Magic scorecard

Company Overview

Magic is a BPO company.

Executive summary

Brand Profile: Voice: professional. Voice: direct. Voice: helpful. Voice: modern. Tagline: The virtual assistant company for busy professionals. Imagery Style: clean, modern SaaS-style web presentation focused on remote assistance and business productivity. Client Value Proposition: Summary: Magic’s value proposition is flexible, on-demand outsourced support that can help businesses add remote capacity without long-term commitments.. Value Points: Title: Flexible capacity. Value Points: Description: Businesses can engage support as needed rather than through fixed contracts.. Value Points: Title: Team integration. Value Points: Description: The company describes its remote workforce as integrating seamlessly into existing teams.. Value Points: Title: Multiple support functions. Value Points: Description: Public materials point to assistance across administrative, sales, customer service, bookkeeping, and AI-related tasks.. Company Overview: Highlights: Founded in 2015 according to the directory profile.. Highlights: Backed by Y Combinator and Sequoia according to the directory profile.. Highlights: Public-facing materials describe flexible, on-demand outsourcing and virtual assistant support.. Description: Magic is described in public directory and company profile pages as a remote staffing and modern outsourcing service that connects businesses to a flexible remote workforce and on-demand help. It is presented as an as-needed service without contracts or commitments.. Competitive Differentiators: Differentiators: Title: On-demand engagement model. Differentiators: Description: Public materials say the service is available as needed, without contracts or commitments.. Differentiators: Title: Flexible remote workforce. Differentiators: Description: The company emphasizes a remote workforce that integrates into existing teams.. Differentiators: Title: VC-backed credibility. Differentiators: Description: The directory profile states backing by Y Combinator and Sequoia.. Financial Health: Risk Factors: No public financial statements or revenue disclosures were found

Strengths

• Brand Profile: Voice: professional. Voice: direct. Voice: helpful. Voice: modern. Tagline: The virtual assistant company for busy professionals. Imagery Style: clean, modern SaaS-style web presentation focused on remote assistance and business productivity. (public_web; observed 2026-08-22)
• Client Value Proposition: Summary: Magic’s value proposition is flexible, on-demand outsourced support that can help businesses add remote capacity without long-term commitments.. Value Points: Title: Flexible capacity. Value Points: Description: Businesses can engage support as needed rather than through fixed contracts.. Value Points: Title: Team integration. Value Points: Description: The company describes its remote workforce as integrating seamlessly into existing teams.. Value Points: Title: Multiple support functions. Value Points: Description: Public materials point to assistance across administrative, sales,. (public_web; observed 2026-08-25)
• Company Overview: Highlights: Founded in 2015 according to the directory profile.. Highlights: Backed by Y Combinator and Sequoia according to the directory profile.. Highlights: Public-facing materials describe flexible, on-demand outsourcing and virtual assistant support.. Description: Magic is described in public directory and company profile pages as a remote staffing and modern outsourcing service that connects businesses to a flexible remote workforce and on-demand help. It is presented as an as-needed service without contracts or commitments.. (public_web; observed 2026-08-25)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-22)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-25)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-02-20)

Firmographics

GB100 score

Overall score: 47

• egs: 36
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 50
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Competitive Landscape: Competitors: Name: Global BPO Index listing context only. Competitors: Evidence: Public directory positioning places Magic among virtual assistant and BPO service providers, but no direct named competitor set was verified in the available sources.. Competitors: Relationship: alternative. Positioning: On-demand virtual assistant and remote staffing service for business users, offered without long-term contracts or commitments.. Market Signals: Services span administrative assistance, executive assistance, sales support, marketing assistance, customer support, bookkeeping, and AI-enabled services. Market Signals: Public directory and website positioning focus on flexible outsourcing for businesses. Differentiators: As-needed staffing without contracts or commitments. Differentiators: 24/7 access emphasized on the public site. Differentiators: Integrations with Trello, WhatsApp, and Slack. Differentiators: Proprietary Magic Match™ assistant matching system. Delivery Center Details: Centers: City: San Francisco. Centers: Model: remote staffing service. Centers: Country: United States. Centers: City: Wilmington. Centers: Model: HQ. Centers: Country: United States. Pricing & Engagement: Models: Name: As-needed service. Models: Best For: Businesses needing short-notice or variable remote support. Models: Description: Engagement appears to be flexible and on-demand rather than contract-bound.. Summary: Public sources indicate an as-needed model without contracts or commitments, but no public pricing schedule or standardized engagement tiers were verified.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Virtual assistance. Categories: Services: Administrative support. Categories: Services: Executive assistance. Categories: Name: Sales support. Categories: Services: SDR support. Categories: Services: Sales assistance. Categories: Name: Customer support. Categories: Services: Customer service support. Categories: Name: Back-office support. Categories: Services: Bookkeeping. Categories: Name: AI-enabled support. Categories: Services: AI-related support. Executive Summary: Summary: Magic appears to be a San Francisco-based remote staffing and outsourcing provider focused on flexible, on-demand support for businesses, with emphasis on virtual

Geography

Key Firmographics: Founded Year: 2015. Sectors Display: Remote staffing. Sectors Display: Outsourcing. Sectors Display: Virtual assistance. Headquarters Display: San Francisco, California, United States. Ownership Type Display: private. Hiring & Workforce Signals: Workforce Signals: Status: active. Workforce Signals: Founded Year: 2015. Workforce Signals: Employee Count Claimed: 201-500. Reputation & Reviews: Summary: No verified public review platform ratings or credential scores were found in the sources reviewed.. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Magic mobile or web app. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Trello. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: WhatsApp. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Slack. Ai Capabilities: Confidence: confirmed. Ai Capabilities: Product Name: Human-in-the-loop AI services. Proprietary Tech: Confidence: confirmed. Proprietary Tech: Product Name: Magic Match™.

Methodology

Magic's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 9 distinct source URLs and retained 15 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for service taxonomy coverage.
• Insufficient public evidence for industry taxonomy coverage.

Contact

Website: https://magic.gg/

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