Azendo Co scorecard

Company Overview

Azendo Co is a BPO company. They specialize in Customer Support, Recruitment.

> Our offshore staffing services > > How we helped a leading FinTech company build a world-class Customer Service team in Chiang Mai > > Meet our Azendo dream team > Our offshore staffing services > > How we helped a leading FinTech company build a world-class Customer Service team in Chiang Mai > > Meet our Azendo dream team

Executive summary

Brand Profile: Voice: professional. Voice: growth-oriented. Voice: service-led. Imagery Style: Not publicly verifiable from the gathered sources.. Client Value Proposition: Summary: Azendo positions its value around helping clients scale with dedicated offshore staff in Thailand while handling the operational burden of recruitment, onboarding, training, and team management.. Value Points: Title: Scaling support. Value Points: Description: Aims to help businesses grow teams without relying on traditional local hiring models.. Value Points: Title: Operational lift. Value Points: Description: Handles staffing operations such as screening, onboarding, coaching, and skill development.. Value Points: Title: Dedicated team structure. Value Points: Description: Offers full-time staff integrated into the client’s organization rather than ad hoc project staffing.. Value Points: Title: Broader than cost reduction. Value Points: Description: States that the service is designed to meet modern business needs beyond lower labor cost alone.. Company Overview: Tagline: Your trusted outsourcing partner. Highlights: Positions itself as a 360° offshore staffing service. Highlights: Offers dedicated full-time teams in Thailand. Highlights: Emphasizes managed staffing over simple recruitment. Highlights: States a focus on modern business needs beyond cost reduction. Description: Azendo presents itself as a 360° offshore staffing and outsourcing provider focused on building full-time dedicated teams in Thailand, with emphasis on end-to-end support across hiring, onboarding, training, coaching, and knowledge transfer.. Competitive Differentiators: Differentiators: Title: Managed 360° staffing model. Differentiators: Description: Azendo emphasizes a full-service model that covers screening through training and knowledge transfer, rather than only placement.. Differentiators: Title: Dedicated teams in Thailand. Differentiators: Description: The company frames its offering around full-time dedicated staff operating as part of the client's

Strengths

• Brand Profile: Voice: professional. Voice: growth-oriented. Voice: service-led. Imagery Style: Not publicly verifiable from the gathered sources.. (public_web; observed 2026-08-26)
• Client Value Proposition: Summary: Azendo positions its value around helping clients scale with dedicated offshore staff in Thailand while handling the operational burden of recruitment, onboarding, training, and team management.. Value Points: Title: Scaling support. Value Points: Description: Aims to help businesses grow teams without relying on traditional local hiring models.. Value Points: Title: Operational lift. Value Points: Description: Handles staffing operations such as screening, onboarding, coaching, and skill development.. Value Points: Title: Dedicated team structure. Value Points:. (public_web; observed 2026-08-26)
• Company Overview: Tagline: Your trusted outsourcing partner. Highlights: Positions itself as a 360° offshore staffing service. Highlights: Offers dedicated full-time teams in Thailand. Highlights: Emphasizes managed staffing over simple recruitment. Highlights: States a focus on modern business needs beyond cost reduction. Description: Azendo presents itself as a 360° offshore staffing and outsourcing provider focused on building full-time dedicated teams in Thailand, with emphasis on end-to-end support across hiring, onboarding, training, coaching, and knowledge transfer.. (public_web; observed 2026-08-26)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 47

• egs: 36
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 50
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Azendo Co's structured service taxonomy includes Customer Support, Recruitment. Competitive Landscape: Competitors: Name: Outsourcing and offshoring consultancies. Competitors: Evidence: Public profiles describe Azendo as an outsourcing/offshoring and offshore staffing provider.. Competitors: Relationship: direct. Competitors: Name: Recruitment outsourcing and staff augmentation firms. Competitors: Evidence: Public profiles list recruitment outsourcing, staff outsourcing, and staff augmentation among specialties.. Competitors: Relationship: direct. Competitors: Name: BPO providers offering customer service and web development teams. Competitors: Evidence: Azendo publicly states service coverage across customer service, web development, and marketing.. Competitors: Relationship: direct. Positioning: Thailand-based offshore staffing and outsourcing partner focused on dedicated full-time teams, with emphasis on technical and digital roles.. Market Signals: Small-to-mid scale operator in BPO/offshoring directories.. Market Signals: Multiple public sources place headquarters in Chiang Mai with Bangkok presence.. Market Signals: Publicly described as a Thai BOI company and previously known as VSI Group.. Differentiators: Danish leadership and Thai HQ structure are publicly stated.. Differentiators: Model emphasizes full-time dedicated offshore employees rather than short-term. Pricing & Engagement: Models: Name: Dedicated offshore staffing. Models: Best For: Organizations seeking ongoing team extension rather than one-off project work. Models: Description: Full-time staff embedded into a client team with Azendo handling recruiting and operational support.. Summary: No public pricing sheet or rate card was verified from primary sources. Public secondary listings describe Azendo as offering a 360-degree staffing solution, but do not provide confirmed engagement pricing details.. Recent News: Articles: Date: 2026-07-09. Articles: Title: A Chiang Mai-Based Outsourcing Firm with a Difference with Mikkel Schmidt of Azendo. Articles: Source: Outsource Accelerator Podcast. Articles: Summary: Discusses Azendo’s positioning as a deliberately small, higher-end staffing firm with teams in Chiang Mai and Bangkok and a focus on dedicated offshore teams.. Articles: Date: 2026-05-20. Articles: Title: Azendo company profile

Geography

Delivery Center Details: Centers: City: Chiang Mai. Centers: Model: HQ. Centers: Country: Thailand. Centers: City: Bangkok. Centers: Model: office. Centers: Country: Thailand. Centers: City: Not publicly specified. Centers: Model: office. Centers: Country: Philippines. Hiring & Workforce Signals: Open Positions: Title: Technical Lead. Open Positions: Location: Not publicly specified. Open Positions: Seniority: Lead. Open Positions: Department: Development. Key Firmographics: Founded Year: 2010. Revenue Display: Unknown / Non-Applicable. Sectors Display: Staffing. Sectors Display: Recruitment. Sectors Display: Subcontracting. Sectors Display: Offshore staffing. Sectors Display: Outsourcing. Headquarters Display: Chiang Mai, Thailand. Employee Count Display: 1 to 50 employees. Ownership Type Display: Private. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public sources identify Mikkel Schmidt as the CEO and founder of Azendo.. Executives: Name: Mikkel Schmidt. Executives: Title: CEO and founder. Reputation & Reviews: Summary: Public employee-review sources show a small review volume and mixed feedback, with both positive comments about learning opportunities and negative comments about salaries and management style. No verified third-party client-rating platform was found in the gathered sources.. Credentials: Detail: 10 total reviews; public snippets mention both positive and negative employee experiences.. Credentials: Rating: 49% would recommend to a friend. Credentials: Platform: Glassdoor. Employee & Client Sentiment: Red Flags: Review excerpts indicate pay and holiday concerns.. Red Flags: Public review volume is limited.. Sentiment Trend: stable. Sentiment Themes: Theme: Compensation concerns. Sentiment Themes: Sentiment: negative. Sentiment Themes: Key Phrases: Low salaries for both locals and foreigners. Sentiment Themes: Theme: Work-life balance / time off. Sentiment Themes: Sentiment: negative. Sentiment Themes: Key Phrases: Not a lot of holiday. Sentiment

Methodology

Azendo Co's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 31 distinct source URLs and retained 37 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Customer Support
• Recruitment

Contact

Website: https://www.azendo.co

Frequently Asked Questions

Comparable BPO providers

• 1 Call Direct
• 100 Ninjas
• 123employee
• 13primes