Businesstrends A Kelly Services Company scorecard

Company Overview

Businesstrends A Kelly Services Company is a BPO company, founded in 1946, with approximately 10,001+ employees. They specialize in Recruitment Process Outsourcing, Recruitment. They serve the E-commerce & Retail industries.

With over 75 years of existence in the recruitment industry, the firm has extended its operations. Kelly’s growth is visible by winning the first international office in Canada and the first European branch in Paris. The organization’s current size is 1,000 to 7,000 employees, and its last reported revenue in 2019 was $5.4 million. The public BPO organization thrives on the principle of connecting viable employees to their dream/right jobs, based on the tenet of providing purposeful jobs for well-equipped people. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: purpose-driven. Voice: professional. Voice: solution-oriented. Voice: human capital focused. Tagline: Strategic human capital solutions. Imagery Style: Corporate workforce and business-services presentation; public sources emphasize staffing, outsourcing, and consulting rather than visual design details.. Client Value Proposition: Summary: BusinessTrends positions itself as a workforce and outsourcing partner that helps clients manage workforce flexibility through tailored human capital solutions.. Value Points: Title: Flexible staffing support. Value Points: Description: Public materials emphasize staffing and workforce solutions designed to fit changing operational needs.. Value Points: Title: Tailored outsourcing solutions. Value Points: Description: The company describes its offerings as fit-to-need outsourcing and human capital solutions.. Value Points: Title: End-to-end workforce support. Value Points: Description: Its service mix includes staffing, payroll, assessment, training, and BPO-related services.. Company Overview: Tagline: Strategic Human Capital Solutions. Highlights: Operating in the Philippines since 1999. Highlights: Part of Kelly Services Inc.. Highlights: Offers workforce management and outsourcing solutions. Highlights: Located in Ortigas Center, Pasig City. Description: BusinessTrends, operating as a Kelly Services company in the Philippines, presents itself as a provider of workforce management and outsourcing solutions. Its public materials describe the company as helping organizations address workforce flexibility needs through tailored human capital solutions and operating in the Philippines since 1999.. Competitive Differentiators: Differentiators: Title: Kelly Services affiliation. Differentiators: Description: Public listings identify BusinessTrends as a Kelly Services company, which may signal access to a global workforce solutions network.. Differentiators: Title: Long operating history. Differentiators: Description: Public sources say the company has operated in the Philippines since 1999.. Differentiators: Title: Broad workforce solution mix. Differentiators: Description: The

Strengths

• Brand Profile: Voice: purpose-driven. Voice: professional. Voice: solution-oriented. Voice: human capital focused. Tagline: Strategic human capital solutions. Imagery Style: Corporate workforce and business-services presentation; public sources emphasize staffing, outsourcing, and consulting rather than visual design details.. (public_web; observed 2026-07-11)
• Client Value Proposition: Summary: BusinessTrends positions itself as a workforce and outsourcing partner that helps clients manage workforce flexibility through tailored human capital solutions.. Value Points: Title: Flexible staffing support. Value Points: Description: Public materials emphasize staffing and workforce solutions designed to fit changing operational needs.. Value Points: Title: Tailored outsourcing solutions. Value Points: Description: The company describes its offerings as fit-to-need outsourcing and human capital solutions.. Value Points: Title: End-to-end workforce support. Value Points: Description: Its service. (public_web; observed 2026-02-23)
• Company Overview: Tagline: Strategic Human Capital Solutions. Highlights: Operating in the Philippines since 1999. Highlights: Part of Kelly Services Inc.. Highlights: Offers workforce management and outsourcing solutions. Highlights: Located in Ortigas Center, Pasig City. Description: BusinessTrends, operating as a Kelly Services company in the Philippines, presents itself as a provider of workforce management and outsourcing solutions. Its public materials describe the company as helping organizations address workforce flexibility needs through tailored human capital solutions and operating in. (public_web; observed 2026-02-23)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-07-11)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-02-23)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 51

• egs: 47.5
• growth: 50
• reputation: 51.9
• ai_readiness: 50
• market_footprint: 52.9
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Businesstrends A Kelly Services Company's structured service taxonomy includes Recruitment Process Outsourcing, Recruitment. Competitive Landscape: Competitors: Name: Kelly Services. Competitors: Evidence: BusinessTrends publicly identifies as a Kelly Services company; Kelly offers global workforce solutions and consulting.. Competitors: Relationship: adjacent. Competitors: Name: Other staffing and outsourcing providers in the Philippines. Competitors: Evidence: BusinessTrends publicly describes itself as a provider of workforce management, outsourcing, staffing, and consulting services.. Competitors: Relationship: direct. Competitors: Name: Employment agencies. Competitors: Evidence: Public directory listings categorize BusinessTrends under employment agencies and staffing solutions.. Competitors: Relationship: direct. Positioning: A Philippines-based workforce management and outsourcing provider operating under a Kelly Services relationship, with public messaging centered on staffing, outsourcing, and human capital consulting.. Market Signals: Operating location publicized in Pasig City, Metro Manila.. Market Signals: Public contact channels include phone and company email.. Market Signals: Public web copy positions the firm around workforce flexibility and tailored workforce solutions.. Market Signals: Third-party directories and profiles consistently place the company in workforce management and staffing categories... Key Firmographics: Founded Year: 1999. Sectors Display: Business Process Outsourcing. Sectors Display: Information Technology. Sectors Display: Banking and Finance. Sectors Display: Engineering. Sectors Display: Real Estate and Property Management. Sectors Display: Scientific & Healthcare. Sectors Display: Professional Support. Headquarters Display: Unit 1603 & 1608 Jollibee Plaza Bldg., F. Ortigas Jr. Avenue, Ortigas Center, Pasig City, Philippines. Employee Count Display: 10-50 employees. Ownership Type Display: Part of Kelly Services Inc.; SFI Human Resources Consultancy, Inc. operates under the trade name BusinessTrends. Reputation & Reviews: Summary: Public review and employer-profile sources indicate generally positive employee ratings, but the available public data is limited and should not be treated as a client-service review benchmark.. Credentials: Detail: Employee rating from 42 reviews on the company profile.. Credentials: Rating: 4.5/5. Credentials: Platform: JobStreet.

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Pasig City. Centers: Country: Philippines. Services & Offerings: Categories: Name: Workforce management. Categories: Services: Permanent placement. Categories: Services: Temporary staffing. Categories: Services: Managed workforce solutions. Categories: Services: Workforce flexibility solutions. Categories: Name: Outsourcing and BPO. Categories: Services: Outsourcing solutions. Categories: Services: BPO service. Categories: Services: Contact center solutions. Categories: Name: Recruitment and staffing. Categories: Services: Direct staff hiring. Categories: Services: Contract staff hiring. Categories: Services: Specialized recruitment. Categories: Services: Management selection. Categories: Name: Human capital support. Categories: Services: Payroll services. Categories: Services: Skills assessment services. Categories: Services: Staff training and certification. Categories: Name: Industry support services. Categories: Services: Administrative solutions. Categories: Services: Technical writing. Categories: Services: Engineering support solutions. Categories: Services: Lab management solutions. Categories: Services: Field services. Categories: Services: Manufacturing and logistics solutions. Financial Health: Overall Health: unknown. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Executive Summary: Summary: BusinessTrends is a Philippines-based workforce management and human capital solutions provider operating under the Kelly Services umbrella. Public sources describe it as serving organizations with staffing, outsourcing, consulting, and related workforce solutions..

Methodology

Businesstrends A Kelly Services Company's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 11 distinct source URLs and retained 12 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Recruitment Process Outsourcing
• Recruitment

Industries Served

• E-commerce & Retail

Contact

Website: https://www.kellyservices.com/

Email: marketing@businesstrendsph.com

Phone: (+63) 2 631 3109

LinkedIn: https://ph.linkedin.com/company/kellyservices

Frequently Asked Questions

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