Mi pa scorecard

Company Overview

Mi pa is a BPO company, founded in 2008, with approximately 1-49 employees. They specialize in Back Office. They serve the E-commerce & Retail industries.

This Business Process Outsourcing (BPO) firm delivers telephone, diary, and scheduling solutions for professionals, so they can focus on profit-making and business-building activities instead of being tied to their phones and email inboxes. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: professional. Voice: supportive. Voice: service-oriented. Client Value Proposition: Summary: Mi PA positions itself as a flexible back-office support option for businesses that need call answering and PA help without adding salaried staff, office space, or long-term commitments.. Value Points: Title: Reduces administrative load. Value Points: Description: Support services are framed around freeing clients from phone and inbox handling so they can focus on business-building tasks.. Value Points: Title: Scales on demand. Value Points: Description: The service is described as suitable for additional ad hoc support rather than fixed headcount.. Value Points: Title: Budget-conscious support. Value Points: Description: Public materials emphasize avoiding the cost burden of salaried staff and office overhead.. Company Overview: Highlights: Founded in 2008.. Highlights: Provides virtual receptionist and PA outsourcing services.. Highlights: Headquartered at Universal Square, Devonshire Street North, Manchester, M12 6JH, United Kingdom.. Highlights: Operates as a private limited company.. Highlights: Listed on Outsource Accelerator as a BPO provider directory profile.. Description: Mi PA (UK) Ltd is a UK-based virtual receptionist, personal assistant, and business support outsourcing provider focused on telephone answering, diary management, scheduling, and administrative support for professionals and businesses.. Competitive Differentiators: Differentiators: Title: Flexible engagement model. Differentiators: Description: Public materials emphasize ad hoc support with no contracts or minimum spend.. Differentiators: Title: Narrow service specialization. Differentiators: Description: The company focuses on receptionist, PA, call answering, diary, and scheduling support rather than broad-scale enterprise outsourcing.. Differentiators: Title: UK-based fulfillment. Differentiators: Description: Public profile states most of the team works from a central fulfillment office and headquarters in Manchester.. Differentiators: Title: Transparent

Strengths

• Brand Profile: Voice: professional. Voice: supportive. Voice: service-oriented. (public_web; observed 2026-08-26)
• Client Value Proposition: Summary: Mi PA positions itself as a flexible back-office support option for businesses that need call answering and PA help without adding salaried staff, office space, or long-term commitments.. Value Points: Title: Reduces administrative load. Value Points: Description: Support services are framed around freeing clients from phone and inbox handling so they can focus on business-building tasks.. Value Points: Title: Scales on demand. Value Points: Description: The service is described as suitable for additional ad. (public_web; observed 2026-08-26)
• Company Overview: Highlights: Founded in 2008.. Highlights: Provides virtual receptionist and PA outsourcing services.. Highlights: Headquartered at Universal Square, Devonshire Street North, Manchester, M12 6JH, United Kingdom.. Highlights: Operates as a private limited company.. Highlights: Listed on Outsource Accelerator as a BPO provider directory profile.. Description: Mi PA (UK) Ltd is a UK-based virtual receptionist, personal assistant, and business support outsourcing provider focused on telephone answering, diary management, scheduling, and administrative support for professionals and businesses.. (public_web; observed 2026-08-26)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 47

• egs: 39.8
• growth: 56.5
• reputation: 49.4
• ai_readiness: 50
• market_footprint: 29.6
• digital_readiness: 53.9

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Mi pa's structured service taxonomy includes Back Office. Competitive Landscape: Competitors: Name: Generic virtual PA and call answering providers. Competitors: Evidence: Public descriptions emphasize virtual PA support, call answering, diary management, research, and business support.. Competitors: Relationship: direct. Competitors: Name: Traditional in-house administrative staffing. Competitors: Evidence: Public messaging contrasts outsourced support with salaried staff and office space.. Competitors: Relationship: alternative. Positioning: Virtual PA and call answering services for businesses needing flexible back-office support.. Market Signals: Founded in 2008.. Market Signals: Operates from Manchester, UK.. Market Signals: Claims 30 to 40 team members in public directory content.. Differentiators: Flexible, no-contract or no-minimum-spend positioning is stated on LinkedIn.. Differentiators: Dedicated phone-answering service Mi Call is publicly advertised.. Differentiators: Service scope includes telephone, diary, scheduling, research, and virtual assistance.. Key Firmographics: Founded Year: 2008. Sectors Display: Outsourcing and offshoring consulting. Sectors Display: Business process outsourcing. Sectors Display: Virtual PA / receptionist services. Headquarters Display: Universal Square, Devonshire Street North, Manchester, M12 6JH, United Kingdom. Employee Count Display: 30 to 40 team members. Ownership Type Display: Private limited company. Pricing & Engagement: Models: Name: Mi Call. Models: Best For: Businesses needing call answering support. Models: Description: Dedicated phone-answering service with a publicly stated starting price.. Models: Name: Mi PA. Models: Best For: Businesses needing flexible administrative and PA support. Models: Description: Virtual PA service with a publicly stated starting price and pricing dependent on client needs.. Summary: Public sources indicate starting prices for some services, but a complete pricing sheet and commercial terms are not publicly verifiable from the available sources.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Call handling. Categories: Services: Telephone answering. Categories: Services: Call answering service. Categories: Services: Message taking. Categories:

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Manchester. Centers: Model: central fulfillment office and headquarters. Centers: Country: United Kingdom. Hiring & Workforce Signals: Workforce Signals: Work Model: most team members work from the central fulfillment office and headquarters in Manchester, UK. Workforce Signals: Team Size Claimed: 30 to 40 team members. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public company profile identifies Emma Mills as the owner and founder of Mi PA.. Executives: Name: Emma Mills. Executives: Title: Owner and Founder. Reputation & Reviews: Summary: Public review pages show customer feedback exists, but the available snippets do not provide a robust, independently verifiable rating summary from a single authoritative source.. Credentials: Detail: Public review page exists for mi-pa.co.uk, but the accessible snippet does not provide a verifiable overall rating in the gathered source.. Credentials: Platform: Trustpilot. Credentials: Detail: Employee review snippets show an overall rating of 5.0 based on 11 reviews on the referenced Indeed pages.. Credentials: Rating: 5.0/5.0. Credentials: Platform: Indeed. Executive Summary: Summary: Mi PA (UK) Ltd is a Manchester-based business process outsourcing provider offering virtual PA, call answering, diary, and administrative support services, with a focus on flexible, ad hoc assistance rather than salaried back-office staffing.. Monthly Search Volume: 4957. Domain Authority: 57.

Methodology

Mi pa's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 12 distinct source URLs and retained 17 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.mi-pa.co.uk

Email: -

Phone: -

LinkedIn: http://www.linkedin.com/company/mi-pa-ltd

Frequently Asked Questions

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