Affinity Solution scorecard

Company Overview

Affinity Solution is a BPO company, founded in 1997, with approximately 50-99 employees. They specialize in Sales & Marketing, Customer Support. They serve the E-commerce & Retail industries.

The over 120 agents have decades of experience and can help support inbound and outbound operations. The organization was established in 1997 with the goal to provide business intelligence and Health IT solutions to companies in need. This approach supports reliable delivery through structured processes and technical expertise.

Executive summary

Brand Profile: Voice: Thai-language service-oriented. Voice: customer-experience focused. Voice: professional. Voice: consultative. Client Value Proposition: Summary: Affinity Solution’s public positioning suggests value in combining customer communications, healthcare-specific workflows, and data/CRM support into one provider relationship.. Value Points: Title: Single-provider support for customer communication. Value Points: Description: Public materials position the company around call center and chat center operations with omnichannel coverage.. Value Points: Title: Healthcare workflow familiarity. Value Points: Description: The company highlights patient adherence, healthcare digital marketing, and healthcare-specific contact center services.. Value Points: Title: Insight-to-action services. Value Points: Description: Market research, customer experience, and database/CRM offerings indicate an analytics-to-execution model.. Company Overview: Tagline: Chat & Call Center and healthcare-oriented business intelligence services.. Highlights: Public website describes more than 10 years in chat and call center services.. Highlights: Public materials reference healthcare, insurance, automotive, banking, government, and IT-related use cases.. Highlights: Services cited across public sources include contact center outsourcing, patient adherence, marketing research, database marketing, CRM campaign, and health IT/healthcare marketing.. Description: Affinity Solution Co., Ltd. appears to be a Bangkok-based provider focused on contact center outsourcing, CRM, data intelligence, healthcare marketing, and market research. Public-facing materials also describe omnichannel call center services and healthcare digital marketing support.. Competitive Differentiators: Differentiators: Title: Healthcare-oriented specialization. Differentiators: Description: Public materials repeatedly emphasize healthcare marketing, patient adherence, nurse contact center, and healthcare CRM capabilities.. Differentiators: Title: Omnichannel contact center emphasis. Differentiators: Description: The company publicly describes omnichannel chat and call center services for customer-facing support operations.. Differentiators: Title: Combination of BPO and data/CRM work. Differentiators: Description: Public descriptions combine contact center

Strengths

• Brand Profile: Voice: Thai-language service-oriented. Voice: customer-experience focused. Voice: professional. Voice: consultative. (public_web; observed 2026-06-10)
• Client Portfolio: Industry Concentration: Healthcare. Industry Concentration: Government. Industry Concentration: Banking. Industry Concentration: Insurance. Industry Concentration: Automotive. (public_web; observed 2026-08-20)
• Client Value Proposition: Summary: Affinity Solution’s public positioning suggests value in combining customer communications, healthcare-specific workflows, and data/CRM support into one provider relationship.. Value Points: Title: Single-provider support for customer communication. Value Points: Description: Public materials position the company around call center and chat center operations with omnichannel coverage.. Value Points: Title: Healthcare workflow familiarity. Value Points: Description: The company highlights patient adherence, healthcare digital marketing, and healthcare-specific contact center services.. Value Points: Title: Insight-to-action services. Value Points:. (public_web; observed 2026-06-10)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-06-10)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-06-13)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-20)

Firmographics

GB100 score

Overall score: 47

• egs: 42.9
• growth: 56.5
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 32.8
• digital_readiness: 55.2

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Affinity Solution's structured service taxonomy includes Sales & Marketing, Customer Support. Client Portfolio: Industry Concentration: Healthcare. Industry Concentration: Government. Industry Concentration: Banking. Industry Concentration: Insurance. Industry Concentration: Automotive. Competitive Landscape: Competitors: Name: Outsourced contact center providers in Thailand. Competitors: Evidence: Public positioning centers on call center, chat center, CRM, and contact center outsourcing services.. Competitors: Relationship: direct. Competitors: Name: Healthcare marketing and patient adherence vendors. Competitors: Evidence: Public materials highlight healthcare digital marketing and patient adherence-related services.. Competitors: Relationship: adjacent. Competitors: Name: CRM and customer experience service providers. Competitors: Evidence: LinkedIn and website descriptions reference CRM, customer experience management, and database intelligence.. Competitors: Relationship: direct. Positioning: Thai BPO/contact-center and healthcare-oriented CRM/marketing services provider with emphasis on omnichannel contact center, healthcare digital marketing, and data/CRM solutions.. Market Signals: Website describes more than 10 years of chat and call center experience.. Market Signals: Public profiles associate the company with Bangkok-based delivery and Thai market focus.. Differentiators: Omnichannel contact center emphasis. Differentiators: Healthcare-oriented service mix. Differentiators: Data intelligence and CRM positioning. Employee & Client Sentiment: Green Flags: Public-facing materials emphasize long operating experience and service breadth.. Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Contact center services. Categories: Services: Contact center outsourcing. Categories: Services: Chat center service. Categories: Services: Call center service. Categories: Services: Omnichannel customer communication. Categories: Services: Inbound and outbound customer support. Categories: Name: Healthcare and patient programs. Categories: Services: Patient adherence program. Categories: Services: Patient journey study/consulting. Categories: Services: Healthcare digital marketing. Categories: Services: Healthcare CRM services. Categories: Services: Nurse contact center. Categories: Name: Research and analytics. Categories: Services: Marketing research. Categories: Services: Consumer insight research. Categories: Services: Customer experience management. Categories: Services: Customer satisfaction measurement (CSAT/CES/NPS educational content). Categories: Name: CRM and database services. Categories: Services: CRM

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Bangkok. Centers: Model: onshore. Centers: Country: Thailand. Centers: Timezone: Asia/Bangkok. Centers: Languages: Thai. Hiring & Workforce Signals: Workforce Signals: Notes: Public sources reference expert teams and job listings, but no verifiable current open roles or headcount were found.. Workforce Signals: Talent Functions: Contact center. Workforce Signals: Talent Functions: CRM. Workforce Signals: Talent Functions: Healthcare marketing. Workforce Signals: Talent Functions: Database management. Workforce Signals: Talent Functions: Business intelligence. Key Firmographics: Sectors Display: Healthcare. Sectors Display: Insurance. Sectors Display: Automotive. Sectors Display: Banking. Sectors Display: Government. Sectors Display: IT. Headquarters Display: Bangkok, Thailand. Executive Summary: Summary: Affinity Solution is a Thailand-based BPO and business-intelligence-oriented services provider with public emphasis on contact center outsourcing, healthcare-related programs, CRM, and data/market research work. Public sources consistently place the company in Bangkok and position it around customer communication, healthcare marketing, and database/CRM solutions.. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: inferred. Tools: Product Name: Omnichannel Service / Call Center platform. Description Long: \[vc\_row section=”yes” background=”primary” img=”3643″ parallax=”horizontal” parallax\_bg\_width=”120″ bg\_fade=”black\_50″ parallax\_speed=”normal” overlay=”black\_70″ section\_overlay=”rgba(0,0,0,0.15)”\]\[vc\_column animate=”afc” width=”1/1″\]\[vc\_column\_text\] \[/vc\_column\_text\]\[/vc\_column\]\[/vc\_row\]\[vc\_row\]\[vc\_column animate=”afl” animate\_delay=”0.2″ width=”1/2″\]\[vc\_column\_text\] \[/vc\_column\_text\]\[/vc\_column\]\[vc\_column animate=”afr” animate\_delay=”0.4″ width=”1/2″\]\[vc\_column\_text\]บริษัท แอ๊ฟฟินีตี้ โซลูชั่นจำกัด ก่อตั้งปี 2547 เป็นบริษัทที่ให้บริการด้าน CRM, Contact Center Outsourcing รวมถึงการวิจัยตลาดและบริหารจัดการในเรื่องฐานข้อมูลอย่างครบวงจร เพื่อให้การดำเนินการของธุรกิจในปัจจุบันเข้าใจถึงการบริหารจัดการด้านลูกค้าสัมพันธ์ รวมถึงการเก็บรวบรวมและสำรวจตลาด การวิเคราะห์และจัดกลุ่มข้อมูล การพัฒนาโปรแกรมบริการความสัมพันธ์ลูกค้า และจัดตั้ง Contact Center และการบริหารจัดการเพื่อในเกิดมาตรฐานการบริการและลูกค้าประทับใจในการบริการที่ได้รับจาก Contact Center ทีมงานหลักจะเป็นการรวมตัวของบุคลากรและผู้เชี่ยวชาญที่มีประสบการณ์กว่า 10 ปี ในธุรกิจ Contact Center รวมถึงที่ปรึกษาในด้าน CRM Solution ทั้งในและต่างประเทศ\[/vc\_column\_text\]\[/vc\_column\]\[/vc\_row\]\[vc\_row\]\[vc\_column width=”1/1″\]\[vc\_column\_text\]\[/vc\_column\_text\]\[/vc\_column\]\[/vc\_row\]\[vc\_row\]\[vc\_column animate=”afb” animate\_delay=”0.2″ width=”1/2″\]\[vc\_column\_text\] **Professionalism is our competitive advantage** We focus on professionalism. Our goal is to be a seamless extension of your enterprise by providing knowledgeable, experienced, and professional teams to serve client needs.\[/vc\_column\_text\]\[/vc\_column\]\[vc\_column animate=”afb” animate\_delay=”0.2″ width=”1/2″\]\[vc\_column\_text\] **Dynamic and Fas Moving**. Financial Health: Risk Factors: No

Methodology

Affinity Solution's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 14 distinct source URLs and retained 25 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Customer Support

Industries Served

• E-commerce & Retail

Contact

Website: https://www.affinity.co.th

Email: info@affinity.co.th

Phone: 02-026-1456

LinkedIn: http://www.linkedin.com/company/affinity-solution-co-ltd

Frequently Asked Questions

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