Dsg Customer Experience Group scorecard

Company Overview

Dsg Customer Experience Group is a BPO company, founded in 1998, with approximately 201-500 employees. They specialize in Sales & Marketing, Technical Support, Customer Support, Recruitment Process Outsourcing, Recruitment. They serve the E-commerce & Retail industries.

Serving some of the largest global premier consumer-facing corporate brands - 27 years, 100+ clients, 1,000+ specialists. With a track record spanning 27 years, we remain the leading On-Demand Digital Customer Experience partner serving some of the largest global premier consumer-facing corporate brands. CXG's skills, experience, and industry expertise offers comprehensive on-demand, fully outsourced, digital solutions that focus on:

Executive summary

Brand Profile: Voice: customer-centric. Voice: integrated. Voice: experience-led. Voice: technology-enabled. Tagline: South Africa's most trusted on-demand CX partner. Imagery Style: Public-facing messaging emphasizes modern, digital, and service-oriented CX operations rather than detailed visual system disclosures.. Client Value Proposition: Summary: CXG positions itself as a managed CX partner for brands that need consistent, omnichannel customer service supported by people, technology, AI, and insight.. Value Points: Title: Consistent customer experience. Value Points: Description: The public narrative emphasizes consistent experiences across channels.. Value Points: Title: Managed delivery. Value Points: Description: CXG presents itself as a fully managed service partner rather than a standalone software vendor.. Value Points: Title: Integrated digital support. Value Points: Description: Public materials reference digital solutions alongside contact-centre delivery.. Company Overview: Tagline: South Africa's most trusted on-demand CX partner.. Highlights: Positions itself around people, technology, AI, and insight.. Highlights: Describes an integrated 24/7/365 customer and digital experience delivery model.. Highlights: Referenced as part of DSG's broader specialist business group.. Description: CXG (Customer Experience Group), a DSG company, presents itself as an on-demand customer experience, BPO, and digital experience provider serving consumer-facing brands in South Africa and beyond.. Competitive Differentiators: Differentiators: Title: On-demand 24/7/365 delivery. Differentiators: Description: Public materials emphasize always-on customer and digital experience support.. Differentiators: Title: Integrated CX and digital services. Differentiators: Description: CXG is positioned as combining customer experience, digital experience, and technology-enabled delivery.. Differentiators: Title: Brand-aligned service model. Differentiators: Description: Sources describe the service as fully integrated and aligned to the brand being served.. Differentiators: Title: Broad sector relevance. Differentiators: Description: Messaging references consumer-facing brands across multiple

Strengths

• Brand Profile: Voice: customer-centric. Voice: integrated. Voice: experience-led. Voice: technology-enabled. Tagline: South Africa's most trusted on-demand CX partner. Imagery Style: Public-facing messaging emphasizes modern, digital, and service-oriented CX operations rather than detailed visual system disclosures.. (public_web; observed 2026-08-20)
• Client Value Proposition: Summary: CXG positions itself as a managed CX partner for brands that need consistent, omnichannel customer service supported by people, technology, AI, and insight.. Value Points: Title: Consistent customer experience. Value Points: Description: The public narrative emphasizes consistent experiences across channels.. Value Points: Title: Managed delivery. Value Points: Description: CXG presents itself as a fully managed service partner rather than a standalone software vendor.. Value Points: Title: Integrated digital support. Value Points: Description: Public materials. (public_web; observed 2026-07-23)
• Company Overview: Tagline: South Africa's most trusted on-demand CX partner.. Highlights: Positions itself around people, technology, AI, and insight.. Highlights: Describes an integrated 24/7/365 customer and digital experience delivery model.. Highlights: Referenced as part of DSG's broader specialist business group.. Description: CXG (Customer Experience Group), a DSG company, presents itself as an on-demand customer experience, BPO, and digital experience provider serving consumer-facing brands in South Africa and beyond.. (public_web; observed 2026-07-29)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-20)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-07-29)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-07-23)

Firmographics

GB100 score

Overall score: 47

• egs: 42.3
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 37.4
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Dsg Customer Experience Group's structured service taxonomy includes Sales & Marketing, Technical Support, Customer Support, Recruitment Process Outsourcing, Recruitment. Competitive Landscape: Competitors: Name: Teleperformance South Africa. Competitors: Relationship: direct. Competitors: Name: Merchants. Competitors: Relationship: direct. Competitors: Name: WNS South Africa. Competitors: Relationship: direct. Competitors: Name: iSON Xperiences. Competitors: Relationship: direct. Positioning: On-demand BPO and customer experience provider serving consumer-facing brands with integrated 24/7/365 CX and digital experience services.. Market Signals: Public materials claim service to 50+ consumer-facing brands.. Market Signals: Public materials describe a multi-business DSG structure with CXG as the CX delivery arm.. Differentiators: On-demand CX positioning. Differentiators: Integrated 24/7/365 customer and digital experience services. Differentiators: South African delivery footprint with Johannesburg and Cape Town sites. Key Firmographics: Founded Year: 1998. Sectors Display: consumer-facing brands. Sectors Display: retail. Sectors Display: telecoms. Sectors Display: financial services. Sectors Display: QSR. Sectors Display: entertainment. Headquarters Display: Parkhurst, Johannesburg, South Africa. Ownership Type Display: DSG company / part of Digital Solutions Group. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Contact centre operations. Categories: Services: voice customer support. Categories: Services: customer service centre delivery. Categories: Services: 24/7/365 support coverage. Categories: Name: Omnichannel customer experience. Categories: Services: digital customer engagement. Categories: Services: integrated customer journeys. Categories: Services: consistent cross-channel service delivery. Categories: Name: BPO / BpaaS. Categories: Services: business process outsourcing. Categories: Services: business process as a service. Categories: Services: managed customer experience delivery. Categories: Name: Technology-enabled CX. Categories: Services: AI-enabled experience support. Categories: Services: platform-supported contact centre services. Categories: Services: digital experience solutions. Executive Summary: Summary: CXG is a South African customer experience and BPO provider within DSG, focused on integrated customer and digital experience services for consumer-facing brands. Public sources describe it as an on-demand, omnichannel provider with 24/7/365 service positioning and a multi-sector

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Johannesburg. Centers: Model: On-demand BPO and contact centre operations. Centers: Country: South Africa. Centers: City: Cape Town. Centers: Model: On-demand BPO and contact centre operations. Centers: Country: South Africa. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Bio: Public LinkedIn text associates this profile with Customer Experience Group (CXG) and describes CX strategy, omnichannel experience, and digital solutions work.. Executives: Name: Yaron Assabi. Executives: Title: LinkedIn profile associated with CXG / DSG. Executives: Bio: Outsource Accelerator lists Brandon Meszaros as CEO in connection with DSG.. Executives: Name: Brandon Meszaros. Executives: Title: CEO. Recent News: Articles: Date: 2024-08-12. Articles: Title: DSG and Nando's Win at 2024 Customer Experience Africa Awards. Articles: Source: mediaupdate. Articles: Summary: DSG announced an award win with Nando's in the Transformation category at the 2024 Customer Experience Africa Awards.. Reputation & Reviews: Summary: Publicly available review-platform style evidence was not located in the gathered sources. Some external listings and company materials reference scale, longevity, and awards, but no independently verified ratings were available in the provided source set.. Credentials: Detail: DSG and Nando's were reported as winners in the Transformation category in 2024.. Credentials: Platform: Customer Experience Africa Awards. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: inferred. Tools: Product Name: QContact UCaaS platform. Asset Logo: Visibility: public. Coverage Hours: 24/7. Compliance: GDPR Attestation. Service: Technical Support. Service: Sales & Marketing. Service: Recruitment. Service: Customer Support. Description Long: Serving some of the largest global premier consumer-facing corporate brands - 27 years, 100+ clients, 1,000+ specialists. With a track record spanning

Methodology

Dsg Customer Experience Group's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 37 distinct source URLs and retained 50 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.

Services

• Sales & Marketing
• Technical Support
• Customer Support
• Recruitment Process Outsourcing
• Recruitment

Industries Served

• E-commerce & Retail

Contact

Website: http://www.cxg.co.za

Email: support@dsg.co.za

Phone: 27 11 759 7000

LinkedIn: https://www.linkedin.com/company/digital-solutions-group/

Frequently Asked Questions

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