Anomaly Squared BPO scorecard

Company Overview

Anomaly Squared BPO is a BPO company, founded in 2011, with approximately 250-499 employees. They specialize in Sales & Marketing, Recruitment. They serve the E-commerce & Retail industries.

In fact, Anomaly Squared operates as Trusted Service of the Leads Council and has awards showcasing their dedication to their clients. These honors include Best New Partner in 2014, the Silver Winner for Best Mortgage Call Center in 2015, and the Gold Winner for Best Insurance Call Center in 2017. Over the last decade, they’ve emerged as an innovative leader in the Business Process Outsourcing (BPO) industry. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: innovative. Voice: customer-service-oriented. Voice: customizable. Imagery Style: corporate contact-center branding with emphasis on domestic, hometown-feel service positioning. Client Value Proposition: Summary: Anomaly Squared positions itself as a contact center partner that helps clients route and qualify leads quickly, support sales teams, and deliver customer contact coverage through dedicated agents and flexible outsourcing options.. Value Points: Title: Speed to lead. Value Points: Description: Claims rapid response to leads, with average contact in under a minute.. Value Points: Title: Sales enablement. Value Points: Description: Frames its services as supporting sales staff with lead management and inbound call distribution.. Value Points: Title: Flexible service delivery. Value Points: Description: Offers domestic remote and partnered offshore options for broader coverage.. Value Points: Title: Dedicated account support. Value Points: Description: Uses dedicated agents and teams per client to improve consistency and familiarity.. Company Overview: Tagline: Contact center services provider. Highlights: Headquartered in Greensboro, North Carolina. Highlights: Operates multiple domestic call centers and remote teams. Highlights: Describes itself as an award-winning call center outsourcing company. Highlights: Positions its model around dedicated agents, cloud-based technology, and flexible pricing. Description: Anomaly Squared is a private BPO/contact center services company that focuses on lead qualification, sales lead management, pre-screening, inbound and outbound calling, and related customer contact services.. Competitive Differentiators: Differentiators: Title: Domestic multi-location delivery. Differentiators: Description: Public materials say the company operates multiple domestic call centers and multiple U.S.-based locations.. Differentiators: Title: Dedicated agent model. Differentiators: Description: The company states it uses dedicated agents and teams for each client to improve knowledge and preparation.. Differentiators: Title:

Strengths

• Brand Profile: Voice: innovative. Voice: customer-service-oriented. Voice: customizable. Imagery Style: corporate contact-center branding with emphasis on domestic, hometown-feel service positioning. (public_web; observed 2026-08-26)
• Client Value Proposition: Summary: Anomaly Squared positions itself as a contact center partner that helps clients route and qualify leads quickly, support sales teams, and deliver customer contact coverage through dedicated agents and flexible outsourcing options.. Value Points: Title: Speed to lead. Value Points: Description: Claims rapid response to leads, with average contact in under a minute.. Value Points: Title: Sales enablement. Value Points: Description: Frames its services as supporting sales staff with lead management and inbound call. (public_web; observed 2026-08-25)
• Company Overview: Tagline: Contact center services provider. Highlights: Headquartered in Greensboro, North Carolina. Highlights: Operates multiple domestic call centers and remote teams. Highlights: Describes itself as an award-winning call center outsourcing company. Highlights: Positions its model around dedicated agents, cloud-based technology, and flexible pricing. Description: Anomaly Squared is a private BPO/contact center services company that focuses on lead qualification, sales lead management, pre-screening, inbound and outbound calling, and related customer contact services.. (public_web; observed 2025-08-05)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2025-08-05)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-02-19)

Firmographics

GB100 score

Overall score: 48

• egs: 39.7
• growth: 56.5
• reputation: 49.9
• ai_readiness: 50
• market_footprint: 34.4
• digital_readiness: 55.1

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Anomaly Squared BPO's structured service taxonomy includes Sales & Marketing, Recruitment. Competitive Landscape: Competitors: Name: general domestic call center outsourcers. Competitors: Evidence: public materials describe the company as an award-winning U.S.-based call center outsourcing provider with multiple domestic locations. Competitors: Relationship: direct. Competitors: Name: clinical trial patient recruitment vendors. Competitors: Evidence: public materials mention patient recruitment for clinical trials as a service area. Competitors: Relationship: adjacent. Competitors: Name: sales lead generation firms. Competitors: Evidence: public materials emphasize lead qualification and sales lead management. Competitors: Relationship: alternative. Positioning: customer contact center BPO focused on inbound and outbound calling, lead qualification, sales lead management, and pre-screening services. Market Signals: public website positions the company as more than a call center and highlights inbound/outbound coverage. Market Signals: public materials mention several hundred representatives and on-site plus remote staffing. Market Signals: public directory data indicates a small-to-mid sized provider profile with U.S. locations. Differentiators: domestic call centers. Differentiators: multiple U.S. based locations. Differentiators: seamless customizable outsourcing process. Key Firmographics: Founded Year: 2011. Revenue Display: Null public verified revenue; one third-party directory estimates $50M-$100M, but this is not company-verified. Sectors Display: BPO. Sectors Display: Contact center services. Sectors Display: Lead generation. Sectors Display: Customer service outsourcing. Headquarters Display: Greensboro, North Carolina, United States. Employee Count Display: Several hundred representatives. Ownership Type Display: Private. Pricing & Engagement: Models: Name: Performance-based flexible pricing. Models: Best For: Clients seeking variable-cost contact center outsourcing. Models: Description: Third-party directory coverage describes the company as using a flexible pricing model tied to client needs and budgets.. Summary: Public sources indicate a flexible, performance-based pricing approach, but no public rate card, contract minimums, or formal engagement terms were verified.. Reputation & Reviews: Summary: Public review activity exists on employer-review platforms, but these are

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Greensboro. Centers: Model: domestic call center. Centers: Country: United States. Centers: City: Wichita. Centers: Model: domestic call center. Centers: Country: United States. Leadership & Executives: Executives: Bio: Public profile materials state responsibility for overall strategy and direction, business relations, BPO strategy, and training program development across contact center verticals.. Executives: Name: Rob Bayer. Executives: Title: President. Services & Offerings: Categories: Name: Lead generation and sales support. Categories: Services: Lead qualification. Categories: Services: Sales lead management. Categories: Services: Live transfers to sales staff. Categories: Services: Inbound call handling. Categories: Name: Customer contact center services. Categories: Services: Inbound calling. Categories: Services: Outbound calling. Categories: Services: Customer service outsourcing. Categories: Services: Concierge services. Categories: Name: Operational support. Categories: Services: Pre-screening services. Categories: Services: Account-dedicated agents. Categories: Services: Dedicated teams. Categories: Name: Specialized outreach. Categories: Services: Patient recruitment for clinical trials. Categories: Services: Surveys. Executive Summary: Summary: Anomaly Squared is a Greensboro-based contact center/BPO provider serving businesses with lead generation, lead qualification, customer service, inbound and outbound calling, and related outsourcing support. Public sources indicate it operates domestic call centers, uses remote representatives, and markets a flexible, performance-based service model.. Description Long: We are an innovative leader in the Customer Contact Center Services Industry. More than just a Call Center, our business focuses on lead qualification, sales lead management, and pre-screening services. We are headquartered in Greensboro, NC and currently employ several hundred representatives working both on-site and remotely, partnering with our clients in strategically growing their business by outsourcing call center services. Meet Anomaly Headphones are our contact

Methodology

Anomaly Squared BPO's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 30 distinct source URLs and retained 32 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Recruitment

Industries Served

• E-commerce & Retail

Contact

Website: https://www.anomalysquared.com

Email: hello@anomalysquared.com

Phone: 866-519-1550

LinkedIn: http://www.linkedin.com/company/anomaly-squared

Frequently Asked Questions

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