Liq scorecard

Company Overview

Liq is a BPO company, founded in 2000, with approximately 10000+ employees. They specialize in Back Office. They serve the E-commerce & Retail industries.

You can count on low-cost solutions from over 20,000 employees with your organization’s goals in mind. Ever since the establishment of the organization, clients can expect coverage for business processes in a professional manner thanks to their powerful focus on leadership . Diversity and social inclusion are some of the highest pillars the organization strives to accommodate while it’s making a difference for your livelihood. Liq focuses on managing the support of clients across the nation of Brazil. Pricing is structured to remain competitive while adapting to specific engagement requirements.

Executive summary

Client Value Proposition: Summary: Liq’s public positioning emphasizes improving customer relationships, productivity, and operational efficiency through integrated BPO and relationship-management services.. Value Points: Title: Customer relationship improvement. Value Points: Description: The company presents itself as helping organizations strengthen customer and client interactions.. Value Points: Title: Operational efficiency. Value Points: Description: Public materials mention tools and processes intended to reduce redundancy and improve productivity.. Value Points: Title: Flexible service coverage. Value Points: Description: Service references span contact center, back office, collections, marketing support, and technology services.. Company Overview: Highlights: Brazil-based BPO and contact center provider. Highlights: Offers CRM-oriented customer relationship solutions. Highlights: Referenced as part of the contact center, IT, and trade marketing space. Description: Liq is a Brazil-based business process outsourcing and customer experience company focused on contact center, CRM, and related operational services.. Competitive Differentiators: Differentiators: Title: Integrated relationship solutions. Differentiators: Description: Public sources characterize Liq as providing integrated relationship solutions rather than only basic call-center services.. Differentiators: Title: Broad delivery footprint. Differentiators: Description: Sources describe operations across multiple Brazilian states and service access in many cities, indicating geographic reach.. Differentiators: Title: Technology-enabled delivery. Differentiators: Description: Public materials reference advanced technology, productivity tools, and cloud infrastructure modernization.. Differentiators: Title: Offshore capability. Differentiators: Description: LinkedIn company information references offshore services in several countries outside Brazil.. Recent News: Articles: Date: 2026-06-03. Articles: Title: Liq listed among top BPO companies in Brazil. Articles: Source: Outsource Accelerator. Articles: Summary: Liq was included in a 2026 ranking of top BPO companies in Brazil.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Executive

Strengths

• Client Value Proposition: Summary: Liq’s public positioning emphasizes improving customer relationships, productivity, and operational efficiency through integrated BPO and relationship-management services.. Value Points: Title: Customer relationship improvement. Value Points: Description: The company presents itself as helping organizations strengthen customer and client interactions.. Value Points: Title: Operational efficiency. Value Points: Description: Public materials mention tools and processes intended to reduce redundancy and improve productivity.. Value Points: Title: Flexible service coverage. Value Points: Description: Service references span contact center, back. (public_web; observed 2026-08-26)
• Company Overview: Highlights: Brazil-based BPO and contact center provider. Highlights: Offers CRM-oriented customer relationship solutions. Highlights: Referenced as part of the contact center, IT, and trade marketing space. Description: Liq is a Brazil-based business process outsourcing and customer experience company focused on contact center, CRM, and related operational services.. (public_web; observed 2026-08-17)
• Competitive Differentiators: Differentiators: Title: Integrated relationship solutions. Differentiators: Description: Public sources characterize Liq as providing integrated relationship solutions rather than only basic call-center services.. Differentiators: Title: Broad delivery footprint. Differentiators: Description: Sources describe operations across multiple Brazilian states and service access in many cities, indicating geographic reach.. Differentiators: Title: Technology-enabled delivery. Differentiators: Description: Public materials reference advanced technology, productivity tools, and cloud infrastructure modernization.. Differentiators: Title: Offshore capability. Differentiators: Description: LinkedIn company information references offshore services in. (public_web; observed 2026-08-17)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-17)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2025-10-14)

Firmographics

GB100 score

Overall score: 47

• egs: 44
• growth: 45.7
• reputation: 47
• ai_readiness: 50
• market_footprint: 48.5
• digital_readiness: 46.9

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Liq's structured service taxonomy includes Back Office. Services & Offerings: Categories: Name: Customer relationship and contact center. Categories: Services: Customer relationship management. Categories: Services: Customer care solutions. Categories: Services: Onshore/offshore contact center support. Categories: Services: Social media relationship handling. Categories: Name: Operations and back office. Categories: Services: Back office support. Categories: Services: End-to-end operational support. Categories: Services: Lifecycle management. Categories: Name: Commercial and retention. Categories: Services: Consumer retention strategies and execution. Categories: Services: Sales channel management. Categories: Services: Trade and live marketing support. Categories: Name: Collections and support. Categories: Services: Debt collection. Categories: Services: Complaint management. Categories: Services: Help-desk operation. Categories: Name: Technology-enabled services. Categories: Services: Application and software development. Categories: Services: Technology services. Categories: Services: Productivity/process improvement support. Competitive Landscape: Competitors: Name: Contax Participações S.A.. Competitors: Evidence: Public company profile describes Liq/ATMA as formerly Liq Participações S.A. and as a contact center/BPO business, indicating overlap with other large BPO/contact center providers.. Competitors: Relationship: direct. Competitors: Name: Atma Participações S.A.. Competitors: Evidence: Public company profiles identify ATMA Participações S.A. as the renamed entity formerly associated with Liq Participações S.A.. Competitors: Relationship: direct. Positioning: Brazil-based contact center / BPO business.. Market Signals: Outsource Accelerator lists Liq among the top BPO companies in Brazil.. Market Signals: Public market profiles indicate the business is/was associated with a contact center BPO model.. Delivery Center Details: Centers: City: São Paulo. Centers: Country: Brazil. Financial Health: Overall Health: unknown. Key Firmographics: Sectors Display: BPO. Sectors Display: Contact center. Sectors Display: CRM/customer relationship management. Sectors Display: Trade marketing. Sectors Display: Information & technology. Headquarters Display: São Paulo, Brazil. Ownership Type Display: Public company reference available; current ownership structure not verified. Reputation & Reviews: Credentials: Detail: A public profile exists, but no verified rating or

Geography

Countries listed in the structured record include -. Monthly Search Volume: 6698. Domain Authority: 68.

Methodology

Liq's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 18 distinct source URLs and retained 14 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.liq.com.br

Email: raphaela.silva@atmasa.com.br

Phone: 95252-8626

LinkedIn: http://www.linkedin.com/company/ability-oficial

Frequently Asked Questions

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