Toon City Animation scorecard
Last updated: 2026-08-26
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Toon City is an animation services provider located in a 10,000 sq. feet studio in Manila, Philippines. The company started as a studio primarily to produce animated work for Walt Disney Television Animation in 1993.
Company Overview
Toon City Animation is a BPO company, founded in 1993, with approximately 1-49 employees. They specialize in Human Resources, Finance & Accounting, Recruitment Process Outsourcing, Recruitment.
What started as a single partnership with The Walt Disney Company led to Toon City Animation creating animation for other major studios like HBO, Nickelodeon, and major motion picture studios like Universal and Warner Brothers. Between 300 and 1,000 artists work at Toon City simultaneously, providing animation through 2D hand-drawn digital creation, Flash digital, and Harmony Cut Out. From becoming the leading animation provider for many major entertainment corporations and several Asian anime studios, Toon City expanded to animation subcontracting for businesses. The company creates 3D computer graphics and Flash animations for companies worldwide.
Executive summary
Brand Profile: Voice: creative. Voice: professional. Voice: studio-oriented. Imagery Style: Animation-focused studio branding with hand-made cartoon emphasis.. Client Value Proposition: Summary: Toon City Animation offers production capacity, multiple animation formats, and end-to-end support for animation projects, making it suitable for studios and brands needing outsourced animation production.. Value Points: Title: Broad production scope. Value Points: Description: Public sources describe services spanning pre-production through postproduction.. Value Points: Title: Multiple delivery formats. Value Points: Description: The studio offers 2D hand-drawn, Harmony Cut Out, Adobe Animate, Flash, and 3D work.. Value Points: Title: Experienced team. Value Points: Description: Public sources describe a highly experienced team and hundreds of artists.. Value Points: Title: Suitable for global clients. Value Points: Description: Public materials emphasize delivery for major brands and international producers.. Company Overview: Tagline: Hand Made Cartoons!. Highlights: Founded in 1993. Highlights: Expanded operations to Vancouver in 2023. Highlights: Provides 2D hand-drawn, Harmony Cut Out, and Adobe Animate animation. Highlights: Has served major entertainment brands and producers. Highlights: Positions itself as an Emmy-winning studio. Description: Toon City Animation is a Philippine animation studio founded in 1993 that provides animation production services and has expanded into Vancouver to support pre-production, vis-dev, IP, co-production, and postproduction.. Competitive Differentiators: Differentiators: Title: Long operating history. Differentiators: Description: Public sources state the studio has operated since 1993, giving it more than three decades of production history.. Differentiators: Title: Multi-style animation capability. Differentiators: Description: The studio publicly highlights 2D hand-drawn, Harmony Cut Out, Adobe Animate, Flash, and 3D work.. Differentiators: Title: Global client and partner base. Differentiators: Description: Public sources cite
Strengths
- Brand Profile: Voice: creative. Voice: professional. Voice: studio-oriented. Imagery Style: Animation-focused studio branding with hand-made cartoon emphasis.. (public_web; observed 2026-08-18)
- Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Walt Disney Television Animation. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: TVA. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Universal. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Netflix. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Warner Bros.. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name:. (public_web; observed 2026-02-10)
- Client Value Proposition: Summary: Toon City Animation offers production capacity, multiple animation formats, and end-to-end support for animation projects, making it suitable for studios and brands needing outsourced animation production.. Value Points: Title: Broad production scope. Value Points: Description: Public sources describe services spanning pre-production through postproduction.. Value Points: Title: Multiple delivery formats. Value Points: Description: The studio offers 2D hand-drawn, Harmony Cut Out, Adobe Animate, Flash, and 3D work.. Value Points: Title: Experienced team. Value Points: Description:. (public_web; observed 2026-02-10)
Gaps
- The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-18)
- The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-02-10)
- The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-11)
Firmographics
| Founded | 1993 |
|---|---|
| Employees | 1-49 |
| Revenue | $1 mil. - $5 mil. |
| Ownership | private |
GB100 score
Overall score: 46
- egs: 47.1
- growth: 50
- reputation: 45.5
- ai_readiness: 50
- market_footprint: 31.1
- digital_readiness: 54
Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.
Services and operating scope
Toon City Animation's structured service taxonomy includes Human Resources, Finance & Accounting, Recruitment Process Outsourcing, Recruitment. Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Walt Disney Television Animation. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: TVA. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Universal. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Netflix. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Warner Bros.. Clients: Segment: enterprise. Clients: Industry: Media and entertainment. Clients: Client Name: Xilam. Industry Concentration: Media and entertainment. Industry Concentration: Animation production. Competitive Landscape: Competitors: Name: Toon City Vancouver. Competitors: Evidence: Public materials describe shared creative hubs in Vancouver and Manila under the Toon City brand, indicating an affiliated adjacent operation rather than a separate direct competitor.. Competitors: Relationship: adjacent. Competitors: Name: Other animation subcontracting studios. Competitors: Evidence: Public sources position Toon City as an animation services provider for TV, film, and business animation needs, placing it in a broader outsourcing market for animation production.. Competitors: Relationship: alternative. Positioning: Animation production partner and subcontracting studio serving major entertainment brands, with roots in traditional animation and later expansion into broader production services.. Market Signals: The studio is publicly associated with major entertainment clients.. Market Signals: The company markets itself as an animation services provider rather than a general BPO.. Market Signals: Public footprint suggests a niche creative-services outsourcing model.. Differentiators: Founded in 1993 and originally served Walt Disney Television Animation.. Differentiators: Public site claims Emmy-winning. Recent News: Articles: Date: 2023-08-10. Articles: Title: Toon City expands to Vancouver. Articles: Source: adobo Magazine. Articles: Summary: Coverage announced the Vancouver studio expansion and described broader traditional and digital service capabilities.. Reputation & Reviews: Summary: Public reputation signals are mostly
Geography
Countries listed in the structured record include -. Delivery Center Details: Centers: City: Mandaluyong City. Centers: Country: Philippines. Centers: City: Vancouver. Centers: Country: Canada. Key Firmographics: Founded Year: 1993. Sectors Display: Animation. Sectors Display: Post-production. Sectors Display: Film. Sectors Display: Television. Sectors Display: Entertainment. Headquarters Display: Mandaluyong City, NCR, Philippines. Employee Count Display: Over 350 artists (LinkedIn); between 300 and 1,000 artists simultaneously (Outsource Accelerator). Ownership Type Display: Privately held / Filipino-owned (public coverage). Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public coverage identifies Trevor Bentley as the executive leading Toon City Vancouver’s specialized operations.. Executives: Name: Trevor Bentley. Executives: Title: Veteran animation executive, Toon City Vancouver. Pricing & Engagement: Models: Name: Project-based quote. Models: Best For: Custom animation production engagements. Models: Description: Pricing varies by scope of work and project needs.. Summary: No public rate card or standard pricing model was found. Public sources indicate pricing depends on project scope and that inquiries are handled directly through company contact channels.. Employee & Client Sentiment: Red Flags: Pay and benefits rating is lower than several other review dimensions.. Red Flags: Some reviews mention freelance and per-project payment structures.. Green Flags: Reviews reference supportive colleagues and training.. Green Flags: Public reviews describe a collaborative studio environment.. Sentiment Trend: stable. Sentiment Themes: Theme: Supportive coworkers and training. Sentiment Themes: Sentiment: positive. Sentiment Themes: Key Phrases: super friendly. Sentiment Themes: Key Phrases: super supportive. Sentiment Themes: Key Phrases: free training. Sentiment Themes: Key Phrases: willing to teach. Sentiment Themes: Theme: Compensation and pay consistency. Sentiment Themes: Sentiment: mixed. Sentiment Themes: Key Phrases: pay and benefits 2.8. Sentiment Themes:
Methodology
Toon City Animation's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 10 distinct source URLs and retained 19 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.
Coverage gaps
- Insufficient public evidence for headquarters coverage.
- Insufficient public evidence for industry taxonomy coverage.
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Services
- Human Resources
- Finance & Accounting
- Recruitment Process Outsourcing
- Recruitment
Contact
Website: https://www.tooncityanimation.com
Email: info@tooncityanimation.com
Phone: 02-8-634-1214
LinkedIn: https://www.linkedin.com/company/tooncityanimation/
Frequently Asked Questions
What services does Toon City Animation offer?
Toon City Animation provides Human Resources, Finance & Accounting, Recruitment Process Outsourcing, Recruitment.
How many employees does Toon City Animation have?
Toon City Animation has approximately 1-49 employees.