Supertel scorecard

Company Overview

Supertel is a BPO company, founded in 1991, with approximately 100-249 employees. They specialize in Back Office.

Executive summary

Brand Profile: Voice: Professional. Voice: Service-oriented. Voice: Technology-forward. Voice: Social-impact oriented. Imagery Style: Public-facing site messaging emphasizes call center, software, technology, and women empowerment themes; no verified visual style system was available from the sources reviewed.. Client Value Proposition: Summary: SuperTel presents itself as a scalable outsourcing partner for customer communication and back-office needs, with multilingual coverage and a broad BPO service set aimed at multinational, telecom, and enterprise clients.. Value Points: Title: Scalable outsourcing support. Value Points: Description: Public descriptions emphasize support for small to large enterprises and scalable seat capacity.. Value Points: Title: Communication coverage. Value Points: Description: The company highlights customer communication solutions and multilingual service availability.. Value Points: Title: Mixed onshore/offshore relevance. Value Points: Description: Public materials frame the firm around offshore-based communication and technology solutions for telecom, multinational, and other businesses.. Company Overview: Tagline: Since our inception in 2008, SuperTel Limited has strived to become the best in the BPO business.. Highlights: Founded in 2008. Highlights: Positions itself as a pioneer BPO provider in Bangladesh. Highlights: Offers 24/7 service in English, Bengali, and Arabic. Highlights: Operates from Dhaka, Bangladesh. Highlights: Describes a diversified client base and scalable seat capacity. Description: SuperTel Limited is a Bangladesh-based BPO and contact center provider offering domestic and international call center services, customer communication solutions, and offshore-based communication and technology support.. Competitive Differentiators: Differentiators: Title: Early mover in Bangladesh BPO. Differentiators: Description: Public company descriptions call SuperTel a pioneer and first outsourced call center in Bangladesh.. Differentiators: Title: Multilingual 24/7 support. Differentiators: Description: The company publicly advertises 24/7 service in

Strengths

• Brand Profile: Voice: Professional. Voice: Service-oriented. Voice: Technology-forward. Voice: Social-impact oriented. Imagery Style: Public-facing site messaging emphasizes call center, software, technology, and women empowerment themes; no verified visual style system was available from the sources reviewed.. (public_web; observed 2024-02-25)
• Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Banking. Clients: Client Name: SCB. Industry Concentration: Banking. Industry Concentration: Multinational companies. Industry Concentration: Telecommunications. Industry Concentration: Small to large enterprises. (public_web; observed 2024-02-27)
• Client Value Proposition: Summary: SuperTel presents itself as a scalable outsourcing partner for customer communication and back-office needs, with multilingual coverage and a broad BPO service set aimed at multinational, telecom, and enterprise clients.. Value Points: Title: Scalable outsourcing support. Value Points: Description: Public descriptions emphasize support for small to large enterprises and scalable seat capacity.. Value Points: Title: Communication coverage. Value Points: Description: The company highlights customer communication solutions and multilingual service availability.. Value Points: Title: Mixed. (public_web; observed 2026-01-18)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2024-05-19)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-04-18)

Firmographics

GB100 score

Overall score: 47

• egs: 47.5
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 32.1
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Supertel's structured service taxonomy includes Back Office. Client Portfolio: Clients: Segment: Enterprise. Clients: Industry: Banking. Clients: Client Name: SCB. Industry Concentration: Banking. Industry Concentration: Multinational companies. Industry Concentration: Telecommunications. Industry Concentration: Small to large enterprises. Competitive Landscape: Competitors: Name: Outsource Accelerator-listed BPO vendors in Bangladesh. Competitors: Evidence: Third-party directory framing places Supertel among Bangladesh BPO providers, but no direct competitor set was disclosed by Supertel.. Competitors: Relationship: alternative. Competitors: Name: Other Bangladesh call center and BPO providers. Competitors: Evidence: Supertel presents itself as an established BPO/call center provider with voice and back-office specialization.. Competitors: Relationship: direct. Positioning: Bangladesh-based BPO and contact-center provider focused on voice, back-office, multilingual service, and offshore communication solutions.. Market Signals: Third-party directories and company pages consistently describe Supertel as a voice-heavy BPO provider.. Market Signals: Public claims indicate a mix of call center, back-office, digital audit, CRM/ERP, and technology services.. Differentiators: Claims first outsourced call center in Bangladesh on its homepage.. Differentiators: Claims multilingual support in English, Bengali, and Arabic.. Differentiators: Claims long operating history since 2008.. Differentiators: Claims diversified client base and both international and domestic market coverage.. Recent News: Articles: Date: 2025-02-11. Articles: Title: Manchester Trade Mission business catalogue lists SuperTel Ltd. Articles: Source: Chamber International. Articles: Summary: Catalogue entry lists SuperTel Ltd, its CEO, products, certifications, and contact details.. Articles: Date: 2024-02-27. Articles: Title: SuperTel case study page highlights client work. Articles: Source: SuperTel. Articles: Summary: The company maintains a case studies section, including a banking-related outbound services case study.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: Voice and Call Center Services. Categories: Services: Inbound customer support. Categories: Services: Outbound calling. Categories: Services: Telemarketing. Categories: Services: Call center outsourcing. Categories: Name: Customer

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Dhaka. Centers: Model: International and domestic call center / BPO. Centers: Country: Bangladesh. Centers: Languages: English. Centers: Languages: Bengali. Centers: Languages: Arabic. Key Firmographics: Founded Year: 2008. Sectors Display: Business Process Outsourcing. Sectors Display: Call Center / Contact Center. Sectors Display: Customer Support. Sectors Display: Back Office Support. Headquarters Display: Dhaka, Bangladesh; public listings reference Uttara / Gulshan area. Employee Count Display: Approximately 150 employees (public directory estimate). Executive Summary: Summary: SuperTel Limited appears to be a Dhaka-based BPO and contact center company founded in 2008, with public descriptions emphasizing voice services, back-office support, and customer communication outsourcing for domestic and international clients.. Financial Health: Risk Factors: No public financial statements or audited financial disclosures were identified in the available sources.. Risk Factors: Revenue figures appear only on third-party profiles and are not independently verifiable from primary public disclosures.. Overall Health: unknown. Hiring & Workforce Signals: Workforce Signals: Seat Capacity: 145 concurrent seats stated on LinkedIn; 300+ seats stated on corporate/third-party pages; scalability of more than 400 seats claimed on LinkedIn.. Leadership & Executives: Executives: Bio: Public trade-catalog listing identifies Emrana Khan as CEO of SuperTel.. Executives: Name: Emrana Khan. Executives: Title: CEO. Executives: Bio: Public profile text associates Atikur Khan with SuperTel and describes the company as a BPO provider in Bangladesh.. Executives: Name: Atikur Khan. Executives: Title: Public LinkedIn profile associated with SuperTel. Reputation & Reviews: Summary: Public review signals are limited. One third-party review listing shows a Trustpilot score, but no robust, independently verifiable review corpus was available in the gathered sources..

Methodology

Supertel's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 31 distinct source URLs and retained 32 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Back Office

Contact

Website: https://supertelinns.com/

Email: info@supertel.com.bd

Phone: 88 02 895 1057

LinkedIn: http://www.linkedin.com/company/supertel

Frequently Asked Questions

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