Harte Hanks scorecard

Company Overview

Harte Hanks is a BPO company.

Executive summary

Brand Profile: Voice: measurable results. Voice: customer-focused. Voice: global. Voice: enterprise-oriented. Tagline: The Customer Company. Imagery Style: Corporate, global-business imagery focused on growth and industry breadth.. Client Value Proposition: Summary: Harte Hanks positions itself as a partner that helps clients better understand, attract, and engage customers through connected strategy, analytics, and execution.. Value Points: Title: Better customer understanding. Value Points: Description: Uses CX strategy and analytics to improve customer insight.. Value Points: Title: Actionable execution. Value Points: Description: Combines insights with program execution rather than advisory-only support.. Value Points: Title: Integrated customer engagement. Value Points: Description: Supports customer care, fulfillment, logistics, and revenue-related operations in a single operating model.. Company Overview: Tagline: The Customer Company. Highlights: Founded in 1923.. Highlights: Public company listed as NASDAQ:HHS.. Highlights: Describes itself as a leading global customer experience company.. Highlights: Highlights integrated solutions across Customer Care, Fulfillment & Logistics, and Revenue Solutions.. Description: Harte Hanks is a global customer experience company that provides CX strategy, data-driven analytics, actionable insights, and program execution to help clients understand, attract, and engage customers.. Competitive Differentiators: Differentiators: Title: Integrated CX delivery model. Differentiators: Description: Public filings emphasize a combined offering of CX strategy, analytics, insights, and execution across customer care, fulfillment, logistics, and revenue solutions.. Differentiators: Title: Long operating history. Differentiators: Description: The company states a legacy spanning more than 100 years, with founding in 1923.. Differentiators: Title: Global footprint. Differentiators: Description: Investor materials describe the company as a global customer experience provider with international operations.. Differentiators: Title: Vertical expertise and proprietary platforms. Differentiators: Description: SEC disclosures cite

Strengths

• Brand Profile: Voice: measurable results. Voice: customer-focused. Voice: global. Voice: enterprise-oriented. Tagline: The Customer Company. Imagery Style: Corporate, global-business imagery focused on growth and industry breadth.. (public_web; observed 2026-08-21)
• Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Financial Services. Clients: Client Name: Bank of America. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: GlaxoSmithKline. Clients: Segment: enterprise. Clients: Industry: Consumer Goods. Clients: Client Name: Unilever. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: Pfizer. Clients: Segment: enterprise. Clients: Industry: Media/Entertainment. Clients: Client Name: HBO Max. Clients: Segment: enterprise. Clients: Industry: Automotive. Clients: Client Name: Volvo. Clients: Segment: enterprise. Clients: Industry: Automotive. Clients: Client Name: Ford.. (public_web; observed 2026-08-25)
• Client Value Proposition: Summary: Harte Hanks positions itself as a partner that helps clients better understand, attract, and engage customers through connected strategy, analytics, and execution.. Value Points: Title: Better customer understanding. Value Points: Description: Uses CX strategy and analytics to improve customer insight.. Value Points: Title: Actionable execution. Value Points: Description: Combines insights with program execution rather than advisory-only support.. Value Points: Title: Integrated customer engagement. Value Points: Description: Supports customer care, fulfillment, logistics, and revenue-related operations. (public_web; observed 2026-08-25)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-21)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-25)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-04-15)

Firmographics

GB100 score

Overall score: 47

• egs: 36
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 50
• digital_readiness: 52.6

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Financial Services. Clients: Client Name: Bank of America. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: GlaxoSmithKline. Clients: Segment: enterprise. Clients: Industry: Consumer Goods. Clients: Client Name: Unilever. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: Pfizer. Clients: Segment: enterprise. Clients: Industry: Media/Entertainment. Clients: Client Name: HBO Max. Clients: Segment: enterprise. Clients: Industry: Automotive. Clients: Client Name: Volvo. Clients: Segment: enterprise. Clients: Industry: Automotive. Clients: Client Name: Ford. Clients: Segment: enterprise. Clients: Industry: Transportation/Logistics. Clients: Client Name: FedEx. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: Blue Cross/Blue Shield. Clients: Segment: enterprise. Clients: Industry: Technology/Consumer Electronics. Clients: Client Name: Sony. Clients: Segment: enterprise. Clients: Industry: Appliances/Consumer Goods. Clients: Client Name: Midea. Clients: Segment: enterprise. Clients: Industry: Technology. Clients: Client Name: IBM. Clients: Segment: enterprise. Clients: Industry: Healthcare. Clients: Client Name: Abbott. Clients: Segment: enterprise. Clients: Industry: Technology. Clients: Client Name: Samsung. Industry. Competitive Landscape: Competitors: Name: Concentrix. Competitors: Evidence: Direct customer experience and customer care services overlap.. Competitors: Relationship: direct. Competitors: Name: Teleperformance. Competitors: Evidence: Direct CX and customer operations overlap.. Competitors: Relationship: direct. Competitors: Name: TaskUs. Competitors: Evidence: Direct customer support and CX delivery overlap.. Competitors: Relationship: direct. Competitors: Name: Sitel Group. Competitors: Evidence: Direct customer care overlap.. Competitors: Relationship: direct. Competitors: Name: Genpact. Competitors: Evidence: Broader customer operations and back-office services overlap.. Competitors: Relationship: adjacent. Competitors: Name: Accenture. Competitors: Evidence: Alternative for customer experience and operations transformation work.. Competitors: Relationship: alternative. Positioning: A global customer experience company delivering integrated solutions across customer care, fulfillment and logistics, and revenue solutions with vertical expertise and proprietary platforms.. Market Signals: Client mix spans large multinational enterprises, SMBs, and government organizations.. Market

Geography

Delivery Center Details: Centers: City: Chelmsford. Centers: Country: United States. Centers: City: St. Petersburg. Centers: Country: United States. Centers: City: Kansas City. Centers: Country: United States. Centers: City: East Bridgewater. Centers: Country: United States. Centers: City: Hasselt. Centers: Country: Belgium. Centers: City: Manila. Centers: Country: Philippines. Centers: City: Iasi. Centers: Country: Romania. Centers: City: Valencia. Centers: Country: Spain. Centers: City: London. Centers: Country: United Kingdom. Key Firmographics: Founded Year: 1923. Revenue Display: 2025 full-year revenue: $159.6 million. Sectors Display: Customer experience. Sectors Display: Business process outsourcing. Sectors Display: Customer care. Sectors Display: Fulfillment and logistics. Sectors Display: Revenue operations. Headquarters Display: Chelmsford, Massachusetts, United States. Ownership Type Display: Public company. Employee & Client Sentiment: Green Flags: Public policy states commitment to ethical employment practices and ESG standards.. Green Flags: Public policy states the company follows ethical practices in U.S. and international locations.. Sentiment Trend: unknown. Employee Satisfaction: unknown. Asset Fact Document Signal: Role: investor_financial_document. Statement: these ethical practices are being followed, both in the US and in our international locations.. Asset Fact Document Summary: Role: investor_financial_document. Summary: ## https://hartehanks.com/ ## HARTE HANKS **HARTE HANKS ETHICAL TRADING POLICY** **Last Updated: April 16, 2024** --- ## WHO WE ARE Harte Hanks, as a socially responsible business, understands that our clients and shareholders have a right to expect: • Products we source/ use in our business are produced under working conditions that are ethical, hygienic, and safe. • All companies involved in the Harte Hanks supply chain, from direct suppliers and subcontractors, are treated with full consideration to their basic human rights. •

Methodology

Harte Hanks's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 34 distinct source URLs and retained 44 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for employee coverage.
• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for service taxonomy coverage.
• Insufficient public evidence for industry taxonomy coverage.

Contact

Website: https://jobs.joinhartehanks.com/

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