Mai scorecard

Company Overview

Mai is a BPO company, founded in 1981, with approximately 100-249 employees. They specialize in Sales & Marketing, Voice Support, Customer Support, Back Office. They serve the E-commerce & Retail industries.

This site uses cookies to improve your experience and help us understand how people use our website. You can manage your preferences or opt out of sharing your information anytime. We use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. However, you can opt out of these cookies by checking "Do Not Share or Sell My Personal Information" and clicking the "Save My Preferences" button. Once you opt out, you can opt in again at any time by unchecking "Do Not Sell or Share My Personal Information" and clicking the "Save My Preferences" button. Powered by Cookieyes logo

Executive summary

Brand Profile: Voice: professional. Voice: solutions-oriented. Voice: B2B. Client Value Proposition: Summary: MAI positions itself as a provider that can reduce operational complexity by combining fulfillment, logistics, customer service, and branded-environment support in one operating model.. Value Points: Title: Single point of contact. Value Points: Description: Public materials say clients can rely on one provider for procurement, warehousing, distribution, and related service tasks.. Value Points: Title: Cost and time efficiency. Value Points: Description: Public materials highlight shorter transit times, lower shipping costs, and time savings from integrated operations.. Value Points: Title: Quality control and delivery oversight. Value Points: Description: The company states it assumes responsibility for quality control and timely delivery of merchandise.. Value Points: Title: Custom client workflows. Value Points: Description: Case-study and summary materials indicate customized solutions for client-specific processes and customer interactions.. Company Overview: Tagline: Fulfillment, logistics, and voice services. Highlights: Offers integrated contact center and fulfillment services. Highlights: Emphasizes custom solutions for B2B and B2C clients. Highlights: Maintains case-study material describing proprietary technology and tailored operations. Description: MAI is a BPO and marketing support services provider that appears to focus on contact center, fulfillment, logistics, and branded environment support services.. Competitive Differentiators: Differentiators: Title: Integrated fulfillment plus contact center. Differentiators: Description: Public materials describe a combined solution that connects warehousing, fulfillment, and customer service workflows.. Differentiators: Title: Custom and tailored operations. Differentiators: Description: The company emphasizes customized solutions and creatively tailored approaches for client-specific needs.. Differentiators: Title: Proprietary technology. Differentiators: Description: Public case-study material states that MAI developed and maintains MARS/MARSWeb proprietary technology.. Differentiators: Title: Central

Strengths

• Brand Profile: Voice: professional. Voice: solutions-oriented. Voice: B2B. (public_web; observed 2024-09-24)
• Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Consumer goods / bedding. Clients: Client Name: Serta. Clients: Segment: Enterprise. Clients: Industry: Manufacturing / home fixtures. Clients: Client Name: Kohler. Clients: Segment: Enterprise. Clients: Industry: Retail / eyewear. Clients: Client Name: Peepers. Clients: Segment: Enterprise. Clients: Industry: Retail / jewelry. Clients: Client Name: Palm Beach Jewelry. Clients: Segment: Enterprise. Clients: Industry: Automotive services. Clients: Client Name: Firestone Complete Auto Care. Clients: Segment: Enterprise. Clients: Industry: Consumer goods / toys.. (public_web; observed 2026-08-24)
• Client Value Proposition: Summary: MAI positions itself as a provider that can reduce operational complexity by combining fulfillment, logistics, customer service, and branded-environment support in one operating model.. Value Points: Title: Single point of contact. Value Points: Description: Public materials say clients can rely on one provider for procurement, warehousing, distribution, and related service tasks.. Value Points: Title: Cost and time efficiency. Value Points: Description: Public materials highlight shorter transit times, lower shipping costs, and time savings from. (public_web; observed 2025-11-03)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2024-09-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2025-11-03)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 50

• egs: 45.7
• growth: 56.5
• reputation: 58.6
• ai_readiness: 50
• market_footprint: 35.1
• digital_readiness: 56.5

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Mai's structured service taxonomy includes Sales & Marketing, Voice Support, Customer Support, Back Office. Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Consumer goods / bedding. Clients: Client Name: Serta. Clients: Segment: Enterprise. Clients: Industry: Manufacturing / home fixtures. Clients: Client Name: Kohler. Clients: Segment: Enterprise. Clients: Industry: Retail / eyewear. Clients: Client Name: Peepers. Clients: Segment: Enterprise. Clients: Industry: Retail / jewelry. Clients: Client Name: Palm Beach Jewelry. Clients: Segment: Enterprise. Clients: Industry: Automotive services. Clients: Client Name: Firestone Complete Auto Care. Clients: Segment: Enterprise. Clients: Industry: Consumer goods / toys. Clients: Client Name: Kaskey Kids. Competitive Landscape: Competitors: Name: Materialogic. Competitors: Evidence: Listed alongside MAI BPO Solutions in a Top 3PL directory context.. Competitors: Relationship: direct. Competitors: Name: DCL Logistics. Competitors: Evidence: Listed alongside MAI BPO Solutions in a Top 3PL directory context.. Competitors: Relationship: direct. Competitors: Name: Amware Logistics. Competitors: Evidence: Listed alongside MAI BPO Solutions in a Top 3PL directory context.. Competitors: Relationship: direct. Competitors: Name: Fulfillment Strategies International. Competitors: Evidence: Listed alongside MAI BPO Solutions in a Top 3PL directory context.. Competitors: Relationship: direct. Positioning: MAI appears to position as a BPO and operations-services provider centered on fulfillment, logistics, voice/contact center, marketing support, and related technology-enabled solutions for B2B and B2C clients.. Market Signals: Public directory and review sources describe MAI as an Illinois-based BPO/3PL-style provider. Market Signals: Public descriptions connect MAI to fulfillment, logistics, voice, and contact center capabilities. Market Signals: A publicly indexed case-study presence suggests vertical solution examples and operational tooling.. Recent News: Articles: Date: 2024-09-24. Articles: Title: LinkedIn post referencing crossdocking, logistics, supply chain, and fulfillment. Articles: Source: LinkedIn. Articles: Summary: A public post references logistics and fulfillment-related services and contact details.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories:

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Elgin. Centers: Model: Onshore. Centers: Country: United States. Centers: Timezone: America/Chicago. Key Firmographics: Founded Year: 1981. Revenue Display: $5M - $20M (third-party listing). Sectors Display: B2B. Sectors Display: B2C. Sectors Display: retail support. Sectors Display: ecommerce fulfillment. Sectors Display: consumer goods. Headquarters Display: Elgin, Illinois (public website/case-study materials); 2550 Northwest Parkway, Elgin, IL 60124 appears in public materials. Employee Count Display: 11-50 employees (third-party listing). Executive Summary: Summary: MAI is a BPO services provider associated with fulfillment, logistics, contact center, and marketing support offerings, with public materials indicating an Illinois-based operation and a long operating history.. Asset Fact Document Summary: Role: case_study_document. Summary: # FIGI’S GIFTS IN GOOD TASTE # Seasonal Customer Service Support **CONTACT CENTER** Founded in 1944 and headquartered in Marshfield, Wisconsin, Figi’s, Inc. is a leading direct marketer of food-related gift items, as well as collectible treasures, personalized merchandise and flowers. The company is dedicated to outstanding customer service and follows its founder John Figi’s golden rule to this day: “Sell good gifts, at good prices with satisfaction guaranteed…no matter what! Follow this rule and customers will come to you.” ## SCENARIO: While Figi’s Gifts in Good Tastes are popular year-round, the company’s business peaks dramatically during the holiday season which presents unique customer service challenges that Figi’s in-house customer service staff cannot meet effectively. Starting in 2008, MAI has provided seasonal customer service support for approximately 60 days to ensure Figi’s is able to process orders efficiently and accurately. ## APPROACH: Working with Figi’s management, MAI created a strategic project plan

Methodology

Mai's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 29 distinct source URLs and retained 40 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Voice Support
• Customer Support
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.mktalt.com

Email: inquiries@mkalt.com

Phone: 800-808-6555

LinkedIn: http://www.linkedin.com/company/marketing-alternatives

Frequently Asked Questions

Comparable BPO providers

• 1 Call Direct
• 100 Ninjas
• 123employee
• 13primes