Hey Lieu scorecard

Company Overview

Hey Lieu is a BPO company headquartered in 12022 Blue Valley Pkwy, 66221, Overland Park, KS, founded in 2024. They serve the Healthcare & Life Sciences, Real Estate, Travel & Hospitality, SaaS & Software industries.

Executive summary

Brand Profile: Voice: modern. Voice: professional. Voice: service-oriented. Voice: scalable. Client Value Proposition: Summary: Hey Lieu positions its value around reducing administrative burden and staffing complexity while giving clients flexible access to virtual support that helps internal teams focus on growth and core operations.. Value Points: Title: Operational focus. Value Points: Description: The service is framed as taking care of details so clients can focus on growth and high-priority work.. Value Points: Title: Cost and staffing efficiency. Value Points: Description: The website claims access to international talent at a fraction of traditional hiring costs and says the company handles payroll, training, and talent management.. Value Points: Title: Flexible support structure. Value Points: Description: Public pages describe full-time, part-time, remote, and on-demand support options.. Company Overview: Tagline: Boost Productivity | Virtual Assistant Services | Hey Lieu. Highlights: Virtual assistant services. Highlights: Executive assistant services. Highlights: Office administrative services. Highlights: Monthly subscription model. Highlights: Remote support for businesses. Highlights: AI-tool-enabled workflow support. Description: Hey Lieu is a United States-based virtual assistant and administrative support provider that offers remote, on-demand assistance for businesses. Public sources describe the company as a modern BPO/VA provider focused on helping businesses scale with virtual, executive, and premium assistants.. Competitive Differentiators: Differentiators: Title: Dedicated assistant model. Differentiators: Description: Public materials emphasize assigning a dedicated full-time team member through a monthly subscription, supporting continuity of service.. Differentiators: Title: Remote and on-demand delivery. Differentiators: Description: The company markets flexible remote support that can be used as needed, including full-time and part-time options.. Differentiators: Title: AI-tool-enabled onboarding and workflow support. Differentiators:

Strengths

• Brand Profile: Voice: modern. Voice: professional. Voice: service-oriented. Voice: scalable. (public_web; observed 2026-08-26)
• Client Portfolio: Clients: Segment: mid-market. Clients: Industry: Real estate / home services. Clients: Client Name: Thrive Homes. Industry Concentration: Logistics. Industry Concentration: Moving and storage. Industry Concentration: Landscaping. Industry Concentration: Marketing agencies. (public_web; observed 2026-08-26)
• Client Value Proposition: Summary: Hey Lieu positions its value around reducing administrative burden and staffing complexity while giving clients flexible access to virtual support that helps internal teams focus on growth and core operations.. Value Points: Title: Operational focus. Value Points: Description: The service is framed as taking care of details so clients can focus on growth and high-priority work.. Value Points: Title: Cost and staffing efficiency. Value Points: Description: The website claims access to international talent at. (public_web; observed 2025-05-28)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2025-04-02)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-01-01)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2025-05-05)

Firmographics

GB100 score

Overall score: 47

• egs: 32.1
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 49
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Client Portfolio: Clients: Segment: mid-market. Clients: Industry: Real estate / home services. Clients: Client Name: Thrive Homes. Industry Concentration: Logistics. Industry Concentration: Moving and storage. Industry Concentration: Landscaping. Industry Concentration: Marketing agencies. Competitive Landscape: Competitors: Name: Virtual assistant agencies. Competitors: Evidence: Public listings describe Hey Lieu as a virtual assistant service provider.. Competitors: Relationship: direct. Competitors: Name: Outsourced staffing providers. Competitors: Evidence: The company is described as a BPO and remote staffing provider in public directories.. Competitors: Relationship: adjacent. Competitors: Name: Specialized back-office service firms. Competitors: Evidence: Public job categories include finance, customer service, dispatch, marketing, and automation support.. Competitors: Relationship: alternative. Positioning: Virtual assistant and BPO-style support provider focused on remote administrative, operational, and specialist support for U.S. businesses.. Market Signals: Public sources indicate a transition from Hey Lieu to Hyre in some directories.. Market Signals: Multiple job posts suggest continued demand for remote support talent across several functions.. Differentiators: Remote-first hiring footprint across multiple geographies.. Differentiators: Role mix extends beyond general virtual assistance into operations, automation, finance, and creative support.. Differentiators: Public directory listings connect the company to U.S.-based business support and. Hiring & Workforce Signals: Open Positions: Title: Financial Administrator. Open Positions: Location: Remote. Open Positions: Seniority: mid. Open Positions: Department: Finance. Open Positions: Title: Video Editor. Open Positions: Location: Remote. Open Positions: Seniority: mid. Open Positions: Department: Marketing / Creative. Open Positions: Title: Project Manager. Open Positions: Location: Remote. Open Positions: Seniority: mid. Open Positions: Department: Operations. Open Positions: Title: Remote Sales Representative. Open Positions: Location: Philippines, Brazil, Mexico. Open Positions: Seniority: mid. Open Positions: Department: Sales. Open Positions: Title: Operations Automation Specialist. Open Positions: Location: Remote. Open Positions: Seniority: mid. Open Positions: Department: Operations /

Geography

The public profile records headquarters as 12022 Blue Valley Pkwy, 66221, Overland Park, KS. Countries listed in the structured record include Mexico, Philippines, United States. Delivery Center Details: Centers: City: Overland Park. Centers: Model: U.S. business presence / administrative base. Centers: Country: United States. Centers: City: Philippines. Centers: Model: remote delivery. Centers: Country: Philippines. Centers: City: Tijuana. Centers: Model: remote delivery. Centers: Country: Mexico. Centers: City: Brazil. Centers: Model: remote delivery. Centers: Country: Brazil. Key Firmographics: Founded Year: 2024. Revenue Display: $1 mil. - $5 mil.. Sectors Display: Virtual Assistant Services. Sectors Display: Remote Staffing. Sectors Display: Business Process Outsourcing. Sectors Display: Administrative Support. Headquarters Display: Overland Park, KS, United States. Employee Count Display: 1-49. Ownership Type Display: Private. Financial Health: Risk Factors: No public revenue, funding, or audited financial disclosures found in the sources reviewed.. Risk Factors: Business profile and review sources describe the company as private, limiting financial visibility.. Overall Health: unknown. Leadership & Executives: Executives: Name: Derek Shaw. Executives: Title: Owner/Founder/CEO. Pricing & Engagement: Models: Name: Monthly subscription. Models: Best For: Clients seeking recurring administrative or operational help. Models: Description: A subscription-based arrangement for dedicated virtual assistant support.. Models: Name: Full-time dedicated assistant. Models: Best For: Clients needing continuity and consistent task ownership. Models: Description: A dedicated full-time team member can be assigned through the subscription model.. Models: Name: Part-time or on-demand support. Models: Best For: Clients with variable workload or limited-scope needs. Models: Description: Flexible support options are referenced on public pages.. Summary: Public sources indicate a monthly subscription model and dedicated full-time team member arrangement, but do not provide published rate cards or contract terms.. Recent News: Articles: Date: 2026-01-01. Articles: Title: Rebrand references from Hey Lieu to Hyre on

Methodology

Hey Lieu's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 90 distinct source URLs and retained 95 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for service taxonomy coverage.

Industries Served

• Healthcare & Life Sciences
• Real Estate
• Travel & Hospitality
• SaaS & Software

Contact

Website: https://heylieu.com/

Frequently Asked Questions

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