Salmat scorecard

Last updated: 2026-08-26

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Company Overview

Salmat is a BPO company.

- Website - Ecommerce - Gravatar (Link in bio) - AI website builder - Managed hosting - Agency hosting - Enterprise hosting - Site migration - Find a domain - Transfer a domain - Site profiler (WHOIS)

Executive summary

Brand Profile: Voice: service-oriented. Voice: marketing-led. Voice: technology-forward. Client Value Proposition: Summary: Salmat’s public positioning suggests value through combining marketing execution, customer acquisition support, and managed services delivery in one provider relationship.. Value Points: Title: Single-provider scope. Value Points: Description: The company’s public service mix spans digital marketing, print/distribution, and back-office support.. Value Points: Title: Operational support for customer-facing work. Value Points: Description: Public descriptions include customer support, moderation, and communication services that can complement client operations.. Value Points: Title: Regional delivery support. Value Points: Description: The Manila offshoring operation was described as serving Australian and New Zealand clients.. Company Overview: Highlights: Australian marketing services business. Highlights: Managed services and offshore delivery capability. Highlights: Historically served Australian and NZ clients from Manila. Description: Salmat is an Australian marketing services and managed services company historically associated with customer engagement, digital marketing, and offshore delivery support. Public sources also indicate it operated managed services through a Philippines-based business serving Australian and New Zealand clients.. Competitive Differentiators: Differentiators: Title: Blended marketing and managed services model. Differentiators: Description: Public sources show Salmat combining customer acquisition, digital marketing, and operational support services under one provider footprint.. Differentiators: Title: Offshore delivery capability. Differentiators: Description: Salmat opened a Manila operation intended to service Australian and New Zealand clients, indicating a delivery model with offshore support capacity.. Differentiators: Title: Broad service span across customer lifecycle. Differentiators: Description: Listed offerings cover acquisition, retention, communications, print/distribution, and back-office support, which supports multi-stage client engagements.. Competitive Landscape: Competitors: Name: Probe Group. Competitors: Evidence: Probe Group acquired Salmat's contact centre business and

Strengths

  • Brand Profile: Voice: service-oriented. Voice: marketing-led. Voice: technology-forward. (public_web; observed 2026-08-26)
  • Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Woolworths Limited. Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Target Australia. Clients: Segment: Enterprise. Clients: Industry: Telecommunications. Clients: Client Name: Telstra. Clients: Segment: Government. Clients: Industry: Public sector. Clients: Client Name: Government of Australia. Industry Concentration: Retail. Industry Concentration: Telecommunications. Industry Concentration: Public sector. (public_web; observed 2026-08-26)
  • Client Value Proposition: Summary: Salmat’s public positioning suggests value through combining marketing execution, customer acquisition support, and managed services delivery in one provider relationship.. Value Points: Title: Single-provider scope. Value Points: Description: The company’s public service mix spans digital marketing, print/distribution, and back-office support.. Value Points: Title: Operational support for customer-facing work. Value Points: Description: Public descriptions include customer support, moderation, and communication services that can complement client operations.. Value Points: Title: Regional delivery support. Value Points: Description:. (public_web; observed 2026-08-26)

Gaps

  • The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
  • The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
  • The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 47

  • egs: 36
  • growth: 50
  • reputation: 45.5
  • ai_readiness: 50
  • market_footprint: 50
  • digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Woolworths Limited. Clients: Segment: Enterprise. Clients: Industry: Retail. Clients: Client Name: Target Australia. Clients: Segment: Enterprise. Clients: Industry: Telecommunications. Clients: Client Name: Telstra. Clients: Segment: Government. Clients: Industry: Public sector. Clients: Client Name: Government of Australia. Industry Concentration: Retail. Industry Concentration: Telecommunications. Industry Concentration: Public sector. Key Firmographics: Founded Year: 1979. Sectors Display: Marketing services. Sectors Display: Managed services. Sectors Display: Digital marketing. Sectors Display: Customer support. Sectors Display: Back-office services. Headquarters Display: North Sydney, NSW, Australia. Ownership Type Display: Previously publicly listed Australian company. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Digital marketing. Categories: Services: Search marketing. Categories: Services: Paid media campaigns. Categories: Services: SEO marketing strategy. Categories: Services: CRO and user experience. Categories: Services: Email and newsletter campaigns. Categories: Services: Local marketing. Categories: Name: Data and customer acquisition. Categories: Services: Data solutions. Categories: Services: Lead generation. Categories: Services: Customer acquisition. Categories: Services: Customer retention. Categories: Name: Print and distribution. Categories: Services: Letterbox marketing. Categories: Services: Digital catalogs. Categories: Services: Print management. Categories: Services: Catalogue distribution. Categories: Name: Managed services / offshore delivery. Categories: Services: Customer support. Categories: Services: Copywriting. Categories: Services: Online moderation. Categories: Services: Finance and human resources back-office services. Categories: Services: Creative services such as graphic design and animation. Categories: Services: IT services including software development and social media. Categories: Name: Platform and communications tools. Categories: Services: SMS gateway services. Categories: Services: e-commerce marketing platform. Executive Summary: Summary: Salmat appears to be a long-running Australian services provider with roots in marketing services and operational support, including offshore delivery and managed services. Publicly available sources show a legacy

Geography

Delivery Center Details: Centers: City: North Sydney. Centers: Model: headquarters. Centers: Country: Australia. Centers: Timezone: Australia/Sydney. Centers: City: Melbourne. Centers: Model: operating site. Centers: Country: Australia. Centers: Timezone: Australia/Melbourne. Centers: City: Wellington. Centers: Model: operating site. Centers: Country: New Zealand. Centers: Timezone: Pacific/Auckland. Centers: City: Taguig City. Centers: Model: operating site. Centers: Country: Philippines. Centers: Timezone: Asia/Manila. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: MessageNet. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: NetStarter. Tools: Category: AI. Tools: Confidence: confirmed. Tools: Product Name: Natural Language Speech Recognition. Ai Capabilities: Natural Language Speech Recognition. Proprietary Tech: MessageNet. Proprietary Tech: NetStarter. Financial Health: Risk Factors: Historical divestiture of BPO and contact centre assets reduces direct visibility into current operating scale.. Risk Factors: No recent public financial statements were identified in the gathered sources.. Overall Health: unknown. Financial Events: Date: 2018-03-27. Financial Events: Amount: 53000000. Financial Events: Event Type: divestiture. Financial Events: Description: Salmat agreed to sell its contact centre business to Five V Capital for A$53 million.. Financial Events: Date: 2012-08-27. Financial Events: Amount: 375000000. Financial Events: Event Type: divestiture. Financial Events: Description: Salmat sold its business process outsourcing arm to Fujifilm Holdings for A$375 million.. Financial Events: Date: 2019-12-30. Financial Events: Event Type: divestiture. Financial Events: Description: Salmat entered into an agreement to sell MicroSourcing.. Leadership & Executives: Executives: Name: Rebecca Lowde. Executives: Title: CEO. Executives: Name: Peter Mattick. Executives: Title: Founder; Co-Founder; former Chairman and Director. Executives: Name: David Blakers. Executives: Title: Market President and Managing Director - APAC / Executive General Manager,

Methodology

Salmat's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 19 distinct source URLs and retained 19 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

  • Insufficient public evidence for employee coverage.
  • Insufficient public evidence for headquarters coverage.
  • Insufficient public evidence for service taxonomy coverage.
  • Insufficient public evidence for industry taxonomy coverage.

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Contact

Website: http://www.salmat.com.au

Phone: 1565481562

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