Startek scorecard

Company Overview

Startek is a BPO company headquartered in Denver, Colorado, founded in 1987, with approximately 10,001+ employees. They specialize in Finance & Accounting, Customer Support, Back Office. They serve the E-commerce & Retail industries.

Whether retaining top talent or tweaking their solutions to meet ever-changing needs, STARTEK Philippines, Inc, operating through Is up for the challenge. Currently, STARTEK Philippines, Inc. Employs over 17,000 staff members and over 250 clients. As of June 2022, the organization’s revenue is over 167 million. With a focus on best in class performance, the organization works endlessly to deliver optimal results for those they serve. The focus remains on delivering consistent service quality and dependable outcomes.

Executive summary

Brand Profile: Voice: human-centered. Voice: AI-powered. Voice: customer-experience focused. Colors: pink. Tagline: Human-Centered, AI-Powered CX Solutions. Imagery Style: Brand messaging emphasizes connection and positive experiences; the 2023 identity update highlights a pink accent called the Stakeholder Bar.. Logo Variants: new brand identity/logo introduced in 2023. Client Value Proposition: Summary: Startek’s stated value proposition is to help brands deliver personalized customer experiences with AI-enabled efficiency, multilingual support, and global operating scale.. Value Points: Title: Personalized CX at scale. Value Points: Description: Supports customer interactions across voice and non-voice channels with an emphasis on tailored experiences.. Value Points: Title: Efficiency through automation. Value Points: Description: Uses intelligent automation and analytics to improve operational performance.. Value Points: Title: Global and multilingual delivery. Value Points: Description: Offers support across multiple geographies and languages for enterprise clients.. Company Overview: Tagline: Human-Centered, AI-Powered CX Solutions. Highlights: Global BPO and CX provider. Highlights: AI-powered customer experience solutions. Highlights: Omnichannel voice and non-voice services. Highlights: Over 35 years of experience. Highlights: Operates in multiple countries. Description: Startek is a global BPO and customer experience (CX) solutions provider focused on AI-powered CX, omnichannel contact center services, intelligent automation, analytics, and workforce intelligence.. Competitive Differentiators: Differentiators: Title: AI-powered CX model. Differentiators: Description: Positions its services around AI, intelligent automation, and human expertise rather than traditional voice-only outsourcing.. Differentiators: Title: Global delivery scale. Differentiators: Description: Public sources describe operations across multiple countries and a large associate base.. Differentiators: Title: Omnichannel and multilingual support. Differentiators: Description: Markets omnichannel customer experience solutions and multilingual delivery for global and domestic markets.. Hiring & Workforce

Strengths

• Brand Profile: Voice: human-centered. Voice: AI-powered. Voice: customer-experience focused. Colors: pink. Tagline: Human-Centered, AI-Powered CX Solutions. Imagery Style: Brand messaging emphasizes connection and positive experiences; the 2023 identity update highlights a pink accent called the Stakeholder Bar.. Logo Variants: new brand identity/logo introduced in 2023. (public_web; observed 2026-08-24)
• Client Value Proposition: Summary: Startek’s stated value proposition is to help brands deliver personalized customer experiences with AI-enabled efficiency, multilingual support, and global operating scale.. Value Points: Title: Personalized CX at scale. Value Points: Description: Supports customer interactions across voice and non-voice channels with an emphasis on tailored experiences.. Value Points: Title: Efficiency through automation. Value Points: Description: Uses intelligent automation and analytics to improve operational performance.. Value Points: Title: Global and multilingual delivery. Value Points: Description: Offers. (public_web; observed 2026-08-24)
• Company Overview: Tagline: Human-Centered, AI-Powered CX Solutions. Highlights: Global BPO and CX provider. Highlights: AI-powered customer experience solutions. Highlights: Omnichannel voice and non-voice services. Highlights: Over 35 years of experience. Highlights: Operates in multiple countries. Description: Startek is a global BPO and customer experience (CX) solutions provider focused on AI-powered CX, omnichannel contact center services, intelligent automation, analytics, and workforce intelligence.. (public_web; observed 2026-08-24)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-24)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-24)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-24)

Firmographics

GB100 score

Overall score: 53

• egs: 54.4
• growth: 50
• reputation: 52.8
• ai_readiness: 53.9
• market_footprint: 54.9
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Startek's structured service taxonomy includes Finance & Accounting, Customer Support, Back Office. Competitive Landscape: Competitors: Name: TaskUs. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Competitors: Name: Alorica. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Competitors: Name: Grupo Konecta. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Competitors: Name: Helpware. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Competitors: Name: IntouchCX. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Competitors: Name: Open Access BPO. Competitors: Evidence: Listed as a Startek competitor in a public competitor landscape source.. Competitors: Relationship: direct. Positioning: Startek is positioned as a global business process outsourcing and customer experience solutions provider, with public messaging centered on human-centered, AI-powered CX and customer service outsourcing.. Market Signals: Startek’s public site describes. Recent News: Articles: Date: 2026-04-16. Articles: Title: Startek and CCI Global complete merger, creating a global leader in human-augmented AI. Articles: Source: PR Newswire. Articles: Summary: Startek announced completion of its merger with CCI Global, expanding its global CX and AI-enabled service platform.. Articles: Date: 2026-03-05. Articles: Title: Startek India certified as Great Place To Work for 2026-27. Articles: Source: Startek Press Releases. Articles: Summary: Startek India received Great Place To Work certification for 2026-27.. Articles: Date: 2026-03-06. Articles: Title: Startek wins Excellence in Change Transformation at The Economic Times Human Capital Awards 2026. Articles: Source: Startek Press Releases. Articles: Summary: Startek was recognized for hybrid work, leadership, and people-led transformation.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Customer experience

Geography

The public profile records headquarters as Denver, Colorado. Countries listed in the structured record include -. Delivery Center Details: Centers: City: Denver. Centers: Country: United States. Centers: City: Gurugram. Centers: Country: India. Centers: City: Noida. Centers: Country: India. Centers: City: Bengaluru. Centers: Country: India. Centers: City: Hyderabad. Centers: Country: India. Centers: City: Mumbai. Centers: Country: India. Centers: City: Lucknow. Centers: Country: India. Centers: City: Johor Bahru. Centers: Country: Malaysia. Centers: City: San Pedro Sula. Centers: Country: Honduras. Centers: City: Colombo. Centers: Country: Sri Lanka. Centers: City: Makati. Centers: Country: Philippines. Centers: City: Córdoba. Centers: Country: Argentina. Executive Summary: Summary: Startek is a digital-first global customer experience and BPO provider serving enterprises with CX, automation, analytics, and contact center services across multiple geographies.. Financial Health: Overall Health: unknown. Tech Stack & Tools: Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Salesforce. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Genesys. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Zendesk. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: NICE. Tools: Category: AI. Tools: Confidence: confirmed. Tools: Product Name: Workforce Intelligence. Tools: Category: AI. Tools: Confidence: confirmed. Tools: Product Name: Agent Assist and Co-Pilot. Ai Capabilities: intelligent automation. Ai Capabilities: self-service. Ai Capabilities: agent assist. Ai Capabilities: co-pilot. Ai Capabilities: workforce intelligence. Ai Capabilities: WFM as a service. Ai Capabilities: AI-powered CX. Proprietary Tech: Startek automation layer. Proprietary Tech: Startek Workforce Intelligence. Asset Logo: Visibility: public. Asset Favicon: Visibility: public. Service: Finance & Accounting. Description Long: Outsource Accelerator helps businesses explore, build and operate offshore teams. Our typical clients have 20-500 employees, based in the high-cost English-speaking world and operate in any sector or vertical.

Methodology

Startek's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 54 distinct source URLs and retained 54 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

No additional coverage gaps were identified in the published fields.

Services

• Finance & Accounting
• Customer Support
• Back Office

Industries Served

• E-commerce & Retail

Contact

Website: https://www.startek.com

Email: -

Phone: (02) 811 7827 / 303-262-4500

LinkedIn: https://www.linkedin.com/company/startek

Frequently Asked Questions

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