activo de valor.

Executive summary

Brand Profile: Voice: professional. Voice: sales-oriented. Voice: BPO/contact-center focused. Client Value Proposition: Summary: BALAT's public value proposition is that it helps organizations improve acquisition, average purchase, retention, and loyalty through outsourced contact center and marketing operations.. Value Points: Title: Acquisition support. Value Points: Description: Public copy explicitly references helping organizations focus on customer acquisition and lead generation.. Value Points: Title: Revenue-growth support. Value Points: Description: The company highlights increasing average purchase among current customers as a core objective.. Value Points: Title: Retention and loyalty support. Value Points: Description: Public materials stress retention and loyalty as part of the service value.. Value Points: Title: Operational outsourcing. Value Points: Description: The firm positions itself as a strategic partner for outsourced business processes and contact center execution.. Company Overview: Tagline: BALAT - Contact Center Inteligente | BPO Argentina. Highlights: Positioned as a strategic BPO partner for outsourced business processes. Highlights: Emphasizes omnichannel contact center operations and customer experience. Highlights: Public-facing materials reference operations in Buenos Aires and La Punta, San Luis, with commercial offices in Miami and Madrid. Description: BALAT presents itself as a BPO and contact center provider focused on omnichannel customer experience, telemarketing, digital strategy, and outsourced business processes in Argentina.. Competitive Differentiators: Differentiators: Title: Omnichannel service positioning. Differentiators: Description: Public materials emphasize omnichannel management and multichannel strategy rather than a single-channel call center model.. Differentiators: Title: Combined BPO and customer experience focus. Differentiators: Description: The company markets itself as a BPO provider centered on customer experience, sales, and retention-oriented engagement.. Differentiators: Title: Broad service mix. Differentiators: Description: Public descriptions include

Strengths

• Brand Profile: Voice: professional. Voice: sales-oriented. Voice: BPO/contact-center focused. (public_web; observed 2025-03-19)
• Client Value Proposition: Summary: BALAT's public value proposition is that it helps organizations improve acquisition, average purchase, retention, and loyalty through outsourced contact center and marketing operations.. Value Points: Title: Acquisition support. Value Points: Description: Public copy explicitly references helping organizations focus on customer acquisition and lead generation.. Value Points: Title: Revenue-growth support. Value Points: Description: The company highlights increasing average purchase among current customers as a core objective.. Value Points: Title: Retention and loyalty support. Value Points:. (public_web; observed 2025-07-06)
• Company Overview: Tagline: BALAT - Contact Center Inteligente | BPO Argentina. Highlights: Positioned as a strategic BPO partner for outsourced business processes. Highlights: Emphasizes omnichannel contact center operations and customer experience. Highlights: Public-facing materials reference operations in Buenos Aires and La Punta, San Luis, with commercial offices in Miami and Madrid. Description: BALAT presents itself as a BPO and contact center provider focused on omnichannel customer experience, telemarketing, digital strategy, and outsourced business processes in Argentina.. (public_web; observed 2025-03-19)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2025-03-19)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-20)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2025-07-06)

Firmographics

GB100 score

Overall score: 46

• egs: 41.7
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 36.9
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Competitive Landscape: Competitors: Name: CB Insights category peers. Competitors: Evidence: Profiles BALAT as a multichannel contact center in Argentina.. Competitors: Relationship: alternative. Competitors: Name: GoodFirms Argentina telemarketing providers. Competitors: Evidence: Lists BALAT among Argentina telemarketing/BPO providers.. Competitors: Relationship: alternative. Positioning: Contact center / BPO provider focused on telemarketing, customer service, sales, retention, and multichannel engagement.. Market Signals: Public listings emphasize telemarketing, lead generation, retention, market research, telecollections, and digital communications. Market Signals: Public profiles place headquarters in Buenos Aires, Argentina. Differentiators: Multichannel contact center positioning. Differentiators: BPO orientation with sales and customer-service capabilities. Differentiators: Longevity claims of more than 30 years in public hiring copy. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Contact center services. Categories: Services: Inbound telemarketing. Categories: Services: Outbound telemarketing. Categories: Services: Customer service / consumer support. Categories: Services: Call center operations. Categories: Name: Sales and lead generation. Categories: Services: Pre-sales. Categories: Services: Database qualification. Categories: Services: Lead generation. Categories: Services: Appointment setting. Categories: Services: Event invitations. Categories: Services: Tele-sales. Categories: Name: Marketing and digital support. Categories: Services: Promotions. Categories: Services: Market research. Categories: Services: Digital marketing. Categories: Services: Online and offline marketing strategies. Categories: Services: Social media community management. Categories: Services: Email marketing. Categories: Name: Operations and consulting. Categories: Services: Contact center setup consulting. Categories: Services: Training for telemarketers and middle management. Categories: Services: Telemarketer recruitment. Categories: Services: Multichannel strategy. Categories: Services: Database maintenance and hygiene. Categories: Services: Interactive in-store marketing platforms. Categories: Services: Mobile applications. Executive Summary: Summary: BALAT is an Argentina-based contact center and BPO provider with a public profile centered on customer experience, sales support, telemarketing, digital strategy, and multichannel service delivery.. Description Long: Llevamos

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Buenos Aires. Centers: Model: HQ. Centers: Country: Argentina. Hiring & Workforce Signals: Open Positions: Title: Vendedor Telefónico – Call Center (Ventas de Seguros). Open Positions: Location: Capital Federal, Capital Federal. Open Positions: Seniority: not specified. Open Positions: Department: Call Center / Ventas. Key Firmographics: Founded Year: 1993. Sectors Display: BPO. Sectors Display: Contact Center. Sectors Display: Customer Experience. Sectors Display: Telemarketing. Sectors Display: Digital Strategy. Headquarters Display: Buenos Aires, Argentina. Employee Count Display: 250 - 999. Pricing & Engagement: Models: Name: Undisclosed custom engagement. Models: Best For: Unknown. Models: Description: Public sources do not disclose standard package pricing or contract structure.. Models: Name: Marketplace hourly-rate band. Models: Best For: Comparative sourcing only. Models: Description: Third-party directories list a public estimate of $50 - $99 per hour.. Models: Name: Project-based / custom BPO engagement. Models: Best For: Organizations seeking tailored outsourced operations. Models: Description: Directory listings suggest custom work for call center and digital strategy projects, but terms are not published.. Summary: No public pricing sheet or contract model was found. Public marketplace listings indicate hourly pricing bands and project-size ranges, but exact commercial terms are not disclosed by the company.. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Multi-channel contact center platform. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public LinkedIn profile identifies him as Commercial Director at BALAT.. Executives: Name: Pablo Gagliardi. Executives: Title: Director Comercial. Executives: Bio: Listed by a public BPO directory as BALAT's Director of Operations.. Executives: Name: Mariano Gonzalez Varcelo. Executives: Title:

Methodology

Balat's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 15 distinct source URLs and retained 19 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for service taxonomy coverage.
• Insufficient public evidence for industry taxonomy coverage.

Contact

Website: https://www.balat.com.ar

Email: info@balat.com.ar

Phone: 54 11 5218-7070

Frequently Asked Questions

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