Salesroad scorecard

Company Overview

Salesroad is a BPO company, founded in 2007, with approximately 100-249 employees. They specialize in Sales & Marketing, Finance & Accounting, Outbound Sales, Back Office. They serve the E-commerce & Retail industries.

Just a few years later, the organization was on the INC 5000 list. It now stands out as one of the top business process outsourcing (BPO) solutions in the United States After placing third in the competition, Kreiger used the $500 prize as seed money. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Client Value Proposition: Summary: SalesRoads positions itself as a provider of targeted outbound sales support intended to build pipeline, reach specific accounts, and extend a client’s sales function.. Value Points: Title: Targeted account outreach. Value Points: Description: Uses outbound prospecting to focus on specific accounts instead of broad marketing campaigns.. Value Points: Title: Pipeline support. Value Points: Description: The service offering is framed around lead generation and appointment setting that support pipeline creation.. Value Points: Title: Sales team extension. Value Points: Description: Public messaging describes the service as an outsourced sales development function that acts like an extension of the client team.. Company Overview: Tagline: Sales outsourcing company focused on outsourced sales development teams.. Highlights: Founded in 2007.. Highlights: Described as an outsourcing company specializing in B2B sales, lead generation, appointment setting, and SDR outsourcing.. Highlights: SalesRoads’ site emphasizes 100% outsourced sales development teams tailored to client goals.. Description: SalesRoads is a U.S.-based B2B sales outsourcing firm that provides fit-to-purpose outsourced sales development teams, with an emphasis on lead generation, appointment setting, and SDR support.. Competitive Differentiators: Differentiators: Title: Outsourced SDR division model. Differentiators: Description: Described as an outsourced SDR division that functions as an extension of the client rather than a generic vendor.. Differentiators: Title: Customized outbound sales teams. Differentiators: Description: The company states it builds fit-to-purpose outsourced sales development teams aligned to specific client goals.. Differentiators: Title: Outbound prospecting emphasis. Differentiators: Description: The Outsource Accelerator profile highlights outbound prospecting as a core approach for targeting specific accounts.. Key Firmographics: Founded Year: 2007. Sectors Display: B2B sales outsourcing. Sectors

Strengths

• Client Value Proposition: Summary: SalesRoads positions itself as a provider of targeted outbound sales support intended to build pipeline, reach specific accounts, and extend a client’s sales function.. Value Points: Title: Targeted account outreach. Value Points: Description: Uses outbound prospecting to focus on specific accounts instead of broad marketing campaigns.. Value Points: Title: Pipeline support. Value Points: Description: The service offering is framed around lead generation and appointment setting that support pipeline creation.. Value Points: Title: Sales team. (public_web; observed 2026-05-20)
• Company Overview: Tagline: Sales outsourcing company focused on outsourced sales development teams.. Highlights: Founded in 2007.. Highlights: Described as an outsourcing company specializing in B2B sales, lead generation, appointment setting, and SDR outsourcing.. Highlights: SalesRoads’ site emphasizes 100% outsourced sales development teams tailored to client goals.. Description: SalesRoads is a U.S.-based B2B sales outsourcing firm that provides fit-to-purpose outsourced sales development teams, with an emphasis on lead generation, appointment setting, and SDR support.. (public_web; observed 2026-05-20)
• Competitive Differentiators: Differentiators: Title: Outsourced SDR division model. Differentiators: Description: Described as an outsourced SDR division that functions as an extension of the client rather than a generic vendor.. Differentiators: Title: Customized outbound sales teams. Differentiators: Description: The company states it builds fit-to-purpose outsourced sales development teams aligned to specific client goals.. Differentiators: Title: Outbound prospecting emphasis. Differentiators: Description: The Outsource Accelerator profile highlights outbound prospecting as a core approach for targeting specific accounts.. (public_web; observed 2024-02-22)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website; observed 2026-08-25)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2024-02-22)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-25)

Firmographics

GB100 score

Overall score: 49

• egs: 41
• growth: 56.5
• reputation: 53.8
• ai_readiness: 50
• market_footprint: 34.9
• digital_readiness: 56

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Salesroad's structured service taxonomy includes Sales & Marketing, Finance & Accounting, Outbound Sales, Back Office. Reputation & Reviews: Summary: Public review snippets indicate strong client-facing ratings on SalesRoads’ own site, while employee review sites show mixed-to-positive workplace sentiment. The underlying platform pages do not provide a fully verifiable, stable rating summary from the available public snippets alone.. Credentials: Detail: Company site states client reviews average 4.9/5 stars, with most reviews being 5/5.. Credentials: Rating: 4.9/5 stars. Credentials: Platform: SalesRoads client reviews. Credentials: Detail: Indeed snippet shows an overall employee rating based on 38 reviews.. Credentials: Rating: 4.1/5. Credentials: Platform: Indeed. Credentials: Detail: Glassdoor snippet reports an employee rating of 3.6/5 based on 82 reviews and a 66% recommendation rate.. Credentials: Rating: 3.6/5. Credentials: Platform: Glassdoor. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Lead generation. Categories: Services: Outbound prospecting. Categories: Services: Lead generation support. Categories: Name: Appointment setting. Categories: Services: Qualified appointment scheduling. Categories: Services: Meeting booking support. Categories: Name: Sales development. Categories: Services: Outsourced SDR teams. Categories: Services: B2B sales development support. Executive Summary: Summary: SalesRoads appears to be a U.S.-based B2B sales outsourcing provider centered on outsourced SDR teams, lead generation, and appointment setting, with a client-facing model built around customized outbound sales support.. Service: Finance & Accounting. Description Long: Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical. Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical. Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing

Geography

Countries listed in the structured record include -. Competitive Landscape: Competitors: Name: null. Competitors: Relationship: alternative. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Identified publicly as President of SalesRoads in an Outsource Accelerator podcast episode.. Executives: Name: David Kreiger. Executives: Title: President. Asset Logo: Visibility: public. Asset Favicon: Visibility: public.

Methodology

Salesroad's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 47 distinct source URLs and retained 52 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Finance & Accounting
• Outbound Sales
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://salesroads.com/

Email: info@salesroads.com

Phone: 1-800-836-4033

LinkedIn: http://www.linkedin.com/company/salesroads

Frequently Asked Questions

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