Uk Cpm Omnicomgroup scorecard

Company Overview

Uk Cpm Omnicomgroup is a BPO company, founded in 1936, with approximately 10000+ employees. They specialize in Finance & Accounting, Customer Support, Back Office.

Located in Thame, Oxfordshire, UK, and founded in 1936, they are a premier advertising, marketing, and media communications service. This BPO company has a customer-centric outlook aimed at inspiring and influencing human behavior. Uniquely situated within the market, “we are the only sales agency in the UK to deliver integrated solutions across field marketing, contact center, and digital.” Through decades of experience and success, CPM UK has Contact Centers located around the globe and offers various languages. Currently, the company employs 34,000 people and generates $11 billion in revenue.

Executive summary

Client Value Proposition: Summary: CPM UK presents value through outsourced sales execution, multi-channel engagement, and brand growth support for clients across several sectors.. Value Points: Title: Profitable sales generation. Value Points: Description: The company describes itself as focused on generating profitable sales for clients.. Value Points: Title: Multi-channel reach. Value Points: Description: It states that it can deliver integrated solutions across face-to-face, phone, and digital channels.. Value Points: Title: Sector experience. Value Points: Description: Public directory material cites experience across FMCG, technology, financial services, utilities, and automotive.. Company Overview: Tagline: Award-winning outsourced sales agency and BPO services provider. Highlights: Founded in 1936. Highlights: Described as an award-winning outsourced sales agency. Highlights: Presented as a BPO services provider. Highlights: Owned by Omnicom Group. Description: CPM UK is presented as an outsourced sales agency and Business Process Outsourcing (BPO) services provider with a long operating history and ownership under Omnicom Group.. Competitive Differentiators: Differentiators: Title: Long operating history. Differentiators: Description: Public sources describe the company as founded in 1936 and note an 80-year-plus track record.. Differentiators: Title: Integrated multi-channel offering. Differentiators: Description: The company is described as delivering integrated solutions across face-to-face, phone, and digital communications.. Differentiators: Title: Omnicom ownership. Differentiators: Description: Public sources state CPM operates under Omnicom Group, giving it access to a larger marketing communications network.. Key Firmographics: Founded Year: 1936. Sectors Display: FMCG. Sectors Display: Technology. Sectors Display: Financial Services. Sectors Display: Utilities. Sectors Display: Automotive. Headquarters Display: Thame, Oxfordshire, UK. Ownership Type Display: Owned by Omnicom Group. Reputation & Reviews: Summary: Public review sources show mixed employee

Strengths

• Client Value Proposition: Summary: CPM UK presents value through outsourced sales execution, multi-channel engagement, and brand growth support for clients across several sectors.. Value Points: Title: Profitable sales generation. Value Points: Description: The company describes itself as focused on generating profitable sales for clients.. Value Points: Title: Multi-channel reach. Value Points: Description: It states that it can deliver integrated solutions across face-to-face, phone, and digital channels.. Value Points: Title: Sector experience. Value Points: Description: Public directory material cites. (public_web; observed 2026-08-24)
• Company Overview: Tagline: Award-winning outsourced sales agency and BPO services provider. Highlights: Founded in 1936. Highlights: Described as an award-winning outsourced sales agency. Highlights: Presented as a BPO services provider. Highlights: Owned by Omnicom Group. Description: CPM UK is presented as an outsourced sales agency and Business Process Outsourcing (BPO) services provider with a long operating history and ownership under Omnicom Group.. (public_web; observed 2026-08-24)
• Competitive Differentiators: Differentiators: Title: Long operating history. Differentiators: Description: Public sources describe the company as founded in 1936 and note an 80-year-plus track record.. Differentiators: Title: Integrated multi-channel offering. Differentiators: Description: The company is described as delivering integrated solutions across face-to-face, phone, and digital communications.. Differentiators: Title: Omnicom ownership. Differentiators: Description: Public sources state CPM operates under Omnicom Group, giving it access to a larger marketing communications network.. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (company_website; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-20)

Firmographics

GB100 score

Overall score: 52

• egs: 51.3
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 60.2
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Uk Cpm Omnicomgroup's structured service taxonomy includes Finance & Accounting, Customer Support, Back Office. Competitive Landscape: Competitors: Name: Omnicom Media Group. Competitors: Evidence: Also part of Omnicom’s UK marketing communications ecosystem, but not a direct BPO competitor.. Competitors: Relationship: adjacent. Competitors: Name: Interpublic Group. Competitors: Evidence: Referenced in Omnicom’s broader corporate competition context, but not a provider-level competitor for CPM UK.. Competitors: Relationship: alternative. Positioning: CPM UK is described in public sources as an award-winning outsourced sales agency and BPO services provider, with a long operating history and ownership under Omnicom Group.. Market Signals: Outsource Accelerator lists CPM UK as a BPO provider and notes public contact channels.. Market Signals: Public filings and company pages indicate UK registration and a London registered office.. Market Signals: Public sources emphasize integrated, multi-channel customer journey solutions and outsourced sales capabilities.. Differentiators: Long operating history dating to 1936.. Differentiators: Public sources describe it as an outsourced sales agency and BPO services provider.. Differentiators: Owned by Omnicom Group, giving it access. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Sales outsourcing. Categories: Services: Outsourced sales. Categories: Services: Field sales. Categories: Services: Integrated sales solutions. Categories: Name: Contact centre. Categories: Services: Phone-based customer communications. Categories: Services: Contact centre services. Categories: Name: Brand experience and communications. Categories: Services: Face-to-face communications. Categories: Services: Digital communications. Categories: Services: Brand experience support. Service: Finance & Accounting. Description Long: Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical.  . Delivery Center Details: Centers: City: Thame. Centers: Country: United Kingdom. Centers: City: London. Centers: Country: United Kingdom. Financial Health: Overall Health: unknown. Executive Summary: Summary: CPM UK is

Geography

Countries listed in the structured record include -. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: inferred. Tools: Product Name: CRM. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: customer care programmes. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: sales merchandising systems. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: auditing systems. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: experiential marketing systems. Asset Logo: Visibility: public. Asset Favicon: Visibility: public.

Methodology

Uk Cpm Omnicomgroup's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 49 distinct source URLs and retained 53 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Finance & Accounting
• Customer Support
• Back Office

Contact

Website: https://www.cpm-int.com

Email: hello@uk.cpm-int.com

Phone: 01844 261777.

LinkedIn: https://www.linkedin.com/company/cpm-international/

Frequently Asked Questions

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