Star Crm Singapore scorecard

Company Overview

Star Crm Singapore is a BPO company, founded in 1998, with approximately 50-99 employees. They specialize in Customer Support, Back Office.

With a focus on customer service and satisfaction, Star CRM Singapore provides extensive support to cover all customer relationship needs. The company designs each service to maximize client services and build modern solutions and diversified services. The company is the leading provider of CRM services in the region.

Executive summary

Brand Profile: Voice: enterprise-focused. Voice: solution-oriented. Voice: award-positioned. Client Value Proposition: Summary: Star CRM presents itself as a provider of CRM software and services designed to improve customer engagement, sales, service delivery, and operational efficiency.[1][2]. Value Points: Title: Customer engagement improvement. Value Points: Description: The stated solution set is oriented toward helping clients create and deliver superior customer engagements.[1]. Value Points: Title: Operational efficiency. Value Points: Description: Public material highlights cost reduction and productivity gains following cloud modernization.[3]. Value Points: Title: Multi-function coverage. Value Points: Description: Offerings span multiple customer-facing and back-office engagement use cases in one vendor portfolio.[1][2]. Company Overview: Highlights: Listed by Outsource Accelerator as a BPO and CRM software/services provider.[1]. Highlights: Described as serving Singapore, Malaysia, India, and the broader Asia-Pacific region.[1][2]. Highlights: Public company pages indicate a long operating history with Singapore headquarters.[1][2]. Description: Star CRM Singapore is a Singapore-based CRM software and services provider listed in an outsourcing directory as a BPO-related company serving the Asia-Pacific region.[1]. Competitive Differentiators: Differentiators: Title: Broad CRM solution set. Differentiators: Description: Public sources describe a multi-solution portfolio spanning sales, service, contact center, campaign, loyalty, analytics, and employee engagement functions.[1][2]. Differentiators: Title: Regional footprint. Differentiators: Description: The company is described as serving Singapore, Malaysia, India, and the wider Asia-Pacific region.[1][2]. Differentiators: Title: Operational longevity. Differentiators: Description: Public sources indicate operations since 1998 and a long-standing presence in the market.[1][2]. Differentiators: Title: Reported cloud modernization outcomes. Differentiators: Description: An Oracle customer story states the company improved developer productivity and reduced costs after moving cloud infrastructure.[3]. Competitive Landscape: Competitors: Name: Salesforce. Competitors:

Strengths

• Brand Profile: Voice: enterprise-focused. Voice: solution-oriented. Voice: award-positioned. (public_web; observed 2025-11-03)
• Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Consumer goods / tobacco. Clients: Client Name: Japan Tobacco International. Clients: Segment: enterprise. Clients: Industry: Energy. Clients: Client Name: Shell. Clients: Segment: enterprise. Clients: Industry: Industrial / technology. Clients: Client Name: Honeywell. Clients: Segment: enterprise. Clients: Industry: Pharmaceuticals. Clients: Client Name: Pfizer. Clients: Segment: enterprise. Clients: Industry: Food & beverage / dairy. Clients: Client Name: Dutch Lady. Clients: Segment: enterprise. Clients: Industry: Professional association. Clients: Client Name: Malaysia Institute of. (public_web; observed 2026-08-20)
• Client Value Proposition: Summary: Star CRM presents itself as a provider of CRM software and services designed to improve customer engagement, sales, service delivery, and operational efficiency.[1][2]. Value Points: Title: Customer engagement improvement. Value Points: Description: The stated solution set is oriented toward helping clients create and deliver superior customer engagements.[1]. Value Points: Title: Operational efficiency. Value Points: Description: Public material highlights cost reduction and productivity gains following cloud modernization.[3]. Value Points: Title: Multi-function coverage. Value Points: Description:. (public_web; observed 2026-03-28)

Gaps

• The reviewed public sources do not establish buyer-specific service levels, staffing commitments, or acceptance criteria for a defined scope. (public_web; observed 2026-08-26)
• The reviewed public sources do not establish a buyer-specific continuity design, recovery objective, security schedule, or named delivery team. (public_web; observed 2026-08-26)
• The reviewed public sources do not provide directly comparable commercial terms and independently verified outcomes for a like-for-like engagement. (public_web; observed 2026-08-26)

Firmographics

GB100 score

Overall score: 46

• egs: 46.1
• growth: 50
• reputation: 45.5
• ai_readiness: 50
• market_footprint: 31.5
• digital_readiness: 54

Scores are calculated from published evidence and the current GB100 methodology; payment does not affect rank.

Services and operating scope

Star Crm Singapore's structured service taxonomy includes Customer Support, Back Office. Client Portfolio: Clients: Segment: enterprise. Clients: Industry: Consumer goods / tobacco. Clients: Client Name: Japan Tobacco International. Clients: Segment: enterprise. Clients: Industry: Energy. Clients: Client Name: Shell. Clients: Segment: enterprise. Clients: Industry: Industrial / technology. Clients: Client Name: Honeywell. Clients: Segment: enterprise. Clients: Industry: Pharmaceuticals. Clients: Client Name: Pfizer. Clients: Segment: enterprise. Clients: Industry: Food & beverage / dairy. Clients: Client Name: Dutch Lady. Clients: Segment: enterprise. Clients: Industry: Professional association. Clients: Client Name: Malaysia Institute of Accountants. Clients: Segment: enterprise. Clients: Industry: Insurance. Clients: Client Name: AXA Insurance. Clients: Segment: enterprise. Clients: Industry: Financial services. Clients: Client Name: iFAST Financial Services. Clients: Segment: enterprise. Clients: Industry: Technology. Clients: Client Name: Juniper Networks. Clients: Segment: enterprise. Clients: Industry: Telecommunications. Clients: Client Name: Maxis. Clients: Segment: enterprise. Clients: Industry: Media / entertainment. Clients: Client Name: Astro. Clients: Segment: enterprise. Clients: Industry: Financial services. Clients: Client Name: CIMB. Clients: Segment: enterprise. Clients: Industry: Telecommunications.. Key Firmographics: Founded Year: 1998. Sectors Display: CRM software and services. Sectors Display: BPO / customer relationship management. Sectors Display: Customer engagement technology. Headquarters Display: Singapore. Employee Count Display: 50 to 200 employees. Ownership Type Display: Private company limited by shares (Singapore registration record). Recent News: Articles: Date: 2022-05-31. Articles: Title: Oracle customer story on cloud migration outcomes. Articles: Source: Oracle Blog. Articles: Summary: Oracle published a customer story about Star CRM’s migration to OCI and reported productivity and scaling benefits.. Articles: Date: 2021-07-15. Articles: Title: Oracle Singapore customer profile. Articles: Source: Oracle. Articles: Summary: Oracle’s customer page describes Star CRM’s product breadth and expansion toward SME clients.. Employee & Client Sentiment: Sentiment Trend: unknown. Employee Satisfaction: unknown. Services & Offerings: Categories: Name: CRM software. Categories: Services: CRM

Geography

Countries listed in the structured record include -. Delivery Center Details: Centers: City: Singapore. Centers: Country: Singapore. Centers: City: Kuala Lumpur. Centers: Country: Malaysia. Executive Summary: Summary: Star CRM Singapore appears to be a CRM software and services firm with BPO-adjacent customer engagement offerings, headquartered in Singapore and active across Singapore, Malaysia, India, and Asia-Pacific.[1][2]. Financial Health: Overall Health: unknown. Financial Events: Date: 2021-07-15. Financial Events: Event Type: cost_reduction. Financial Events: Description: Oracle reported that Star CRM reduced costs by 30% after moving infrastructure to Oracle Cloud Infrastructure and improving developer productivity by 40%.. Leadership & Executives: Executives: Name: Jonie Khoo. Executives: Title: Business Director. Executives: Name: Sharada Qureshi. Executives: Title: Co-Founder, Star CRM Group / Senior CRM Consultant. Executives: Name: Star. Executives: Title: Chief Operating Officer. Reputation & Reviews: Summary: Public reputation signals are limited to directory listings, awards mentions, and a customer case study; no independently verifiable review scores were found in the gathered sources.[1][2][3]. Credentials: Detail: Listed in the BPO directory as a CRM/BPO-related provider.[1]. Credentials: Platform: Outsource Accelerator. Credentials: Detail: Referenced as a Singapore-based customer with reported productivity and cost improvements.[3]. Credentials: Platform: Oracle customer story. Credentials: Detail: Company site states it was named Best CRM Cloud Vendor of 2018 in Malaysia.[4]. Credentials: Platform: Frost & Sullivan mention on company site. Tech Stack & Tools: Tools: Category: CRM. Tools: Confidence: confirmed. Tools: Product Name: STARDriver. Tools: Category: CRM. Tools: Confidence: confirmed. Tools: Product Name: Oracle APEX. Tools: Category: Other. Tools: Confidence: confirmed. Tools: Product Name: Oracle Cloud Infrastructure. Proprietary Tech: STARDriver.

Methodology

Star Crm Singapore's BPOIndex scorecard is assembled from public, attributable evidence rather than vendor-submitted marketing claims or a paid-placement package. The research pass reviewed 17 distinct source URLs and retained 16 substantive facts or company sections with direct citations. Each retained observation is tied to the page where it was found and to the date on which that page was observed. Information that could not be traced to a reviewed public source was left out. This distinction matters because a provider's website may describe broad capabilities without publishing buyer-specific service levels, staffing commitments, commercial terms, delivery capacity, or independently comparable outcomes. Collection and publication are separate. Collection discovers public pages, records evidence, and builds structured sections for company background, services, delivery footprint, operating signals, and credentials. Publication includes only substantive observations carrying an HTTP citation. The strengths below identify areas where the provider has published inspectable information; they are not guarantees of quality, price, security, or fit. Evidence gaps are questions the reviewed sources did not answer at a buyer-specific level, not negative claims about the provider. Peer links are navigation aids from other canonical BPOIndex profiles, not a claim that every company is identical in size, geography, specialization, or commercial model. Buyers should compare the underlying service taxonomy, locations, evidence, and current score dimensions. Confirm scope-specific service levels, named delivery sites, staffing assumptions, security controls, continuity plans, pricing units, minimum commitments, and referenceable outcomes directly with the provider. The observed dates show when evidence was collected. Later enrichment can add newly published sources, but unsupported inference, duplicate shells, and generic filler do not qualify a page for indexing.

Read the full GB100 methodology

Coverage gaps

• Insufficient public evidence for headquarters coverage.
• Insufficient public evidence for industry taxonomy coverage.

Services

• Customer Support
• Back Office

Contact

Website: https://www.starcrm.com.my/

Email: fo@starcrm.com.sg

Phone: 6563032679

LinkedIn: http://www.linkedin.com/company/starsolutionsmsdnbhd

Frequently Asked Questions

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