Mplus Group scorecard

Company Overview

Mplus Group is a BPO company headquartered in Ulica Vjekoslava Heinzela 62A, 10 000 Zagreb, Croatia, Zagreb, Croatia, founded in 2018, with approximately 50-99 employees. They serve the E-commerce & Retail industries.

Executive summary

Brand Profile: Voice: customer-centric. Voice: technology-forward. Voice: international. Voice: professional. Tagline: Experience Intelligence. Imagery Style: corporate CX and technology imagery. Client Value Proposition: Summary: Mplus positions its value proposition around measurable business growth through AI-enabled and human-delivered customer experience operations, with broad geographic reach and integrated service capabilities.. Value Points: Title: Measurable CX operations. Value Points: Description: The company says it engineers AI and human expertise into one system that is accountable to client growth.. Value Points: Title: Cross-border delivery footprint. Value Points: Description: Operations across multiple countries support multi-market customer support and service delivery.. Value Points: Title: Integrated service stack. Value Points: Description: Combining contact center, technology, and employment services is presented as a way to simplify CX delivery and operations.. Company Overview: Tagline: Experience Intelligence Provider. Highlights: Headquartered in Zagreb, Croatia. Highlights: Operates across 19 countries. Highlights: Positions itself as a leading European Experience Intelligence provider. Highlights: Publishes its services under the broader BPTO/CX umbrella. Description: Mplus Group presents itself as a European Experience Intelligence provider focused on combining AI and human expertise to operate customer experience as an integrated system.. Competitive Differentiators: Differentiators: Title: Experience Intelligence positioning. Differentiators: Description: Public branding emphasizes a combined AI-and-human model for customer experience operations rather than traditional outsourcing alone.. Differentiators: Title: Integrated BPTO model. Differentiators: Description: The company describes its model as combining contact centers, technology, and employment services under one operating framework.. Differentiators: Title: Regional scale across multiple countries. Differentiators: Description: Public sources state operations across 19 countries, supporting distributed delivery and multilingual coverage.. Differentiators: Title: Large enterprise footprint. Differentiators:

Strengths

• Brand Profile: Voice: customer-centric. Voice: technology-forward. Voice: international. Voice: professional. Tagline: Experience Intelligence. Imagery Style: corporate CX and technology imagery. (public_web; observed 2026-08-21)
• Client Portfolio: Total Clients Claimed: 300. Industry Concentration: telecom. Industry Concentration: financial. Industry Concentration: technology. Industry Concentration: energy. Industry Concentration: logistics. Industry Concentration: consumer. (public_web; observed 2026-08-17)
• Client Value Proposition: Summary: Mplus positions its value proposition around measurable business growth through AI-enabled and human-delivered customer experience operations, with broad geographic reach and integrated service capabilities.. Value Points: Title: Measurable CX operations. Value Points: Description: The company says it engineers AI and human expertise into one system that is accountable to client growth.. Value Points: Title: Cross-border delivery footprint. Value Points: Description: Operations across multiple countries support multi-market customer support and service delivery.. Value Points: Title:. (public_web; observed 2026-08-19)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-21)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 44

• egs: 36.5
• growth: 50
• reputation: 49.4
• ai_readiness: 50
• market_footprint: 31.5
• digital_readiness: 47.7

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Client Portfolio: Total Clients Claimed: 300. Industry Concentration: telecom. Industry Concentration: financial. Industry Concentration: technology. Industry Concentration: energy. Industry Concentration: logistics. Industry Concentration: consumer. Competitive Landscape: Competitors: Name: Teleperformance. Competitors: Relationship: direct. Competitors: Name: Concentrix. Competitors: Relationship: direct. Competitors: Name: Foundever. Competitors: Relationship: direct. Competitors: Name: Majorel. Competitors: Relationship: direct. Competitors: Name: Capita. Competitors: Relationship: direct. Positioning: A high-tech BPTO/CX provider with multi-country delivery and AI-enabled customer experience positioning.. Market Signals: Operating in 19 countries. Market Signals: Serving 300+ enterprise clients. Market Signals: Claims 4M+ AI interactions per month. Market Signals: Cited as a leading independent BPO services provider in South-East Europe. Differentiators: AI-forward CX messaging. Differentiators: multi-country delivery footprint. Differentiators: experience intelligence positioning. Differentiators: broad European and adjacent-market presence. Key Firmographics: Founded Year: 2007. Revenue Display: EUR 257M revenue generated in 2025. Sectors Display: telecom. Sectors Display: financial services. Sectors Display: technology. Sectors Display: energy. Sectors Display: logistics. Sectors Display: consumer. Headquarters Display: Zagreb, Croatia. Employee Count Display: 10001+ employees. Ownership Type Display: Part of BOSQAR INVEST group / BOSQAR d.d. vertical. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Contact center services. Categories: Services: customer care. Categories: Services: customer support. Categories: Services: customer service center operations. Categories: Services: chat/video/chatbots/conversational AI support. Categories: Name: Technology / CX services. Categories: Services: CX technology. Categories: Services: AI-enabled customer experience operations. Categories: Services: experience intelligence solutions. Categories: Name: Employment services. Categories: Services: personnel and employment services integrated with outsourcing delivery. Executive Summary: Summary: Mplus Group is a Zagreb-headquartered European BPTO/CX organization that combines contact center operations, technology, and employment services, with public positioning centered on Experience Intelligence and AI-enabled customer experience delivery.. Tech Stack &

Geography

The public profile records headquarters as Ulica Vjekoslava Heinzela 62A, 10 000 Zagreb, Croatia, Zagreb, Croatia. Countries listed in the structured record include -. Delivery Center Details: Centers: City: Zagreb. Centers: Country: Croatia. Centers: City: Braunschweig. Centers: Country: Germany. Centers: City: Istanbul. Centers: Country: Turkey. Centers: City: Koper. Centers: Country: Slovenia. Centers: City: Bucharest. Centers: Country: Romania. Centers: City: Belgrade. Centers: Country: Serbia. Centers: City: Tbilisi. Centers: Country: Georgia. Centers: City: Sarajevo. Centers: Country: Bosnia and Herzegovina. Hiring & Workforce Signals: Workforce Signals: Language Recruitment: true. Workforce Signals: Multi Country Recruitment: true. Financial Health: Overall Health: unknown. Leadership & Executives: Executives: Name: Tomislav Glavaš. Executives: Title: Executive. Recent News: Articles: Date: 2026-03-17. Articles: Title: Mplus Announces Acquisition of CX Group PLP, its First M&A Transaction in Africa. Articles: Source: Mplus Group. Articles: Summary: Mplus announced a planned majority acquisition of the BPTO division of PLP Group, expanding its footprint in South Africa, Namibia, and Mauritius.. Asset Image: Visibility: public.

Methodology

Mplus Group's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 44 distinct source URLs and retained 38 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for service taxonomy coverage.

Industries Served

• E-commerce & Retail

Contact

Website: https://mplusgroup.eu/

Email: -

Phone: -

Frequently Asked Questions

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