Metrixlab Macromill Group Co scorecard

Company Overview

Metrixlab Macromill Group Co is a BPO company, founded in 1999, with approximately 1,001-5,000 employees. They serve the E-commerce & Retail industries.

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Executive summary

Client Value Proposition: Summary: MetrixLab positions its value around helping clients make smarter data-driven decisions through consumer insights, marketing analytics, and research solutions that support product innovation, brand engagement, and customer value.. Value Points: Title: Faster decisions. Value Points: Description: Uses technology and data integration to deliver insights at speed.. Value Points: Title: Smarter brand and product strategy. Value Points: Description: Supports product innovation, brand engagement, and campaign decisions.. Value Points: Title: Flexible solution mix. Value Points: Description: Offers solution suites that can adapt to different budgets, timelines, and business needs.. Company Overview: Highlights: Global market research and insights provider. Highlights: Part of the Macromill Group. Highlights: Focuses on consumer insights and marketing analytics. Highlights: Supports product innovation, brand engagement, and customer value. Description: MetrixLab is a global market research and insights company within the Macromill Group, focused on consumer insights, marketing analytics, and digital research solutions.. Competitive Differentiators: Differentiators: Title: Global digital research approach. Differentiators: Description: Described as a global digital research agency that uses technology and multiple data sources to produce insights at scale and speed.. Differentiators: Title: Integrated data sources. Differentiators: Description: Combines online surveys, social media, and enterprise systems to generate consumer insights and marketing analytics.. Differentiators: Title: Broad solution breadth. Differentiators: Description: Offers a range of research and optimization services spanning brand, advertising, media, packaging, website usability, and e-commerce.. Differentiators: Title: Scale and international footprint. Differentiators: Description: Described as operating across multiple regions and more than fifty countries in merger-era company information.. Key Firmographics: Founded Year: 1999. Sectors Display: Consumer insights. Sectors Display: Market research.

Strengths

• Client Value Proposition: Summary: MetrixLab positions its value around helping clients make smarter data-driven decisions through consumer insights, marketing analytics, and research solutions that support product innovation, brand engagement, and customer value.. Value Points: Title: Faster decisions. Value Points: Description: Uses technology and data integration to deliver insights at speed.. Value Points: Title: Smarter brand and product strategy. Value Points: Description: Supports product innovation, brand engagement, and campaign decisions.. Value Points: Title: Flexible solution mix. Value Points: Description:. (public_web; observed 2026-08-24)
• Company Overview: Highlights: Global market research and insights provider. Highlights: Part of the Macromill Group. Highlights: Focuses on consumer insights and marketing analytics. Highlights: Supports product innovation, brand engagement, and customer value. Description: MetrixLab is a global market research and insights company within the Macromill Group, focused on consumer insights, marketing analytics, and digital research solutions.. (public_web; observed 2026-08-24)
• Competitive Differentiators: Differentiators: Title: Global digital research approach. Differentiators: Description: Described as a global digital research agency that uses technology and multiple data sources to produce insights at scale and speed.. Differentiators: Title: Integrated data sources. Differentiators: Description: Combines online surveys, social media, and enterprise systems to generate consumer insights and marketing analytics.. Differentiators: Title: Broad solution breadth. Differentiators: Description: Offers a range of research and optimization services spanning brand, advertising, media, packaging, website usability, and e-commerce... (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 52

• egs: 43.8
• growth: 56.5
• reputation: 53.8
• ai_readiness: 50
• market_footprint: 45
• digital_readiness: 63

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Research solutions. Categories: Services: Advertising research. Categories: Services: Brand image tracking. Categories: Services: Consumer market research. Categories: Services: Consumer attitude and usage research. Categories: Services: Media research. Categories: Name: Digital testing and optimization. Categories: Services: Creative testing. Categories: Services: Campaign evaluation. Categories: Services: Digital ad testing. Categories: Services: Website usability testing. Categories: Services: Packaging optimization. Categories: Services: E-commerce optimization. Categories: Name: Consumer insights and analytics. Categories: Services: Consumer insights. Categories: Services: Marketing analytics. Categories: Services: Data integration across multiple sources. Executive Summary: Summary: MetrixLab is a consumer insights and marketing analytics provider associated with Macromill Group, offering research and analytics services to help brands make data-driven decisions.. Competitive Landscape: Competitors: Name: Toluna. Competitors: Evidence: Macromill announced a share-transfer agreement involving MetrixLab and Toluna, indicating close category overlap.. Competitors: Relationship: direct. Competitors: Name: Kantar. Competitors: Evidence: Public competitor lists for MetrixLab include The Kantar Group.. Competitors: Relationship: direct. Competitors: Name: Ipsos. Competitors: Evidence: Public competitor commentary for Macromill identifies Ipsos as a Western-market rival.. Competitors: Relationship: direct. Competitors: Name: NielsenIQ. Competitors: Evidence: Public competitor commentary for Macromill identifies NielsenIQ as a global rival.. Competitors: Relationship: direct. Competitors: Name: B2B International. Competitors: Evidence: PitchBook lists B2B International among MetrixLab competitors.. Competitors: Relationship: direct. Positioning: MetrixLab is publicly described as a global market research and insights company, with Macromill identifying it as a fast-growing global insights business in a 2023 share-transfer announcement.. Market Signals: Macromill’s 2023 announcement describes transferring MetrixLab shares to Toluna in return for Toluna shares, suggesting strategic portfolio restructuring.. Market Signals: Third-party competitor summaries place MetrixLab in a crowded. Delivery Center Details: Centers: City: Rotterdam.

Geography

Countries listed in the structured record include -. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Name: Willem Matthijs Elias. Executives: Title: Executive Officer, Europe, Americas and AMEA Operation; MetrixLab CEO. Executives: Name: Jan Willem Gerritsen. Executives: Title: Co-founder and former Chief Executive Officer of MetrixLab. Executives: Name: Han de Groot. Executives: Title: Former global CEO of the merged Macromill/MetrixLab company. Executives: Name: Scott Ernst. Executives: Title: Former Chief Executive Officer of MetrixLab. Pricing & Engagement: Summary: No public pricing model or engagement-rate card was verified in the available sources.. Recent News: Articles: Date: 2023-05-15. Articles: Title: Macromill Enters Agreement to Transfer Shares of MetrixLab to .... Articles: Source: Macromill. Articles: Summary: Macromill announced an agreement to transfer shares of MetrixLab.. Articles: Date: 2022-09-29. Articles: Title: Notice Regarding Change of Directors and Executive Officers. Articles: Source: Macromill Group. Articles: Summary: Macromill disclosed an executive officer change involving MetrixLab CEO Willem Matthijs Elias.. Articles: Date: 2020-10-28. Articles: Title: MetrixLab Reshuffles North America Leadership Team. Articles: Source: MrWeb. Articles: Summary: Coverage reported leadership changes in MetrixLab's North America team.. Reputation & Reviews: Summary: No independently verifiable public review ratings or platform credentials were confirmed in the available sources.. Asset Logo: Visibility: public. Description Long: **Trusted consumer intelligence that combines AI and first-party human truth to keep you one step ahead.** Toluna helps brands explore more possibilities, make more confident decisions, and move faster – all without compromising quality. \\ \\ ◆NEW!\\ \\ Claims Test Instant \\ \\ ◆NEW!\\ \\ As seen on USA Today \\ \\ ◆NEW!\\ \\ Brand Track Express \\ \\ ◆NEW!\\ \\ Creative Pre-Test Instant. Compliance:

Methodology

Metrixlab Macromill Group Co's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 23 distinct source URLs and retained 21 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for service taxonomy coverage.

Industries Served

• E-commerce & Retail

Contact

Website: https://www.metrixlab.com/

Email: info@metrixlab.com

Phone: 31 10 20 30 700

Frequently Asked Questions

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