Cpm Australia scorecard

Company Overview

Cpm Australia is a BPO company, founded in 1994, with approximately 1000-4999 employees. They specialize in CX Design & Analytics, Sales & Marketing, Content Moderation, Finance & Accounting, Customer Support, Back Office. They serve the E-commerce & Retail industries.

As part of the Omnicom Group, CPM Australia operates as growing organization that competes with other Australian retail and marketing firms. With a revenue of about $566 million, CPM Australia believes that growing sales requires first growing people and brands. With an employee base listed between 1001-5000, CPM Australia operates as organization dedicated to assisting clients in making actual sales through engaging conversations and customer interactions. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: clear. Voice: customer-centric. Voice: sales-focused. Voice: solution-oriented. Imagery Style: Public site snippets emphasize customer experience, sales, and contact-centre services; no verifiable visual style details were publicly accessible from the gathered sources.. Client Portfolio: Clients: Segment: enterprise. Clients: Industry: finance, telco, consumer electronics, automotive, utilities, FMCG, insurance, cloud-storage. Clients: Client Name: leading blue-chip Australian and international brands. Industry Concentration: retail marketing and sales support. Client Value Proposition: Summary: CPM Australia positions itself as a partner that helps brands reach customers through outsourced sales, contact centre, and retail marketing capabilities, with an integrated model intended to support acquisition, service, and in-store influence.. Value Points: Title: Customer acquisition support. Value Points: Description: The company emphasizes direct sales and contact centre services designed to help clients acquire and serve customers.. Value Points: Title: Retail execution capability. Value Points: Description: Retail merchandising, assisted selling, mystery shopping, and local area marketing are part of the offer for brands needing in-store execution.. Value Points: Title: Single-provider integration. Value Points: Description: CPM highlights a connected service model spanning field, contact centre, talent acquisition, and training.. Company Overview: Tagline: Outsourced sales and retail marketing. Highlights: Operates under a group structure with CPM and Retail Safari brands. Highlights: Offers integrated field, contact centre, talent acquisition, and training solutions. Highlights: Positions itself as part of CPM International. Description: CPM Australia presents itself as a sales and retail marketing provider offering integrated field, contact centre, talent acquisition, and training solutions for both B2B and B2C clients.. Competitive Differentiators: Differentiators: Title: Integrated B2B and B2C delivery. Differentiators: Description: CPM Australia

Strengths

• Brand Profile: Voice: clear. Voice: customer-centric. Voice: sales-focused. Voice: solution-oriented. Imagery Style: Public site snippets emphasize customer experience, sales, and contact-centre services; no verifiable visual style details were publicly accessible from the gathered sources.. (public_web; observed 2026-08-24)
• Client Portfolio: Clients: Segment: enterprise. Clients: Industry: finance, telco, consumer electronics, automotive, utilities, FMCG, insurance, cloud-storage. Clients: Client Name: leading blue-chip Australian and international brands. Industry Concentration: retail marketing and sales support. (public_web; observed 2017-09-07)
• Client Value Proposition: Summary: CPM Australia positions itself as a partner that helps brands reach customers through outsourced sales, contact centre, and retail marketing capabilities, with an integrated model intended to support acquisition, service, and in-store influence.. Value Points: Title: Customer acquisition support. Value Points: Description: The company emphasizes direct sales and contact centre services designed to help clients acquire and serve customers.. Value Points: Title: Retail execution capability. Value Points: Description: Retail merchandising, assisted selling, mystery shopping,. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 51

• egs: 44.4
• growth: 56.5
• reputation: 52.8
• ai_readiness: 50
• market_footprint: 44.8
• digital_readiness: 56.2

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Cpm Australia's structured service taxonomy includes CX Design & Analytics, Sales & Marketing, Content Moderation, Finance & Accounting, Customer Support, Back Office. Competitive Landscape: Competitors: Name: Retail marketing and merchandising agencies. Competitors: Evidence: CPM’s own public materials say it operates alongside Retail Safari and offers retail marketing, merchandising, assisted selling, and mystery shopping services.. Competitors: Relationship: adjacent. Competitors: Name: Contact centre outsourcing providers. Competitors: Evidence: CPM publicly describes an Australian contact centre offering inbound and outbound sales, customer service, and customer support.. Competitors: Relationship: direct. Competitors: Name: Outsourced sales enablement firms. Competitors: Evidence: CPM states its purpose is to win customers and sell products for clients through direct sales and sales-support solutions.. Competitors: Relationship: direct. Positioning: CPM Australia is positioned as a customer acquisition and sales-focused BPO/services provider with integrated field, contact centre, talent acquisition, training, and retail marketing capabilities across B2B and B2C use cases.. Market Signals: Public-facing messaging centers on selling more products and winning more customers. Market Signals: Service scope extends across retail, technology, utilities, financial services, travel, FMCG, consumer electronics,. Key Firmographics: Sectors Display: Retail. Sectors Display: Technology. Sectors Display: Utilities. Sectors Display: Financial services. Sectors Display: Travel and leisure. Sectors Display: Health and beauty. Sectors Display: Education. Sectors Display: FMCG. Sectors Display: Consumer electronics. Sectors Display: Telecommunications. Sectors Display: Business consulting. Sectors Display: Digital advertising. Headquarters Display: Wantirna South, Victoria, Australia. Ownership Type Display: Member of CPM International; group structure including CPM and Retail Safari. Leadership & Executives: Executives: Name: Paul Crummy. Executives: Title: Contact for Melbourne services. Executives: Name: Nabs Awad. Executives: Title: Contact for Sydney services. Employee & Client Sentiment: Red Flags: Reviews mention concerns about management communication and support.. Red Flags: Reviews mention limited career progression and pay/compensation changes.. Green Flags: Employees describe colleagues as friendly and the team environment as helpful.. Green Flags:

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Wantirna South. Centers: Model: office. Centers: Country: Australia. Centers: City: Sydney. Centers: Model: office. Centers: Country: Australia. Hiring & Workforce Signals: Open Positions: Title: Business Development Manager. Open Positions: Location: Wantirna South, VIC, Australia. Open Positions: Seniority: Mid-level. Open Positions: Department: Sales. Services & Offerings: Categories: Name: Field sales. Categories: Services: Direct sales. Categories: Services: Field sales. Categories: Services: Field support. Categories: Name: Contact centre. Categories: Services: Contact center. Categories: Services: Customer service. Categories: Services: Customer support. Categories: Services: Customer care. Categories: Name: Talent and training. Categories: Services: Talent acquisition. Categories: Services: Training solutions. Categories: Name: Retail marketing. Categories: Services: Retail merchandising. Categories: Services: Assisted selling. Categories: Services: Retail activation. Categories: Services: Mystery shopping. Categories: Services: Local area marketing. Categories: Name: Digital and analytics. Categories: Services: Creative services. Categories: Services: Digital solutions. Categories: Services: Insights and analytics. Categories: Services: Virtual product advisors. Categories: Services: Digital shelf analytics. Financial Health: Overall Health: unknown. Executive Summary: Summary: CPM Australia is an Australia-based outsourced sales and retail marketing company that serves both B2B and B2C customers with field sales, contact centre, talent acquisition, and training solutions.. Asset Logo: Visibility: public. Service: Sales & Marketing. Service: Content Moderation. Service: Finance & Accounting. Service: Back Office. Service: Customer Support.

Methodology

Cpm Australia's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 27 distinct source URLs and retained 23 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• CX Design & Analytics
• Sales & Marketing
• Content Moderation
• Finance & Accounting
• Customer Support
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.cpm-aus.com.au

Email: paul.crummy@cpm-aus.com.au

Phone: 61 3 9211 2300

LinkedIn: http://www.linkedin.com/company/cpm-australia

Frequently Asked Questions

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