Amaro Group scorecard

Company Overview

Amaro Group is a BPO company, founded in 1999, with approximately 100-249 employees. They specialize in Customer Support. They serve the E-commerce & Retail industries.

They also offer specific training for various action plans to help their clients reach their maximum potential. Today, this BPO delivers their clients (such as vehicle distributors and vehicle importers) more options than other traditional call-center structures. They accomplish this by using personalized strategies with specific approach techniques, cutting-edge technologies, and communication channels. These solutions position Amaro as a result-oriented partner to their clients and delivers the development of customized projects for each instance. Over the past twenty years, Amaro has developed customized systems and a network database for information management. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: Professional. Voice: Service-oriented. Voice: Technology-focused. Tagline: Especialistas no atendimento ao ramo automotivo. Imagery Style: Corporate/service-oriented public presentation. Client Value Proposition: Summary: Amaro Group’s public materials indicate value in improving customer relationship operations, satisfaction measurement, and process quality through contact-center style services and CRM-oriented support.. Value Points: Title: Customer satisfaction support. Value Points: Description: The company publicly highlights satisfaction research for dealer and customer processes.. Value Points: Title: Operational relationship management. Value Points: Description: Its stated CRM and multi-channel relationship approach suggests support for structured customer interaction programs.. Value Points: Title: Process improvement. Value Points: Description: Process auditing and technology/tool development imply an operational efficiency angle.. Company Overview: Tagline: Contact center. Highlights: Specialists in automotive-sector service. Highlights: Offers customer satisfaction research. Highlights: Public contact details list São Paulo, SP. Description: Grupo Amaro is a São Paulo-based contact center company whose website says it was created in 1999 to address a need in the automotive market through dealership satisfaction research.. Competitive Differentiators: Differentiators: Title: Automotive-market origin. Differentiators: Description: The company states it was created to solve a need in the automotive market, especially dealership satisfaction research.. Differentiators: Title: Multi-channel relationship focus. Differentiators: Description: Public LinkedIn copy describes integrating consumer relationship management across different simultaneous and immediate communication channels.. Differentiators: Title: CRM plus tooling capability. Differentiators: Description: Public service descriptions include CRM management, process auditing, professional training, tool development, and technology.. Competitive Landscape: Competitors: Name: Outsource Accelerator directory peers. Competitors: Evidence: Listed as a call center and CRM management company in an outsourcing directory.. Competitors: Relationship: adjacent. Positioning: Contact center

Strengths

• Brand Profile: Voice: Professional. Voice: Service-oriented. Voice: Technology-focused. Tagline: Especialistas no atendimento ao ramo automotivo. Imagery Style: Corporate/service-oriented public presentation. (public_web; observed 2024-11-28)
• Client Portfolio: Industry Concentration: Automotive. Industry Concentration: Commercial dealerships. (public_web; observed 2024-10-21)
• Client Value Proposition: Summary: Amaro Group’s public materials indicate value in improving customer relationship operations, satisfaction measurement, and process quality through contact-center style services and CRM-oriented support.. Value Points: Title: Customer satisfaction support. Value Points: Description: The company publicly highlights satisfaction research for dealer and customer processes.. Value Points: Title: Operational relationship management. Value Points: Description: Its stated CRM and multi-channel relationship approach suggests support for structured customer interaction programs.. Value Points: Title: Process improvement. Value Points: Description:. (public_web; observed 2024-02-29)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2024-11-28)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-20)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2024-10-21)

Firmographics

GB100 score

Overall score: 48

• egs: 43
• growth: 56.5
• reputation: 51.9
• ai_readiness: 50
• market_footprint: 33.1
• digital_readiness: 56

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Amaro Group's structured service taxonomy includes Customer Support. Client Portfolio: Industry Concentration: Automotive. Industry Concentration: Commercial dealerships. Delivery Center Details: Centers: City: São Paulo. Centers: Model: Contact center / CRM services. Centers: Country: Brazil. Centers: Timezone: America/Sao_Paulo. Key Firmographics: Founded Year: 1999. Sectors Display: Contact center. Sectors Display: CRM. Sectors Display: Automotive services. Sectors Display: Customer satisfaction research. Headquarters Display: Rua Líbero Badaró, 471 – 7º Andar, Centro, São Paulo – SP, CEP 01009-000. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Customer relationship management. Categories: Services: Gestão de CRM. Categories: Name: Process and quality operations. Categories: Services: Auditoria de processo. Categories: Name: Training and capability building. Categories: Services: Capacitação de profissionais. Categories: Name: Technology and tooling. Categories: Services: Desenvolvimento de ferramentas. Categories: Services: Tecnologia. Categories: Name: Market and satisfaction research. Categories: Services: Pesquisa de satisfação. Executive Summary: Summary: Amaro Group appears to be a Brazilian contact center and CRM services provider founded in 1999, focused on customer relationship operations and satisfaction research, with a public headquarters address in São Paulo.. Financial Health: Risk Factors: No public financial statements or funding/transaction disclosures were verified from the provided sources.. Overall Health: unknown. Hiring & Workforce Signals: Workforce Signals: Career Page Present: false. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: CRM management. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Contact center operations. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Process auditing. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Training and development tools. Asset Logo: Visibility: public. Description Long: A página que você solicitou não foi encontrada. Tente refinar sua pesquisa, ou use a navegação acima para localizar a postagem..

Geography

Countries listed in the structured record include -.

Methodology

Amaro Group's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 12 distinct source URLs and retained 19 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Customer Support

Industries Served

• E-commerce & Retail

Contact

Website: https://www.amaro.com.br

Email: comercial@amaro.com.br

Phone: 55 11 3511-3700

LinkedIn: http://www.linkedin.com/company/amaro-contact-center-do-brasil

Frequently Asked Questions

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